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Breaking Language Barriers with Multilingual Wayfinder Technology – Vlog

by Jasdeep Kohli

Breaking Language Barriers with Multilingual Wayfinder Technology – Vlog


by Jasdeep Kohli

According to the Singapore Tourism Board, they welcomed 16.5 million tourists with a 21.5% increase in 2024, with China, India, and Indonesia as the top markets. This illustrates the diversity of Singapore’s visitors, who each bring their own unique languages and cultures.

One key tool to address this is the Multilingual Wayfinder Technology. This can instantly provide information and break language barriers while enhancing experiences nationwide.

Inspired by our recent vlog, this blog explores how Scala’s multilingual wayfinder kiosk is transforming navigation in Singapore’s busiest environments, such as transport hubs, shopping centres, government offices, and tourist destinations.

YouTube video

Why Multilingual Wayfinding is Crucial in Singapore

The global appeal of Singapore attracts visitors from different regions who speak Mandarin, Malay, Hindi, English, and many other languages. With this kind of diversity, traditional printed signs can confuse visitors. Multilingual wayfinding solutions help improve visitor confidence and improve overall satisfaction in places like:

  • Airport or train stations
  • Shopping malls such as Orchard Road complexes
  • Government Services Centres
  • Hotels and business districts
  • Tourist attractions

How Scala’s Multilingual Wayfinder Kiosk Makes Navigation Effortless

Multilingual Wayfinder Solution

1. Interactive Maps with Customisable Interface

Visitors can take their time to explore interactive maps tailored to align with their own branding colours and logo. This helps ensure that no one gets lost and can find their way effortlessly.

2. Smart Search with Auto-Suggestions

With the help of AI-powered auto-suggestions, finding locations or facilities is so much easier, thanks to predictive text and category-based filtering. This is ideal for busy environments that need quick responses.

3. Route Optimisation Options

Users can select their preferred routes, whether that’s the fastest path, accessible routes, or avoiding crowded areas.

4. Multi-Language Support

Scala supports various local and international languages to serve Singapore’s multicultural community and international visitors. This helps bridge language gaps and boosts accessibility.

5. Advertising and Information Mode

When the displays are not in use, the digital wayfinding kiosk can turn into a revenue-generating channel. The idle time for the screens can be an opportunity to display advertisements. This maximises screen uptime and marketing potential.

6. Seamless Mobile Integration via QR Codes

Visitors can scan QR codes to receive navigation assistance on their phones without needing a separate app.

Delivering Real Value Across Singapore’s Key Sectors

Multilingual Wayfinder kiosks
Transport Hubs: At Changi Airport and MRT stations, Scala’s Multilingual Wayfinder kiosks can guide passengers through complex terminals. It can show the best ways for gates, baggage counters, and transfer points in their preferred languages.

Retail Spaces: Multilingual wayfinding kiosks help customers locate stores, restaurants, washrooms, or parking.

Government Centres: Multilingual kiosks at service centres can break language barriers and help assist all efficiently.

Tourist Attractions: Wayfinder kiosks in tourist attractions help ease first-time visitors find their way and promote local tourism.

Why Scala is Singapore’s Trusted Wayfinding Partner

Scala is the leading digital solutions provider, with its APAC headquarters located in Singapore, making it an ideal partner for businesses seeking to enhance the visitor experience. Scala’s multilingual wayfinding kiosks are a game-changer in offering a seamless, interactive, and enjoyable way to navigate large environments.
Discover how Scala’s digital wayfinding solutions can help your business at scala.com/sg

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.

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