Mother’s Day ranks third on the list of most popular retail holidays, behind only back-to-school and the holiday shopping season. For retailers, it presents a golden opportunity to boost sales by running a Mother’s Day promotional campaign to draw in the crowd, generate sales and gain repeat shoppers.
In 2021, Mother’s Day spending hit $28.1 billion and consumers spent an average of $220 on gifts. Based on this data, gifters are ready to splurge on presents and pamper their mums this year. So why not delight them and increase purchase conversions while they shop for the perfect gift?
We bring you this blog to show you how businesses can leverage digital signage to promote the Mother’s Day campaign effectively, while bringing joy to mums everywhere.
Transform Your Store with Digital Signage Solutions this Mother’s Day
Retail digital signage is an essential tool to attract customers and boost sales. Here are specific suggestions on how retailers can use a variety of digital signage solutions to spruce up their stores this Mother’s Day.
1. Create a mesmerising Mother’s Day theme
Jazz up your retail store with a celebratory Mother’s Day theme. Think pink and purple roses, hearts, floral hues. Catch the attention of passers-by and create maximum impact with mesmerising, eye-catching store-front digital signage displaying a warm Mother’s Day message or video. In addition in in-store décor, a video wall can play heartwarming clips of mothers with their children, or videos of children wishing “Happy Mother’s Day”, to further enhance the ambience.
2. Curate a Mother’s Day gift guide
Help shoppers decide on the ideal present by rounding up your best Mother’s Day gifts. Curate a gift guide and make it readily available on in-store tablets or shelf-talkers. Group gifts by persona, price, and category. Increase average basket size by recommending complementary products and upselling.
3. Improve product visualisation
In addition, in-store tablets facilitate purchase decisions by improving product visualisation and showcasing product demonstrations., while increasing customer engagement and generating product interest. Besides showing product functionalities and benefits, tablets can also display associated product options and availability.
4. Launch new products and promote sales
Harness the capability of digital signage solutions to draw attention with vivid imagery and stunning displays. Make mums feel extra special! Utilise retail digital signage to announce the launch of new products and special promotions in celebration of Mother’s Day.
5. Design a social wall
User-generated content is a great way to build brand awareness. In fact, research shows that 44% of shoppers are influenced by social media when making purchases. Build a social wall in your store and create hype about the latest products or hottest trends. Display Twitter, Facebook and Instagram channels where your customers are having conversations to increase engagement, encourage followers and likes, and build brand loyalty. Infuse your social feeds with Mother’s Day-inspired imagery and weave in product recommendations.
6. Implement a countdown timer
Did you know? 48% of people shop for Mother’s Day in the last week before the actual day. Hence your retail strategy will play a crucial role in the success of your last-minute sales. Take your marketing strategy up a notch by implementing an eye-catching countdown timer on a large digital screen/standee outside your store. Create a sense of urgency, get last-minute shoppers’ attention and spur purchases by counting down to Mother’s Day.
Scala offers reliable and flexible retail digital signage solutions
Digital signage is an excellent tool for retailers to display dynamic content, attract footfall, launch products, advertise deals, and engage customers. Scala offers reliable, scalable and flexible digital signage solutions to help retailers boost sales and increase customer satisfaction.
This Mother’s Day, elevate your store’s offering and build unparalleled customer experiences by deploying retail digital signage.
Find out more about Scala’s digital signage solutions for retail and transform your in-store experience today.
About the Author
Esther Chew is the Sr. Manager – Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.
