STRATACACHE Asia-Pacific & Hakuhodo Product’s Jointly Launch “Shopper DX Experience Lab”

Singapore—9 August 2021— Leading marketing technology solutions provider STRATACACHE Asia-Pacific and Hakuhodo Product’s – a subsidiary of international marketing and communications company Hakuhodo DY Holdings based in Japan, today jointly announced the launch of a new experiential retail technology sandbox, the “Shopper Digital Transformation Experience Lab” (“Shopper DX Experience Lab” in short). This establishment is located within Hakuhodo Product’s headquarters in Toyosu, Tokyo.

This new launch follows the strategic technology partnership between both companies announced last year, to jointly develop innovative customer engagement experiences to influence shopper behaviour and drive digital transformation.

Chris Riegel, CEO of STRATACACHE, said, “Japan is among the best globally in delivering high quality retail customer experiences. Across Asia-Pacific, Japanese retailers set the bar for what it means to deliver an exceptional customer experience, having a top global economy and reaching affluent shoppers in top-brand retail districts. We are deeply honoured to partner with Hakuhodo Product’s on new opportunities to use Scala and STRATACACHE technologies to create frictionless, innovative customer experiences.”

Multi-functional Facility
The Shopper DX Experience Lab will be jointly managed as an experience centre and a testbed that will:

• showcase a selection of retail technology solutions by STRATACACHE
• provide key insights and deliver a competitive edge in rethinking retail experiences
• serve as an incubator for new ideas and a place to socialize retail transformation
• extract insights from new and different revenue models to help determine best-of-breed solutions

The collaborative outfit offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo Product’s marketing technology capabilities.

Hiroshi Ozawa, Corporate Officer & General Manager, Retail Promotion Division of Hakuhodo Product’s said, “In the Japanese market, there is an urgent need for DX (Digital Transformation) in the retail industry. We believe that the clients whom we are supporting in terms of marketing strategy have extremely high expectations. Under such circumstances, we trust that the partnership agreement with STRATACACHE, a global leader in advanced retail technology, will be a powerful tool for us. We are confident that we will become a leading company in the retail technology field by combining the strengths of both companies.”

On display are best-of-breed solutions to elevate the customer experience and improve audience engagement, such as:

• Lift & Learn – An interactive solution that presents customers with an engaging, personalised shopping experience simply by lifting a product.

• Place & Learn – An interactive solution that encourages product discovery by product placement on a platform.

• Touch & Tell – A unique solution that displays detailed product information at the touch of the product.

• Wayfinder – A seamless directional tool to help people navigate large, complex places.

• LINQ tablet – A commercial grade all-in-one intelligent tablet.

Follow us:

Facebook | LinkedIn | YouTube | Blogs

About Hakuhodo Product’s Inc.
Hakuhodo Product’s Inc. is a comprehensive production and sales company comprising of 12 business divisions, three branch offices, and nine group companies. The company’s core competence is in its ability to transform customer contact points to activation points (Kokyakuka-ryoku), by leveraging the expertise and implementation capabilities of each business unit, based on a unique ability to create bespoke solutions.
Hakuhodo Product’s Inc. endeavours to create new precedents in the retail industry and the world at large, by leveraging its capability to activate customers, its knowledge of consumer psychology and sales know-how, as well as by harnessing the power of digital technology and data analytics.
Company name: Hakuhodo Product’s Inc.
Established: October 1, 2005
Capital: 100 million yen [Stockholder: Hakuhodo Inc. (100%)]
Sales: 102 billion Japanese yen (year ended March 31, 2020)
Employees: 1,862 (as of April 2020)
Representative: Naohiko Kishi, President and Representative Director
Business domain: Comprehensive production business
*The company’s core competence is in its ability to transform customer contact points to activation points (Kokyakuka-ryoku).

Media Contacts
STRATACACHE Asia-Pacific Headquarters
Esther Chew
Sr. Manager, Corp Comm & Marketing
Address: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)
echew@stratacache.com
65 8123 8595

Scala KK (part of STRATACACHE group of companies)
Takuma Takahashi
Country Sales Manager
Address: 501 Sanno Grand Building 2-14-2 Nagatacho Chiyoda-ku, Tokyo 100-0014
takuma.takahashi@scala.com
080-7000-4838

Recent News

Related News