Scala Logo
Scala Logo

Taipei Arena Uses Social Media in
Giant DOOH Install

The largest digital display screen in all of Taiwan, measuring 2400
meters², is on the outside wall of the Taipei Arena to display photos
shared on social media in an engaging fashion.

Project summary

Scala CMS

Taipei Arena is an impressive structure, built in 2005 to host major international indoor sporting events in Taiwan, holding 15,000 people. Additionally, 2,000 feet² is dedicated to an array of shopping, eating and entertainment facilities. With a huge audience – nearly 13 million visitors to the complex as well as nearby commuters – Nova Media wanted an impactful way to capture attention while at the same time creating a memorable, entertaining experience. Additionally, the opportunity to generate advertising revenue.

Taipei Arena is an impressive structure, built in 2005 to host major international indoor sporting events in Taiwan, holding 15,000 people. Additionally, 2,000 feet² is dedicated to an array of shopping, eating and entertainment facilities. With a huge audience – nearly 13 million visitors to the complex as well as nearby commuters – Nova Media wanted an impactful way to capture attention while at the same time creating a memorable, entertaining experience. Additionally, the opportunity to generate advertising revenue.

Project Summary

Taipei Arena is an impressive structure, built in 2005 to host major international indoor sporting events in Taiwan, holding 15,000 people. Additionally, 2,000 feet² is dedicated to an array of shopping, eating and entertainment facilities. With a huge audience – nearly 13 million visitors to the complex as well as nearby commuters – Nova Media wanted an impactful way to capture attention while at the same time creating a memorable, entertaining experience. Additionally, the opportunity to generate advertising revenue.

Scala CMS

At a Glance

01.

Uses a 2400 meters² LED screen to display photos and messages from social media

02.

Incorporates an easy-to-use mobile app for uploading photos into the approval queue

03.

Integrates with Facebook by posting a mock-up picture to say when their photo would appear, getting them and their friends excited about seeing it

04.

Captures the image being displayed via webcam and carried the social engagement even further by posting the real-world picture on the user’s Facebook wall

05.

Also generates advertising revenue and, as a public service, displays government and emergency messages

Facebook Users See their Photos Larger than Life in Unique Digital Display

Scala CMS

Taipei Arena is an impressive structure, built in 2005 to host major international indoor sporting events in Taiwan, holding 15,000 people. Additionally, 2,000 feet² is dedicated to an array of shopping, eating and entertainment facilities. With a huge audience – nearly 13 million visitors to the complex as well as nearby commuters – Nova Media wanted an impactful way to capture attention while at the same time creating a memorable, entertaining experience. Additionally, the opportunity to generate advertising revenue as well as provide a public service with government and non-profit messaging presented itself.

Taipei Arena is an impressive structure, built in 2005 to host major international indoor sporting events in Taiwan, holding 15,000 people. Additionally, 2,000 feet² is dedicated to an array of shopping, eating and entertainment facilities. With a huge audience – nearly 13 million visitors to the complex as well as nearby commuters – Nova Media wanted an impactful way to capture attention while at the same time creating a memorable, entertaining experience. Additionally, the opportunity to generate advertising revenue as well as provide a public service with government and non-profit messaging presented itself.

Scala CMS

Facebook Users See their Photos Larger than Life in Unique Digital Display

Taipei Arena is an impressive structure, built in 2005 to host major international indoor sporting events in Taiwan, holding 15,000 people. Additionally, 2,000 feet² is dedicated to an array of shopping, eating and entertainment facilities. With a huge audience – nearly 13 million visitors to the complex as well as nearby commuters – Nova Media wanted an impactful way to capture attention while at the same time creating a memorable, entertaining experience. Additionally, the opportunity to generate advertising revenue as well as provide a public service with government and non-profit messaging presented itself.

The Largest Digital Display Screen in All of Taiwan

(DOOH) experience

Scala CMS

A Scala digital out of home (DOOH) experience integrated with social media was the solution they decided on, conceptualized and executed in August and September 2013. The solution uses the largest digital display screen in all of Taiwan, measuring 2400 meters², on the outside wall of the arena to display photos shared on social media in an engaging fashion. For an entertainment complex, offering those in and around the arena the unique experience of seeing their name and photo on such a large scale carries over the branding of a fun and exciting place to be and visit.For such an impactful experience, the process for users couldn’t be easier. A Facebook member downloads the free mobile app and uploads a picture of their choice. After a quick quality-assurance approval process, photos make it into the display queue, and a mock-up version of what the arena will look like is posted to the user’s Facebook page. To take the audience engagement even further, the Facebook message also lets them know exactly when to head over to Taipei Arena and see their photo displayed. Lastly, once the picture is displayed on the arena, a webcam snaps a shot of it in action and posts it to the user’s Facebook page, finishing the seamless social experience. In the end, the arena has created a fun, exciting engagement with potential visitors and essentially with all their social media followers.
The displays also showcase commercial advertisements in addition to the social media posts, generating ad revenue. The flexibility of the Scala platform allows for easy drag-and-drop, playlist-style scheduling of the videos and posts via Scala Enterprise Content Manager, which can be updated from anywhere with a just a web browser. Two additional digital installments by Nova Media, powered by the Scala platform, are Venues and Cupid Taipei LED displays used for targeted advertising in high-traffic areas of Taipei. Having video content that can be centrally updated was a key to the success of these projects, ensuring that the three screens of differing dimensions are relevant and running smoothly.

A Scala digital out of home (DOOH) experience integrated with social media was the solution they decided on, conceptualized and executed in August and September 2013. The solution uses the largest digital display screen in all of Taiwan, measuring 2400 meters², on the outside wall of the arena to display photos shared on social media in an engaging fashion. For an entertainment complex, offering those in and around the arena the unique experience of seeing their name and photo on such a large scale carries over the branding of a fun and exciting place to be and visit.

