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Create a Modern Corporate Brand Experience with Digital Signage

by Jasdeep Kohli

Create a Modern Corporate Brand Experience with Digital Signage

by Jasdeep Kohli

When an employee, important guest or visitor enters your building or campus, there are many opportunities to immediately engage them with your brand. Corporate digital signage is one of the most powerful ways to create a lasting brand impression and develop trust in the integrity and professionalism of your brand. According to research from InfoTrends, digital signage can boost brand awareness and recall by over 47%.

The need for strong internal communication drives the need for tools like corporate digital signage. 97% of business leaders in employees believe that corporate communications impact daily activity, while 44% of employees would like to see wider adoption of internal communications tools. Finally, companies that communicate effectively are 4 times more likely to report high employee engagement.

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Here are several key ways to harness the power of digital signage to create a modern corporate brand experience.

1. Welcome employees and visitors

Reception digital signage, including digital screens and videowalls, can create an instant first impression. Displayed prominently as people enter the building or campus, companies can immediately set the tone with vibrant and engaging branded content. Besides displaying welcome messages, digital signage in the lobby or at the reception could be used to play corporate video reels that communicate the company’s values, spotlight star employees and celebrate corporate achievements. Furthermore, displaying the company logo and brand colours in a clever animated sequence can enhance the ambience and create a strong corporate identity.

2. Enable easy wayfinding

Allowing people to find their way easily around a corporate complex is key to delivering a positive corporate brand experience. Employees and visitors alike expect to be able to navigate corporate campuses with ease.

Corporate wayfinding, delivered through interactive touchscreens, digital building directories and wayfinding kiosks, can greatly enhance positive perceptions of your brand and help guide people to the right destination in your building or campus.

3. Streamline room scheduling

Corporate brands today seek solutions that can modernise their day-to-day operations. One key area that can benefit from digital technology is the management of office and meeting spaces. Smart room scheduling solutions can take the hassle out of managing meeting spaces in a corporate complex, allowing employees to find a room while eliminating confusion about scheduling and availability. X2O Room Scheduling, for example, provides on-the-spot capabilities that improve space usage in corporate facilities.

4. Deliver branded messages and announcements

Strategically placed corporate digital signage can be helpful for delivering important messages to employees and visitors, and can greatly improve internal communications. Digital signs can be used to advertise products and services, recognise employee achievements, deliver safety alerts, promote corporate events and more. Intuitive design tools, like Scala Designer and Scala Designer Cloud, allow businesses to easily create on-brand corporate content using templates and layouts, while digital signage content management tools like Scala Content Manager ensure messages are scheduled and delivered at the right times and in the right locations to best reach employees and visitors.

5. Automate employee and visitor check-in

Most modern corporate offices have security policies that make signing in of employees and visitors necessary. One way to streamline this process is to use a digital check-in solution, delivered through interactive kiosks and touchscreens. A digital security touchpoint can be more efficient and secure than manual sign-in, especially when enabled with fingerprint or facial recognition capabilities. It also provides an additional way to engage people as they enter the building.

Create a modern corporate brand experience today with Scala

Scala’s digital signage for corporate communication help brands project a more savvy and modern brand image, while also providing opportunities to engage employees and visitors. Find out more about Scala’s solutions for corporate communication here.

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.

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