• Solutions
    ▼
    • Interactive Kiosk
    • Wayfinder
    • Video Walls
    • Digital Menu Board
    • FIDS
    • PIDS
    • Virtual Concierge – Transport Hubs
    • Virtual Conceirge – Mall/Hotel/Office
    • Interactive Retail
    • Smart Fitting Room
    • Queue Management
    • Meeting Room Manager
    • Smart Product Finder
    • Digital Standee
    • Hotel Self Check-In/Out
    • Feedback System
  • Industries
    ▼
    • Retail
    • Fast Food Restaurants
    • Transportation
    • Banking & Finance
    • Education
    • DOOH & Outdoor
    • Corporate Communications
    • Grocery
    • Automotive
    • Hotel & Casino
    • Government
    • Entertainment
    • Healthcare
  • Case Studies
  • Products
    ▼
    • Software
      ▼
      • Content Manager
      • Designer
      • Player
    • Hardware
      ▼
      • Media Players
      • Shelf Edge
    • Managed SaaS
  • Professional Services
    ▼
    • Technical Consulting
    • Creative Services
  • Resources
    ▼
    • News and Events
    • Blogs
    • Digital Signage FAQ
    • Resource Library
      ▼
      • Brochures
      • Infographics
      • Whitepapers
    • Career
    • About Us
    • Partners
    • Support
Language
Scala Logo
  • Solutions
    • Interactive Kiosk
    • Wayfinder
    • Video Walls
    • Digital Menu Board
    • FIDS
    • PIDS
    • Virtual Concierge – Transport Hubs
    • Virtual Conceirge – Mall/Hotel/Office
    • Interactive Retail
    • Smart Fitting Room
    • Queue Management
    • Meeting Room Manager
    • Smart Product Finder
    • Digital Standee
    • Hotel Self Check-In/Out
    • Feedback System
  • Industries
    • Retail
    • Fast Food Restaurants
    • Transportation
    • Banking & Finance
    • Education
    • DOOH & Outdoor
    • Corporate Communications
    • Grocery
    • Automotive
    • Hotel & Casino
    • Government
    • Entertainment
    • Healthcare
  • Case Studies
  • Products
    • Software
      • Content Manager
      • Designer
      • Player
    • Hardware
      • Media Players
      • Shelf Edge
    • Managed SaaS
  • Professional Services
    • Technical Consulting
    • Creative Services
  • Resources
    • News and Events
    • Blogs
    • Digital Signage FAQ
    • Resource Library
      • Brochures
      • Infographics
      • Whitepapers
    • Career
    • About Us
    • Partners
    • Support
Singapore
Contact Us
Scala Logo





Create a Modern Corporate Brand Experience with Digital Signage

by Jasdeep Kohli

Create a Modern Corporate Brand Experience with Digital Signage


by Jasdeep Kohli

When an employee, important guest or visitor enters your building or campus, there are many opportunities to immediately engage them with your brand. Corporate digital signage is one of the most powerful ways to create a lasting brand impression and develop trust in the integrity and professionalism of your brand. According to research from InfoTrends, digital signage can boost brand awareness and recall by over 47%.

The need for strong internal communication drives the need for tools like corporate digital signage. 97% of business leaders in employees believe that corporate communications impact daily activity, while 44% of employees would like to see wider adoption of internal communications tools. Finally, companies that communicate effectively are 4 times more likely to report high employee engagement.

Scala CMS
Here are several key ways to harness the power of digital signage to create a modern corporate brand experience.

1. Welcome employees and visitors

Reception digital signage, including digital screens and videowalls, can create an instant first impression. Displayed prominently as people enter the building or campus, companies can immediately set the tone with vibrant and engaging branded content. Besides displaying welcome messages, digital signage in the lobby or at the reception could be used to play corporate video reels that communicate the company’s values, spotlight star employees and celebrate corporate achievements. Furthermore, displaying the company logo and brand colours in a clever animated sequence can enhance the ambience and create a strong corporate identity.

2. Enable easy wayfinding

Allowing people to find their way easily around a corporate complex is key to delivering a positive corporate brand experience. Employees and visitors alike expect to be able to navigate corporate campuses with ease.

Corporate wayfinding, delivered through interactive touchscreens, digital building directories and wayfinding kiosks, can greatly enhance positive perceptions of your brand and help guide people to the right destination in your building or campus.

3. Streamline room scheduling

Corporate brands today seek solutions that can modernise their day-to-day operations. One key area that can benefit from digital technology is the management of office and meeting spaces. Smart room scheduling solutions can take the hassle out of managing meeting spaces in a corporate complex, allowing employees to find a room while eliminating confusion about scheduling and availability. X2O Room Scheduling, for example, provides on-the-spot capabilities that improve space usage in corporate facilities.

