Self-Checkout Kiosk: A Must-have in Every Retail Store

Efficient Checkout

The convenience of kiosks especially appeals to customers looking to purchase a few items as they can choose to checkout with a cashier or do it themselves if lines are long and other customers have large carts to process. This expedites queues, reduces customers’ frustration with long lines, and makes it less likely they will leave without making any purchase at all. In fact, studies show that self-service options are preferred by 66% of consumers.

Serve More Customers

Spreading your customers across standard checkout and self-service kiosks for retail allows shorter waiting times. This attracts people who want expedited checkout or want to use self-service methods. Additionally, your retail store earns word-of-mouth marketing through shoppers with a positive experience.

Improve Productivity and Lower Overhead

With self-checkout kiosks, fewer staff are needed as only one staff member will suffice to oversee multiple kiosks. This means a reduction in staff costs and less resources spent on recruiting and training cashiers.

Better Use of Space

With self-service kiosks, stores are able to fit more checkout stations into smaller spaces than with traditional checkout counters. As a result, more product space is available to showcase products at the front of the store, where foot traffic is high and productivity is highest.

Increased Profits

The ability to serve more customers leads to an increase in revenue. Self-checkout kiosks promote operational efficiency and lower overhead, thereby resulting in higher profits.

Self-checkout kiosks are great for all types of retail businesses.

• Supermarkets
• Grocery stores
• Convenience stores
• Superstores
• Speciality stores, such as furniture stores, craft stores, bookstores, etc.
• Department stores
• Discount stores

With over 30 years of experience, Scala offers retailers modern, customisable and reliable solutions that help them enhance the customer experience and drive sales. In addition, Scala provides comprehensive aftersales support and warranty.
Scala has partnered with many global retail brands to help them improve the customer experience and drive sales.

For more information about Scala retail solutions, visit:
https://apac.scala.com/sg/industries/retail/

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.