Artificial Intelligence (AI) has become a key element in the digital transformation of retail. One of the key promises of AI lies in creating personalisation and interactivity in the shopper journey.
Today’s digital age shoppers yearn for the same level of interactivity in brick-and-mortar retail outlets as they experience on eCommerce portals. It is time for retailers to explore the exciting possibilities of a world where AI merges with retail.
Retailers can also use Lift and Learn technology to learn more about shopper behaviour and understand which products drive more interest and sales, as well as what kind of product information is most vital for customers in making a purchasing decision.
Read more about how Scala is transforming the Retail Industry with our suite of digital signage and other marketing technologies.
