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Building a Smarter Commute: How Passenger Information Display Systems Are Powering Singapore’s Next-Gen Transit Experience

by Jasdeep Kohli and Tahir Imran

Building a Smarter Commute: How Passenger Information Display Systems Are Powering Singapore’s Next-Gen Transit Experience

by Jasdeep Kohli and Tahir Imran

The public transportation system in Singapore is popular in APAC because of the reliability, efficiency, and convenience that it offers to all commuters. As travellers continue to grow and expectations evolve, the city-state is continuously looking for ways to enhance the commuting experience. A key tool to the evolution of the passenger experience is the implementation of the Passenger Information Display System (PIDS), an essential tool in Singapore’s Smart Nation transit vision.

In this blog, let’s explore how PIDS Singapore, alongside cutting-edge smart public transport signage, is already transforming the way commuters navigate the city’s trains, buses, and ferries as it provides real-time transit information, accessible, and multilingual information, which empowers every journey.

The Smart Nation Drive and the Rise of PIDS in Singapore

To improve urban living for its citizens, Singapore’s government has long championed technology-driven solutions such as public transport digital signage. According to the Land Transport Authority (LTA), the Smart Nation transit initiative has already installed over 300 PIDS Singapore panels at bus stops across the island, including high-traffic areas such as Bedok Reservoir Road, Paya Lebar Road, and Serangoon Road.

This new smart public transport signage displays vibrant graphics, larger fonts, and intuitive layouts designed to deliver critical information such as:

  • Arrival and departure schedules
  • The quickest bus routes to popular nearby destinations
  • Real-time transit updates on bus arrivals, which included key points of interest such as MRT stations and hospitals
  • Travel advisories, service changes, and rail disruptions.

The integration of the Central Fleet Management System (CFMS) allows public transport digital signage displays to show commuters accurate, real-time transit updates to better plan their journeys.

How PIDS Enhances the Commuter Experience

Now that we’ve discussed the rise of Public Information Display System (PIDS) in Singapore, let’s explore how PIDS can further enhance the commuter experience through real-time transit updates and more:

Real-Time Updates for Smarter Travel Decisions
For commuters who travel daily, one of the biggest challenges is the uncertainty. The questions that they face daily are “Will I make it on time?” “Will the bus arrive on time today?”, “Should I leave earlier today to secure a seat?” “How bad will the traffic be today?” When passengers already face this daily dread before they even make it to the terminal or stations, the day starts to be tiring even before they get to their offices, meetings, or daily errands. One way to resolve this and ease the commuter journey is to deploy smart public transport signage around high-traffic areas so that commuters can manage their routes and choose smarter travel decisions for a better start to their daily commute. Scala’s PIDS can deliver real-time passenger information display boards at metro stations, bus terminals, and other transportation hubs. The passenger digital display solutions provide seamless updates on arrivals, departures, delays, and alerts. Aside from this, more citizens may opt for public transport, which can lead to a better air environment as there will be fewer cars on the road, resulting in reduced pollution, reduced costs for government spending, as there’s less need to rapidly expand infrastructure for private vehicles, and last but not least this may also lead to fewer transportation related accidents which translates to reduced medical costs.

AI-powered retail signage displaying personalised content in Singapore store
Multilingual and Accessible Information
The multicultural population in Singapore can benefit from smart public transport signage, as one of its features is that users can choose from multiple languages and clear visual cues. Aside from that, displays also show larger fonts and vibrant displays to ensure information is accessible to elderly commuters and those with visual impairments, to align with the city’s inclusive transportation goals.

Interactive and Engaging Displays
Beyond static information and displays, some of the PIDS panels are continuously evolving to add interactive elements which allow commuters to engage and access information such as route planners, amenities, or emergency services. This kind of interactivity enhances engagement, accessibility to information and ultimately enhances the commuter experience.

The Technology Behind Singapore’s Next-Gen PIDS

Singapore’s Passenger Information Display System (PIDS) is equipped with a sophisticated network of sensors, GPS tracking, and data analytics. Their buses have features which include geo-location and crowd-density sensors that can feed real-time data to a centralised system. This allows an 80% accuracy rate within a three-minute window for bus arrival times and departures.

This kind of advanced digital passenger display and data-driven approach enables:

  • Dynamic scheduling adjustments based on passenger flow patterns
  • Real-time crowd management to prevent overcrowding
  • Predictive route planning to optimise bus deployment during peak hours

Scala’s Role in Singapore’s Smart Transit Revolution

Scala’s Passenger Information Display System (PIDS) can support Singapore’s public transport transformation with its advanced smart transit digital signage solutions. Scala’s platforms enable:

  • Seamless integration with real-time data feeds from LTA and transport operators
  • High-reliability networked displays capable of delivering vibrant, multilingual content
  • Interactive commuter experience solutions that go beyond static information
  • Centralised content management for rapid updates during disruptions or emergencies

When partnering with Scala, transit authorities in Singapore can help ensure reliable, consistent, engaging, and accurate communication across thousands of train stations, bus stops and ferry terminals.

AI-powered retail signage displaying personalised content in Singapore store

Looking Ahead: The Future of Smart Transit Digital Signage in Singapore

The journey to a smarter commuter experience doesn’t stop here; there are so many exciting enhancements to PIDS and its related systems that everyone should watch out for, features such as:

  • Greater personalisation: AI will be at the forefront of smart public transport signage, and it will allow the display of tailored information based on commuter profiles and preferences
  • Mobile integration: Commuters will be able to scan QR codes at bus stops and receive personalised routes and alerts directly on their smartphones.
  • Expanded multimodal support: Integrating bus, ferry, MRT, and bike-sharing data into unified displays and apps
  • Voice-enabled assistance: Makes transit information accessible to all, including those with disabilities

These public transport digital signage innovations will further solidify Singapore’s position as a global leader in smart public transport signage and commuter experience.

Empowering Every Journey with Smart Public Transport Signage Solutions

As Singapore sets the benchmark in APAC with pioneering its Passenger Information Display Systems, its commitment to leveraging technology to improve urban mobility is evident. Giving passengers access to real-time transit updates, multilingual content, and the integration of mobile apps can significantly improve the commuter experience.

Scala has a reliable and trusted variety of digital solutions in digital passenger displays and smart transit digital signage to ensure that Singapore’s public transport network continues to be at the cutting edge of innovation, reliability, and commuter satisfaction.

If you’re ready to learn how digital signage solutions can power your smart transit projects, Scala Singapore is here to help. Let’s connect and explore how Passenger Information Display Systems can elevate the commuter experience.

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.

Tahir Imran is the AVP, Research and DevelopmentAPAC at STRATACACHE/SCALA, based in Bangalore, India. With over 25 years of experience in enterprise software development, he leads a high-performing R&D team focused on building innovative, scalable solutions tailored to the dynamic needs of the APAC region. Passionate about both technology and teaching, Tahir brings a unique blend of technical depth and human-centred thinking to every project. Outside work, he enjoys organic farming and spending time with his wife and two children.

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