Top Digital Signage Trends for 2025: What Businesses Need to Know

As 2025 is here, the future of digital signage technology is set to go through significant changes, which are mostly driven by evolving consumer expectations, digital signage trends for 2025, and technological advancements.

The global digital signage market is rapidly growing at a compound annual growth rate (CAGR) of 8.1% from 2020 to 2025, and is projected to reach $31.7 billion by 2025 according to studies. This shows the importance of brands staying ahead of emerging trends to maximise impact and efficiency in their marketing strategies.

The Future of Digital Signage Technology

The future of digital signage technology is influenced by the shift of consumers’ behaviour, and the need to have more interactive, personalised, and data driven solutions. Consumers today are driven by the need for fast, responsive, and relatable content which a digital signage should be able to do with the right tools. Here are some of the advanced signage solutions for businesses and key trends that to start exploring:

1. AI and Machine Learning Integration

The backbone of digital displays for business innovation in the near future will be Artificial Intelligence (AI) and machine learning in 2025. According to studies, over 60% of digital signage will integrate AI to deliver personalised content tailored to specific audience segments. As an example, AI-driven displays can update content based on real-time weather conditions, local events, traffic patterns, or more. This kind of personalisation will increase viewer engagement alongside displaying only relevant information being delivered.

2. Touchless Technology Adoption

Since the pandemic in the past years, there has been an ongoing concern for health and safety, the demand for touchless technology in digital signage is seen to grow by 30% annually. Certain features such as voice commands, gesture recognition, and mobile integration will be the new standard in digital signage. This digital signage trend in 2025 aligns with the consumer preferences for contactless interactions for a safer way to engage with brands, particularly in high-traffic spaces such as transportation hubs and retail stores.

3. Internet of Things (IoT) Expansion

There is an ongoing surge with the integration of IoT with digital signage and it is expected to have a surge with over 75% of new digital signage installations which are already IoT-enabled by 2025. IoT-connected digital displays enable seamless communication between different devices which allows businesses to create interconnected environments. For example, traffic management and public service announcements can be driven by real-time data with IoT-enabled digital signage.

4. Sustainable and Energy-Efficient Solutions

As sustainability has emerged as a key attribute for consumers, the demand for energy-efficient digital signage solutions is set to increase by 40% in 2025. There are several innovations such as LED technology, automated power-saving features, and solar-powered displays. These will help reduce environmental impact and at the same time, maintain effective communication. The companies that adopt these sustainable practices will not only reduce costs but will also meet consumer expectations for eco-friendly initiatives.

Advanced Signage Solutions for Businesses

For businesses to remain ahead of the competitive landscape, they must adapt and optimise the use of advanced signage solutions for businesses. There are several digital signage trends in 2025 that businesses can include in their strategies such as:

1. Embrace Interactive Signage

Businesses need to focus on how they can increase customer engagement with their brand. The fastest way to do this is to implement interactive signages that can allow users to interact directly with the displays via touchscreens or mobile devices. This allows consumers to browse products at their own pace and discover the best deals and promos. This level of interactivity between the business and the brand fosters a deeper connection and makes the customer experience more memorable.

2. Programmatic Digital Signage

The future of digital signage technology is set to revolutionise with the help of this digital signage trend for 2025: programmatic advertising. This allows brands to automate the buying and selling of advertising space based on real-time data and audience insights. Companies can optimise their messaging strategies effectively and program it ahead without the need for human intervention around the clock. This advanced signage solution for businesses allows targeted advertising to reach the right audience at the right time, maximising return on investment.

3. Augmented Reality (AR) and Virtual Reality (VR) Integration

Another exciting digital signage trend this 2025 is AR and VR technologies integrated into digital signage. This offers businesses to have innovative ways to interact and engage with customers. As an example, retailers can create immersive shopping experiences where customers can try on / visualise products in their own space before making a purchase decision with the help of AR. These types of experiences make shopping more exciting, enhances customer satisfaction and ultimately drives sales conversions.

4. Omnichannel Experience

To be able to engage with today’s consumers who interact with brands across different platforms, creating a seamless omnichannel experience is needed. Businesses need to integrate digital signage with mobile apps and social media channels to deliver consistent messaging that will resonate across all customer touch points. This is the future of digital signage technology and it ensures that customers receive only relevant information regardless of what platform they use to engage with their brand.

Understanding the impact of these digital signage trends in 2025 is essential for businesses who want to adapt their marketing strategies effectively:

• According to a study, 80% of consumers are more likely to make a purchase when brands offer personalised experiences.
• Research indicates that integrating social media feeds into digital signage can increase viewer engagement by up to 70%, encouraging audience participation and building community.
• According to industry reports, businesses leveraging AI-driven content have seen an increase in customer retention rates by as much as 15%.

How Scala Fits into These Trends

For businesses to be able to implement the future of digital signage technology, Scala can help provide comprehensive digital signage solutions tailored for the evolving needs of businesses in Singapore and the APAC region. Scala’s platform integrates seamlessly with emerging technologies to deliver innovative solutions that align with the latest trends.

With Scala’s advanced interactive kiosks, businesses can implement touchless technology features such as gesture control and QR code scanning. This not only provides a modern shopping experience but also prioritises safety in public spaces. Scala’s solutions are designed with IoT integration in mind, enabling businesses to connect their digital displays with other smart devices within their environment. This connectivity allows for real-time updates and enhanced operational efficiency.

Aside from these, Scala is committed to sustainability by offering energy-efficient hardware options that align with eco-friendly practices. By adopting Scala’s solutions, businesses can reduce their carbon footprint while delivering impactful messaging.

As businesses look towards 2025, it’s evident that the future landscape of digital signage technology will continue to evolve rapidly. Businesses need to consistently stay informed about emerging trends such as AI integration, touchless technology adoption, IoT expansion, and sustainability efforts in order to remain competitive.

These advanced signage solutions for businesses that are offered by Scala can help companies stay ahead and enhance customer engagement, improve operational efficiency, and ultimately drive innovation and sales within their marketing strategies. Explore how Scala can help implement effective digital displays for business innovation. Visit scala.com/sg

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.

Recent Blogs

Related Blogs