3 Clever 3D Digital Signage Concepts

by Jasdeep Kohli

3 Clever 3D Digital Signage Concepts

by Jasdeep Kohli

In our overview of digital signage trends for 2023, 3D was one of the biggest trends we predicted would be making waves this year and into the future. And this exciting technology is appearing everywhere from huge outdoor 3D billboards to immersive digital retail experiences.
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While some 3D digital signage concepts require special display types, did you know that you can power a dazzling 3D display using 2D screens and a conventional digital signage media player? The power of 3D lies in ‘forced perspective’ which, put simply, is the altering of human perception using optical illusion to make objects appear larger, smaller, farther, or closer than they really are. In the context of digital signage, two 2D images are merged to create an illusion where we perceive them as 3D in depth.

With clever content and design and some technical trickery, you can create extremely powerful brand experiences that your customers will remember for a long time.

Here are three great 3D digital signage ideas that may inspire you to explore this exciting technology for yourself.

1. LED Anamorphic Illusion

This is probably what jumps to mind when one thinks about ‘3D digital signage’, and for good reason. LED anamorphic displays, also known as naked eye 3D display, generate a powerful illusion that makes content seem like it is ‘jumping out’ of a digital screen, and they are popping up everywhere as a new twist on digital billboard advertising.

Digital-out-of-home media such as digital billboards are one of the most effective forms of advertising. Throw in some clever 3D illusions and you have a recipe for a very effective marketing campaign that will create a lasting impression.

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2. Transform 2D into 3D with smart content design

Your traditional flat displays don’t have to be restricted to showing just 2D content, and 3D digital signage is not just reserved for curved or 3D display screens. Using clever content design and animation to trick the eye, you can create a very convincing illusion that brings your space to life and dazzles your customers. The right 3D artist can create amazing content for a large videowall or single screen installation and completely transform your digital signage from 2D to 3D.

3. Interactive Floor LED

When we think of digital signage, we usually think of wall mounted displays and installations that draw the eye up. But what about what lies beneath? 3D floor installations are a great way to think outside the box. An interactive floor LED display can cause graphics and animated visuals to appear in response to footsteps, as in the case of an interactive dancefloor. This kind of 3D digital signage is especially impactful in museums and art installations, or in any kind of immersive digital experience. You could create the illusion of walking on water, of the earth falling away beneath or give the impression of walking along a dangerous cliff face – the possibilities are endless!

Talk to Scala about bringing your 3D digital signage ideas to life

Scala is at the forefront of digital signage and marketing technology globally and can help you bring your 3D ideas to life for lasting brand impact. Get in touch today to discuss your project.

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.

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