Reports to: Vice President Marketing, APAC
Key responsibilities:
Media Relations
- Lead, develop and execute media and public relations strategies.
- Build relationships with key media contacts and proactively pitch brand and corporate stories.
- Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues.
- Organise media briefings/interviews as required; crisis management.
Communications
- Develop and implement an integrated communications strategy.
- Oversee corporate communications and branding across offline and online platforms.
- Assist executive leadership in developing corporate messages, presentations, speeches etc.
- Develop internal communication materials such as newsletters, EDMs etc.
- Drive thought leadership through development of blog articles and sponsored content.
Content Marketing
- Create SEO-optimised content for blogs, website, PPC campaigns.
- Create & review content for marketing material, to ensure brand alignment and consistency.
- Work closely with country marketing teams and oversee execution of country marketing plans (SEA, India, Japan, Australia).
- Oversee the development and maintenance of the corporate website.
- Support Marketing team in all sales enablement initiatives.
Core Competencies:
- At least Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Communications, Marketing or equivalent.
- At least 5 Year(s) of working experience in the related field is preferred.
- Ability to work independently, whilst coordinating across different functions to complete the tasks will be the crucial attributes for the role.
- Possess strong strategic mind and business development mentality.
- Be flexible on occasional travelling as required.
- Ability to work in a dynamic, demanding environment.
Other Competencies:
- Displays a positive work attitude and a strong team player.
- Possess strong communication and interpersonal skills.
- Accurately prepares written business correspondence that is coherent, grammatically correct, effective and professional.
- Comply with all policies and procedures.
- Being a APAC role, the individual will be required to be flexible with APAC time-zones.
