How Businesses Can Keep Up with the Travel Surge in Southeast Asia Using Digital Signage
by Scala Team
How Businesses Can Keep Up with the Travel Surge in Southeast Asia Using Digital Signage
by Scala Team
In Southeast Asia (SEA), the travel landscape has seen tremendous growth in regional and international travel. Based on a recent report by Boston Consulting Group, the global leisure travel spend is expected to triple in 2040, reaching $15 trillion. This is led by emerging markets such as China, India, and Southeast Asia countries. This significant growth means that there will be busier airports and transportation hubs, which is both a challenge and an opportunity for the travel and transportation sectors.
To prepare for this travel surge, adopting new technologies which can enhance passenger experience, streamline operations, and deliver dynamic and real-time information. There are digital signage solutions such as Scala’s Flight Information Display System (FIDS) and Virtual Concierge for airport services, which can transform passenger communication and manage crowds.
The Travel Boom in Southeast Asia: What Businesses Need to Know
The robust economic growth in Southeast Asia which expands to the middle class and increased tourism, has created a fertile ground for the expansion of the travel industry.
Countries such as India, Singapore, Malaysia, Thailand, and Vietnam are experiencing record volumes of travellers with the increasing pressure on better service quality and infrastructure.
According to the Boston Consulting Group report, the domestic and regional travellers will dominate the spending as more are blending business and leisure trips, especially in emerging markets. There is also an emerging traveller profile which demands seamless and personalised experiences, which digital signage and MarTech innovations in transport hubs and airports can meet.
Travel Signage Southeast Asia: Why It Matters More Than Ever
In today’s fast-paced travel space, traditional static signage is not enough. There are modern travellers who expect dynamic, interactive, and readily available information that is personalised to their journey and preferences. This is where travel signage in Southeast Asia emerges, as it provides the infrastructure to provide:
- Dynamic and Real-time flight updates or schedule changes.
- Interactive wayfinding to easily navigate large and complex terminals.
- Personalised travel assistance that can adapt to passenger needs.
- Emergency notifications and health safety updates.
- Engaging content such as local experiences and promotions.
These innovative digital signage can help boost passenger confidence, reduce any negative experiences and improve crowd management as these are the common factors transportation hubs face with the soaring traveller numbers.
Travel Signage Southeast Asia: Why It Matters More Than Ever
In today’s fast-paced travel space, traditional static signage is not enough. There are modern travellers who expect dynamic, interactive, and readily available information that is personalised to their journey and preferences. This is where travel signage in Southeast Asia emerges, as it provides the infrastructure to provide:
- Dynamic and Real-time flight updates or schedule changes.
- Interactive wayfinding to easily navigate large and complex terminals.
- Personalised travel assistance that can adapt to passenger needs.
- Emergency notifications and health safety updates.
- Engaging content such as local experiences and promotions.
These innovative digital signage can help boost passenger confidence, reduce any negative experiences and improve crowd management as these are the common factors transportation hubs face with the soaring traveller numbers.
The Role of FIDS Digital Displays in Streamlining Travel
To streamline travel communications, Scala’s Flight Information Display Systems (FIDS) act as the backbone of airport communications. The ability to provide real-time and accurate information about flight schedules, boarding gates, and even baggage claims make passengers stay informed and in control.
There are also advanced , FIDS solutions that can support multi-lingual interfaces that are perfect for the culturally diverse landscape of Southeast Asia.
Driving Business Growth with Digital Signage Innovation
As the surge for travel continues to grow in Southeast Asia, those who invest in digital signage for airports can empower service providers to:
- Improve passenger engagement and reduce wait times with real-time information.
- Boost other revenue streams with dynamic advertising and promotions.
- Improve staff efficiency with centralised and real-time content control.
- Enhance brand reputation with a modern and tech-savvy travel experience.
The leisure travel market in Southeast Asia will rapidly grow and reshape the current public transit and airport ecosystems. To thrive in this growing travel surge, businesses must leverage the power of travel signage in Southeast Asia, whether it be FIDS digital displays to intelligent virtual concierge systems.
Learn how you can embrace the future of travel communication with Scala and position your business at the forefront of Southeast Asia’s booming travel market. Visit scala.com/sg
About the Author:
Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.
