Cloud computing has emerged as a core foundational infrastructure as companies build technology-enabled business models. According to the latest market study by International Data Corporation (IDC), public cloud services spending in Asia-Pacific hit $36.4 billion in 2020, a jump of over 38% in a single year.
This growth has been so large that its presence has been felt in the digital signage market, where digital signage SaaS has skyrocketed in popularity to take advantage of the simplicity and scale of the cloud.
What has contributed to the proliferation and popularity of cloud solutions?
According to Chris Morris, vice president at IDC, “Cloud services have addressed more than cost management challenges during the COVID-19 pandemic. Cloud services and technologies have been the basis for the rapid introduction of new digital services to support remote workers and online customers, and it’s been the speed of implementation and low upfront costs that have enabled that.”
Meanwhile, Asia Pacific digital signage software market is expected to account for USD 3,072.03 million by 2027, growing at a CAGR of 12.3%. Digital Signage SaaS has become much more common as businesses develop proficiency in the cloud, and this offering does drive simplicity and flexibility.
Digital Signage SaaS – Leveraging the simplicity and scalability of cloud to transform the customer experience
Digital signage Software-as-a-Service (SaaS) offers businesses a simple, flexible, fuss-free approach to drive powerful digital marketing without the complexity and overheads of launching and managing a digital signage network.
Worried about high start-up costs? Digital signage SaaS offers a subscription-based model that reduces initial costs associated with the development, installation and maintenance of software. This scalable solution is preferred by businesses of all sizes.
Concerned about content scheduling and management? Digital signage SaaS allows businesses to remotely manage content from any browser with an internet connection and easily schedule new posts on the go.
Pondering over the design for your digital signage? Digital signage SaaS comes with a range of preloaded templates for easy content curation. For additional support, sign up for “managed services” for complete assistance on content creation, management and distribution.
Transform your marketing strategy with Scala SaaS
Scala is the most trusted brand in the global digital signage SaaS industry. Many global brands rely on Scala SaaS solutions to help transform their marketing and advance their business.
Watch this video to get an insight into the benefits of Scala SaaS, and read more here.
About the Author
Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.
