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Deliver Memorable Events with Digital Signage for Convention Centres

by Tara Nichols

Deliver Memorable Events with Digital Signage for Convention Centres

by Tara Nichols

Welcome to the future of convention centres, where traditional posters, banners and printed signage and event schedules are fast being replaced by dynamic and interactive convention centre digital signage. With a recall rate of 83%, it’s clear that digital signage is a game-changer in capturing event attendee attention. In today’s fast-paced world, where people are constantly bombarded with information, digital signage provides a captivating and engaging way to convey information.
Convention center digital signage
As we explore the benefits of digital signage for convention centres, get ready to be inspired and see how this technology is transforming the event experience.

Why do modern convention centres need digital signage?

Event attendees are constantly seeking information and updates about the events they are attending, and they need on-the-spot access to that information. With the help of digital signage, modern convention centres can provide attendees with the information they need, when they need it. Whether it’s event schedules, session locations, or general announcements, digital signage ensures that attendees can easily access the information they require.

Digital signage also improves convenience and access to information for event attendees. By displaying information in a dynamic and eye-catching way, digital signage captures attention and makes it easier for attendees to navigate through the convention centre. Interactive digital signage takes convenience a step further by offering digital wayfinding and providing information about convention centre facilities, such as restrooms, food options, and seating areas.

Another benefit of convention centre digital signage is the ability to live stream content and create buzz and excitement around events. With large, high-quality screens displaying live feeds of keynote speeches or engaging content related to the event, attendees feel a greater sense of involvement and enthusiasm.

Finally, digital signage takes the pressure off convention centre and event staff. By automating information updates and announcements, staff members can focus on other important tasks, ensuring a smooth and efficient event experience for everyone involved.

Top digital signage solutions for convention centres

In order to create a truly immersive and impactful experience for event attendees, modern convention centres are turning to various digital signage solutions. These solutions not only enhance the overall atmosphere of the convention centre, but also provide convenience and engagement for attendees. Let’s take a closer look at some of the top digital signage solutions for convention centres.

Outdoor digital signage and Digital Out Of Home (DOOH)

Outdoor digital signage and Digital Out Of Home (DOOH) displays are a great way to capture the attention of passersby, advertise upcoming events and create a sense of excitement for attendees. These large, high-resolution screens can display eye-catching content such as event teasers, speaker highlights, and sponsorship advertisements. By showcasing captivating visuals and messages, digital signage can help convention centre operators effectively promote events and encourage attendance.

Lobby digital signage and digital activity centres

Inside the convention centre, the lobby can be transformed into a digital activity centre with the use of interactive kiosks, video walls, and digital exhibits. These displays allow attendees to explore and interact with the content, providing them with a unique and engaging experience. From virtual tours of the convention centre to informative videos about upcoming events, as well as interesting cultural exhibits and information about local attractions, convention centre digital signage in the lobby creates a memorable first impression.

Digital Signage Problem Solution Illustration

Digital wayfinder

Wayfinder digital signage is a key solution for convention centres to help attendees easily navigate through the centre. With interactive maps and directions, convention centre digital wayfinder ensures attendees can easily find their way to different sessions and facilities within the centre.

Large format digital displays

In the corridors and common areas of the convention centre, large screen digital signage can be strategically placed to provide attendees with event schedules, session locations, and important announcements. These digital displays not only eliminate the need for paper schedules, but also ensure that attendees are always informed and up to date wherever they happen to be within the centre. In addition, these screens can be used to showcase advertising opportunities, allowing sponsors to reach a wider audience.

Digital room booking systems/meeting room manager

For delegates, a digital room booking system can be implemented to streamline the process of reserving meeting rooms and conference spaces. With a user-friendly interface and real-time availability updates, this digital signage solution simplifies the booking process and ensures that attendees can easily find and reserve the spaces they need.

Digital standees

To enhance the overall event experience, digital standees can be placed strategically throughout the convention centre. These standees can display the event itinerary, showcasing upcoming sessions and speakers. By providing attendees with a visual representation of the event schedule, these digital standees keep them engaged and informed.

Digital feedback kiosks and displays

Convention centres can also implement feedback kiosks and displays, where attendees can provide their thoughts and opinions about the event and centre facilities. These interactive kiosks allow attendees to share their feedback in real-time, providing valuable insights for future improvements.

Top tips for effective convention centre digital signage

Centralised content management

Investing in a digital signage solution that offers centralised content management (for example, Scala Content Manager) is key to effectively managing digital signage in convention centres. With complex event schedules and frequent updates, a centralised system allows for easy management, ensuring that content is always fresh and relevant. This saves time and effort for convention centre staff, whilst also providing attendees with up-to-date information.

Invest in interactive displays

Another tip for effective convention centre digital signage is to choose interactive displays. These displays increase attendee engagement by allowing them to interact with the content. This can be done through touch screens, motion sensors, or even QR code scanning. Interactive displays create a more immersive and memorable experience for attendees, keeping them engaged throughout the event.

Placement of displays is key

When it comes to screen and display placement, careful consideration is necessary. Screens should be strategically placed in high-traffic areas, ensuring that attendees can easily view and access them. This can include entrances, corridors, and common areas. By placing screens in convenient locations, attendees are more likely to engage with the digital signage and find the information they need.

Empower and evolve your convention centre with Scala digital signage solutions

With Scala digital signage solutions, convention centres can take their event experiences to the next level. From dynamic and interactive displays to centralised content management, Scala empowers convention centres to create immersive and engaging environments for attendees. With features like touch screens, motion sensors, and digital wayfinding, Scala digital signage solutions enhance convenience, engagement, and navigation.

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About the Author:

Tara Nichols, Marketing Consultant at SCALA Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports SCALA APAC’s social media and marketing activities, providing content ideation, writing and creative support services.

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