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Retail

Digital Signage for Shopping Malls &
Brick-and-Mortar Stores

Digital Signage for Shopping Malls & Brick-and-Mortar Stores

Scala offers a stable, flexible and easy-to-use platform that helps retailers create a unique, phygital environment by extending the online experience to physical stores. Our digital signage solutions for retail optimise the in-store experience, increase customer satisfaction and engagement, boost loyalty, enable dynamic wayfinding and drive sales. Scala powers thousands of retail digital displays worldwide and leads the wave of digital transformation in brick-and-mortar stores.

Key Use Cases

Increase Footfall

Encourage passers-by to visit the store by strategically placing digital screens featuring sales, events and brand updates at shop windows and store fronts.

Promote Sales

Hype sales and promotions with scheduled content that can be easily updated throughout the day. Capture attention with vivid imagery and stunning displays.

Improve Product Visualization

Spotlight new items, best-sellers or popular products. In-store tablets can be used to showcase product demonstrations, improve product visualisation and increase customers’ dwell time.

Personalize In-store Experience

Track shopper data and deliver targeted, personalised on-screen messages based on specific audience personas.

Enable Dynamic Wayfinding

Wayfinding kiosks that feature store directories offer useful information and help customers navigate their way around large shopping malls with ease.

Increase Revenue

Digital signage placed near product displays can enlighten customers about complementary products and suggest product upgrades, thereby bringing in an opportunity to cross-sell/ upsell and increase revenue.

Retail Solutions

Scala offers a range of leading edge retail signage solutions that generates a personalised and immersive shopping experience that helps you distinguish your brand, increase customer engagement and drive sales.

Why Scala for Retail

01.

Stable and Reliable

Stable and reliable performance 24 hours a day, 7 days a week ensures optimal uptime.

02.

Flexible and Scalable

Customise every aspect of your digital experience regardless of the size or scope of your project.

03.

Infinitely Customizable

Create compelling digital signage content with Scala’s powerful web-based design tool. Easily maintain brand integrity by adding unique colours and images while customizing font and style.

04.

User Friendly

From content creation, playlist building to scheduling, Scala makes the process of deployment easy and intuitive. Schedule and deploy your message to multiple screens across locations with ease.

05.

Smart Content Management

Advanced features of Scala Player digital signage software include smart playlists, scheduling, permission-based user roles and triggers.

06.

Design Versatility

Scala offers endless design possibilities to suit digital displays of all sizes. Design for landscape, portrait or video walls. Content can be auto-rotated and scaled to perfectly fit your displays.

Create Compelling Content Easily

Create attractive digital signage content with Scala Designer. Scala Designer makes content creation a breeze with its intuitive interface, design versatility and live rendering. Easily combine text, images, graphics, video and animation for the ultimate engaging content.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”

– Steve Jobs

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