Retail
Digital Signage for Shopping Malls &
Brick-and-Mortar Stores
Retail
Digital Signage for Shopping Malls &
Brick-and-Mortar Stores
Digital Signage for Shopping Malls & Brick-and-Mortar Stores
Scala offers a stable, flexible and easy-to-use platform that helps retailers create a unique, phygital environment by extending the online experience to physical stores. Our digital signage solutions for retail optimise the in-store experience, increase customer satisfaction and engagement, boost loyalty, enable dynamic wayfinding and drive sales. Scala powers thousands of retail digital displays worldwide and leads the wave of digital transformation in brick-and-mortar stores.
Key Use Cases
Increase Footfall
Encourage passers-by to visit the store by strategically placing digital screens featuring sales, events and brand updates at shop windows and store fronts.
Promote Sales
Hype sales and promotions with scheduled content that can be easily updated throughout the day. Capture attention with vivid imagery and stunning displays.
Improve Product Visualization
Spotlight new items, best-sellers or popular products. In-store tablets can be used to showcase product demonstrations, improve product visualisation and increase customers’ dwell time.
Personalize In-store Experience
Track shopper data and deliver targeted, personalised on-screen messages based on specific audience personas.
Enable Dynamic Wayfinding
Wayfinding kiosks that feature store directories offer useful information and help customers navigate their way around large shopping malls with ease.
Increase Revenue
Digital signage placed near product displays can enlighten customers about complementary products and suggest product upgrades, thereby bringing in an opportunity to cross-sell/ upsell and increase revenue.
Retail Solutions
Scala offers a range of leading edge retail signage solutions that generates a personalised and immersive shopping experience that helps you distinguish your brand, increase customer engagement and drive sales.
Why Scala for Retail
01.
Stable and Reliable
Stable and reliable performance 24 hours a day, 7 days a week ensures optimal uptime.
02.
Flexible and Scalable
Customise every aspect of your digital experience regardless of the size or scope of your project.
03.
Infinitely Customizable
Create compelling digital signage content with Scala’s powerful web-based design tool. Easily maintain brand integrity by adding unique colours and images while customizing font and style.
04.
User Friendly
From content creation, playlist building to scheduling, Scala makes the process of deployment easy and intuitive. Schedule and deploy your message to multiple screens across locations with ease.
05.
Smart Content Management
Advanced features of Scala Player digital signage software include smart playlists, scheduling, permission-based user roles and triggers.
06.
Design Versatility
Scala offers endless design possibilities to suit digital displays of all sizes. Design for landscape, portrait or video walls. Content can be auto-rotated and scaled to perfectly fit your displays.
Create Compelling Content Easily
Create attractive digital signage content with Scala Designer. Scala Designer makes content creation a breeze with its intuitive interface, design versatility and live rendering. Easily combine text, images, graphics, video and animation for the ultimate engaging content.
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
– Steve Jobs
