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Great Digital Signage Content Ideas for Hotels and Resorts

by Tara Nichols

Great Digital Signage Content Ideas for Hotels and Resorts

by Tara Nichols

Guest expectations of hotels and resorts have changed, and technology is playing a pivotal role in how hospitality providers are meeting the needs and demands of consumers. Today’s travellers are highly tech-savvy and expect digital elements in almost all of their daily transactions, including their travel experiences. In addition, the desire for minimal contact or contactless experiences is driving a huge shift to digital technology for the hospitality industry.
Hotel Digital Signage Display
According to Hotel Technology News, the vast majority of today’s hotel and resort owners are focused on, and investing in, Guest Services Technology. This extends to solutions such as digital signage, digital self check-in kiosks and virtual concierge for hotels.

Digital signage for hotels is a key component of creating more modern, digital guest experiences. In this blog post, we’ll explore creative and effective digital signage content ideas for hotels and resorts to help maximise guest engagement.

6 Content Ideas for Hotel and Resort Digital Signage

1. Promote hotel features and facilities

Hotel digital signage can be a game-changer for effectively promoting hotel features and facilities. Using interactive displays and engaging content, guests can easily explore and learn about the various amenities your hotel offers. From showcasing state-of-the-art fitness centres to highlighting luxurious spa facilities, digital signage creates an immersive experience that entices guests to indulge in what your hotel or resort has to offer. Additionally, integrating a hotel virtual concierge or a hotel kiosk allows guests to access information and book services effortlessly, further enhancing their overall stay.

Digital Signage Problem Solution Illustration

2. Highlight local attractions and events

When it comes to highlighting local attractions and events, digital signage is the perfect tool. With eye-catching displays and interactive features, you can easily showcase nearby landmarks, popular tourist spots, and upcoming events in the area. Whether it’s a music festival, art exhibition, or local food fair, your guests will appreciate having this information readily available.

3. Showcase guest reviews

Digital signage for resorts is a powerful tool for showcasing guest reviews and testimonials. Displaying positive feedback from satisfied guests on your digital signage screens can help build trust and credibility among existing guests and other potential customers. Whether it’s highlighting glowing reviews about your exceptional service or displaying testimonials about the memorable experiences guests have had at your hotel, leveraging the power of hotel digital signage can give your guests a glimpse into the positive experiences others have had.

4. Advertise special offers and packages

When it comes to driving bookings and increasing revenue, digital signage for hotels and resorts is a highly effective tool. Capture the attention of guests with eye-catching visuals and engaging content to entice them with exclusive deals and discounts. Whether it’s a discounted room rate, a special package for a romantic getaway, or a limited-time promotion on spa services, digital signage allows you to showcase these offers in a dynamic and visually appealing way. This not only boosts your hotel’s visibility and revenue but also creates a sense of urgency among guests to book their stay and take advantage of special deals.

Digital Signage Problem Solution Illustration

5. Share news and weather updates

Digital signage is a fast and easy way to keep your guests informed and prepared with up-to-date news and weather updates. By displaying real-time news headlines, local weather forecasts, and current events on digital displays in your hotel or resort lobby and common areas, you can provide guests with valuable information that enhances their stay.

6. Promote social media channels and user-generated content

Harness the power of social media and user-generated content by promoting your hotel’s social media channels through digital signage. Encourage guests to follow and engage with your hotel on platforms like Instagram, Facebook and TikTok, where they can share their experiences, photos and videos. Displaying real-time social media posts from guests can create a sense of authenticity and excitement. By promoting social media channels and user-generated content through digital signage, you can foster a vibrant online community around your hotel and increase brand awareness.

Scala digital signage solutions for hotels and resorts

Scala offers a range of digital signage solutions designed to help hotels and resorts take their guest experience to the next level.

Interactive kiosk for hotels and resorts

Hotel interactive kiosks can be used for digital hotel check-in, digital/virtual concierge services, and wayfinding. This not only streamlines the check-in process for guests but also provides them with a convenient and personalised experience throughout their stay.

Digital Signage Problem Solution Illustration

Hotel lobby video walls

For a visually striking and impactful display, Scala offers hotel lobby video walls. These large-scale digital displays can be used to showcase stunning visuals and promotional content, while helping to create an engaging and immersive atmosphere, captivating guests as soon as they enter the lobby.

Hotel reception digital displays

Digital displays in the hotel reception area can be used to welcome guests, provide them with important information, and promote hotel services. From displaying check-in instructions to showcasing special offers, digital displays at the reception area create a visually appealing and informative space for guests.

Interactive tablets

Interactive tablets are multipurpose devices that can be placed in guest rooms or public areas. These tablets allow guests to easily access information about hotel amenities, explore nearby attractions, and provide feedback on their stay. Interactive tablets can also be integrated with kiosks to serve as a convenient wayfinding tool, helping guests navigate the hotel premises and find their way around.

Upgrade your hotel and resort experience with Scala digital signage

With Scala’s digital signage solutions for hotels and resorts, operators can create a seamless and immersive experience for their guests. From check-in to check-out, these solutions enhance communication, provide valuable information, and elevate the overall guest experience. Scala’s digital signage solutions are the perfect addition to any hotel or resort looking to stand out and create a memorable stay for their guests.

Discover more about Scala’s digital signage solutions for hotel and casino:

About the Author:

Tara Nichols, Marketing Consultant at SCALA Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports SCALA APAC’s social media and marketing activities, providing content ideation, writing and creative support services.

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