For such an impactful experience, the process for users couldn’t be easier. A Facebook member downloads the free mobile app and uploads a picture of their choice. After a quick quality-assurance approval process, photos make it into the display queue, and a mock-up version of what the arena will look like is posted to the user’s Facebook page. To take the audience engagement even further, the Facebook message also lets them know exactly when to head over to Taipei Arena and see their photo displayed. Lastly, once the picture is displayed on the arena, a webcam snaps a shot of it in action and posts it to the user’s Facebook page, finishing the seamless social experience. In the end, the arena has created a fun, exciting engagement with potential visitors and essentially with all their social media followers.

The displays also showcase commercial advertisements in addition to the social media posts, generating ad revenue. The flexibility of the Scala platform allows for easy drag-and-drop, playlist-style scheduling of the videos and posts via Scala Enterprise Content Manager, which can be updated from anywhere with a just a web browser. Two additional digital installments by Nova Media, powered by the Scala platform, are Venues and Cupid Taipei LED displays used for targeted advertising in high-traffic areas of Taipei. Having video content that can be centrally updated was a key to the success of these projects, ensuring that the three screens of differing dimensions are relevant and running smoothly.

The Largest Digital Display Screen in All of Taiwan

(DOOH) experience

A Scala digital out of home (DOOH) experience integrated with social media was the solution they decided on, conceptualized and executed in August and September 2013. The solution uses the largest digital display screen in all of Taiwan, measuring 2400 meters², on the outside wall of the arena to display photos shared on social media in an engaging fashion. For an entertainment complex, offering those in and around the arena the unique experience of seeing their name and photo on such a large scale carries over the branding of a fun and exciting place to be and visit.

For such an impactful experience, the process for users couldn’t be easier. A Facebook member downloads the free mobile app and uploads a picture of their choice. After a quick quality-assurance approval process, photos make it into the display queue, and a mock-up version of what the arena will look like is posted to the user’s Facebook page. To take the audience engagement even further, the Facebook message also lets them know exactly when to head over to Taipei Arena and see their photo displayed. Lastly, once the picture is displayed on the arena, a webcam snaps a shot of it in action and posts it to the user’s Facebook page, finishing the seamless social experience. In the end, the arena has created a fun, exciting engagement with potential visitors and essentially with all their social media followers.

The displays also showcase commercial advertisements in addition to the social media posts, generating ad revenue. The flexibility of the Scala platform allows for easy drag-and-drop, playlist-style scheduling of the videos and posts via Scala Enterprise Content Manager, which can be updated from anywhere with a just a web browser. Two additional digital installments by Nova Media, powered by the Scala platform, are Venues and Cupid Taipei LED displays used for targeted advertising in high-traffic areas of Taipei. Having video content that can be centrally updated was a key to the success of these projects, ensuring that the three screens of differing dimensions are relevant and running smoothly.

Scala CMS

The screens dynamically display sharp, eye-catching imagery

Scala CMS

The Venues screen measures about 113 meters² and is located in a popular entertainment and retail district, featuring high-quality hotels, department stores, foreign restaurants and boutiques. The screens dynamically display sharp, eye-catching imagery specifically targeted for the high-end business people and tourists that comprise the audience. Cupid Taipei LED is strategically placed in an area of Taipei with many wedding dress and wedding-related stores. Standing at 59 meters², the content predominantly promotes commercial advertisements of specific interest to that crowd.

The Venues screen measures about 113 meters² and is located in a popular entertainment and retail district, featuring high-quality hotels, department stores, foreign restaurants and boutiques. The screens dynamically display sharp, eye-catching imagery specifically targeted for the high-end business people and tourists that comprise the audience. Cupid Taipei LED is strategically placed in an area of Taipei with many wedding dress and wedding-related stores. Standing at 59 meters², the content predominantly promotes commercial advertisements of specific interest to that crowd.

Scala CMS

The screens dynamically display sharp, eye-catching imagery

The Venues screen measures about 113 meters² and is located in a popular entertainment and retail district, featuring high-quality hotels, department stores, foreign restaurants and boutiques. The screens dynamically display sharp, eye-catching imagery specifically targeted for the high-end business people and tourists that comprise the audience. Cupid Taipei LED is strategically placed in an area of Taipei with many wedding dress and wedding-related stores. Standing at 59 meters², the content predominantly promotes commercial advertisements of specific interest to that crowd.

About Nova Media

Nova Media

Founded in 2006, Headquartered in Taipei/Taiwan, Nova Media is a Advertising Agency as well as a System Integratorthat provides end to end digital signage solutions with business activities in Taiwan and China.

About Nova Media

Founded in 2006, Headquartered in Taipei/Taiwan, Nova Media is a Advertising Agency as well as a System Integrator that provides end to end digital signage solutions with business activities in Taiwan and China.

Nova Media

Related Case Studies

Creating an Omnichannel Experience for boohoo

Creating an Omnichannel Experiencefor boohoo To bring the ambitious designs for the corporate head office ofleading online fashion group, boohoo, to life, inurfacemedia enlisted the technology and expertise of Scala.Project summaryFollowing a boom in convenience...

Debenhams Beauty Bar

Creating a digitally driven store for the Debenhams Beauty Bar The Debenhams retail brand closed all of their store premises in 2021. Bought by the boohoo group, Debenhams is now a predominantly online brand but a bricks and mortar location was required to give...

Scala Drives Healthcare Info-TV for Danish Capital Region

Scala Drives Healthcare Info-TV for Danish Capital Region Region Hovedstaden, the Danish regional government authority responsible for healthcare in the capital region of Copenhagen, has deployed a very large-scale digital signage solution supported by Scala® across...