Asia-Pacific Leads in Digital OOH – Here’s How Media Players Are Enabling the Shift
by Scala Team
Asia-Pacific Leads in Digital OOH – Here’s How Media Players Are Enabling the Shift
by Scala Team
In this blog, let’s explore DOOH digital signage APAC and Media Players for digital signage are enabling the shift.
The Digital Revolution: DOOH in the Asia-Pacific Market
As consumers and retailers continue to elevate the customer experiences in APAC, the rise of DOOH digital signage has brought significant growth in cities such as Singapore, Metro cities in India, Tokyo, Sydney and more. The flexibility of having a DOOH digital signage in APAC has allowed brands to show off visually eye-catching content, get the right audience analytics, and deliver real-time information. Compared to the traditional printed billboards, Digital Signage Solutions for DOOH Advertising can be utilised to deliver real-time information, hyper-local advertising, and interactive campaigns, and can be tailored to specific audiences instantly.
Here are some of the key growth drivers of Digital Signage Solutions for DOOH Advertising:
- Innovation: Faster connectivity, richer and vibrant display technologies, backed up by powerful and robust media players, fuel the growth of DOOH.
- Urbanisation: Most of the cities in Asia-Pacific have major transit hubs, which are becoming the ideal locations for screen-dominated environments.
- Consumer engagement: Smart brands that maximise the use of smart signage can create memorable, immersive, and attractive customer journeys.
Media Players for Digital Signage
What keeps these eye-catching DOOH displays working seamlessly around the clock? The fuel behind it is a robust media player. This ensures seamless content playback, content scheduling, analytics, and even seamless integration for different signage networks.
Why is a Media Player Important for DOOH Digital Signage
DOOH will not work well if the media player which powers it is unreliable. The key to uninterrupted displays and zero downtime is having a robust media player, such as Scala’s Media Players. When choosing a media player, ensure that it has the following attributes:
- Power and Performance: Media Players have a variety of models, and some can handle even multiple 4K outputs, real-time data feeds, and animated content, ensuring stunning visuals at scale.
- Reliability: For locations that need 24/7 DOOH, a durable, temperature-resistant, and remotely manageable media player is a must. You can check the Scala Media Player-Q-AP, which can support up to 4 HDMI outputs and is a reliable player for any environment.
- Flexibility: Today’s trusted media players should be able to adapt to different screen types, locations, and connectivity requirements.
Common DOOH Challenges
- Outdated Information – A common challenge for brands is that their digital OOH displays outdated information that confuses customers or wastes the visibility of the screen.
- Black screens – When a DOOH is connected to a media player that is unreliable, then this can lead to blank screen,s leading to loss of valuable time for offers and promotions to be seen.
- Late campaigns – When display creatives are adjusted manually, this can lead to delays as each DOOH will have to be updated in different locations. This can be resolved with Scala’s CMS where creatives can be pre-scheduled and updated instantly across different locations.
- Blurry or Distorted Screens – A crucial part of DOOH is having vibrant and 4k rich screens which can catch attention and attract customers. When brands choose a reliable and trusted media player such as Scala Media Players, they can feel secured knowing that their visuals are vibrant and within industry standards so that their ads always stand out.
These DOOH challenges are what can make or break a great brand campaign, that’s why it is crucial to choose the right and trusted media player that will be the best fit for your requirements.
Smart Signage Solutions APAC: Unlocking New Possibilities
The deployment of smart signage solutions in APAC is continuously growing due to the demand for more engaging customer experiences, and these new features that everyone should watch out for, such as:
- Dynamic content optimisation: The ability to place programmatic ad placements which are audience-specific can be done through the help of AI and audience analytics.
- Centralised control: Companies that optimise the use of cloud-based platforms such as Scala Managed SaaS can get expert help with system monitoring, health diagnostics, and even managing content for multiple screens.
- Interactivity: Converting passive viewers to active participants will be easier with touch, gesture, and mobile integrations.
- Seamless scalability: For businesses that grow quickly, smart digital signage networks can be expanded from single-site pilots to nationwide deployments.
Digital Signage Solutions for DOOH Advertising
Using smart digital signage can pave the way for DOOH advertisers to be able to display:
- Personalised, context-aware advertising that can adapt to the weather, location, time, and even audience demographics.
- Real-time campaign reporting can help the team gain insights into what content works best for their customers and even measure ROI.
- High-impact creatives that stand out amidst the urban visual landscape will help brands increase engagement and drive conversions.
Leading the Future of DOOH in APAC
As APAC continues to be the leader in the global DOOH space, the combination of smart technology and creativity will continue to set new benchmarks. Digital media players are at the core of this rapid transformation, which helps power the shift to agile, scalable, and high-performing digital signage solutions for DOOH advertising.
Whether you are an advertiser, agency, or media owner, you can already start investing in advanced media players and smart signage technology that is the vital key to being part of and riding APAC’s DOOH wave while engaging audiences like never before. To get started with Digital OOH and to learn more about Scala Media Players, visit scala.com/sg
About the Author:
Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.