4. Deliver branded messages and announcements

Strategically placed corporate digital signage can be helpful for delivering important messages to employees and visitors, and can greatly improve internal communications. Digital signs can be used to advertise products and services, recognise employee achievements, deliver safety alerts, promote corporate events and more. Intuitive design tools, like Scala Designer and Scala Designer Cloud, allow businesses to easily create on-brand corporate content using templates and layouts, while digital signage content management tools like Scala Content Manager ensure messages are scheduled and delivered at the right times and in the right locations to best reach employees and visitors.

5. Automate employee and visitor check-in

Most modern corporate offices have security policies that make signing in of employees and visitors necessary. One way to streamline this process is to use a digital check-in solution, delivered through interactive kiosks and touchscreens. A digital security touchpoint can be more efficient and secure than manual sign-in, especially when enabled with fingerprint or facial recognition capabilities. It also provides an additional way to engage people as they enter the building.

Create a modern corporate brand experience today with Scala

Scala’s digital signage for corporate communication help brands project a more savvy and modern brand image, while also providing opportunities to engage employees and visitors. Find out more about Scala’s solutions for corporate communication here.

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.

Recent Blogs

How to Improve Passenger Flow in Airport Terminals

How to Improve Passenger Flow in Airport Terminals

by Scala Team | Apr 3, 2020

Page 44 of 44« First«...102030...4041424344

Related Blogs

Smart Digital Signage: Redefining Customer Interaction in Singapore’s Retail Landscape

The Rise of Virtual Reception: A Guide to Digital Front Desk Solutions

Why Scala Media Player DX-AP is Ideal for your business’s Digital Signage Needs

Top Digital Signage Trends for 2025: What Businesses Need to Know

Key Elements for an Effective Digital Signage Ecosystem

Top Digital Signage CMS Trends Shaping the Future of Display Technology in Singapore

How to Boost Your Holiday Sales with Targeted Digital Signage Campaigns

Enhancing Transit Accessibility with Digital Signage Using GTFS Data: Why Scala is the Perfect Fit

What is Digital Signage CMS? Simplifying Content Management for Your Displays

The Role of Digital Signage in Transforming Retail Banking in Singapore

Get In Touch

    Scala + Stratacache Logo White

    APAC Headquarters
    Keck Seng Tower
    133 Cecil Street,

    #04-02
    Singapore 069535

    

    sales.apac@scala.com

    

    +65 6509 4235

    Industries

    Retail

    QSR

    Banking

    more

    Case Studies

    Wendy’s

    KIA

    Carrefour

    more

    Solutions

    Interactive Kiosk

    Wayfinder

    Video Walls

    more

    Resources

    Blogs

    Digital Signage FAQ

    Downloads

    Partners

    About Us

    Scala + Stratacache Logo small
    CMS Lets talk
    
    Singapore
    Copyright © 2025 Scala. All rights reserved. Privacy Policy | Cookies | Sitemap
    CMS Lets talk
    Scala + Stratacache Logo White

    SCALA Asia-Pacific

    Keck Seng Tower 133 Cecil Street #04-02 Singapore 069535

    

    sales.apac@scala.com

    

    +6565094235

    Industries

    Retail

    QSR

    Banking

    more

    Case Studies

    Wendy’s

    KIA

    Carrefour

    more

    Solutions

    Interactive Kiosk

    Wayfinder

    Video Walls

    more

    Resources

    Blogs

    Digital Signage FAQ

    Downloads

    Partners

    About Us

    
    Singapore
    Copyright © 2025 Scala. All rights reserved. Privacy Policy | Cookies | Sitemap

    We are using cookies to give you the best experience on our website.

    You can find out more about which cookies we are using or switch them off in .

    Privacy Overview
    Scala - Singapore

    This site uses some unobtrusive cookies to store information on your computer. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work efficiently, and to make the browsing experience better. Some cookies on the Scala website are essential, and the site won't work as expected without them. We also use some non-essential cookies to anonymously track visitors and help to enhance users' experience of the site. If you're not happy with this, we won't set these cookies but some nice features of the site may be unavailable. When you visit the Scala website a pop up will appear from your browser. To control what cookies are placed on your computer, you will need to adjust your browser settings. You can adjust all of your cookie settings by navigating the tabs on the left hand side.

    Strictly Necessary Cookies

    Necessary cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

    If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

    Marketing & Third party

    Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. These cookies can be placed by Scala or third parties.

    Please enable Strictly Necessary Cookies first so that we can save your preferences!

    Statistics

    Statistical cookies are used to see how users use the website. This information is collected anonymously.

    Please enable Strictly Necessary Cookies first so that we can save your preferences!