The Future of Travel in APAC with Digital Signage Solutions
by Scala Team
The Future of Travel in APAC with Digital Signage Solutions
by Scala Team
Digital signage and marketing technology (MarTech) have transformed from luxury add-ons into essential tools to have smarter and better travel experiences. Travellers should be able to enjoy live video help, scanning their boarding pass and getting the best routes to their boarding gates, or even how to locate their luggage belts. These are just some of the features that are revolutionising how transport hubs are serving their customers.
Navigating a More Complex Travel Landscape
Manish shares that “Travel today is like navigating a fast-moving maze”. Passengers now demand real-time, highly personalised guidance that anticipates their needs. This turns static, confusing hubs into dynamic, intelligent spaces responsive to every traveller’s journey.
Digital Signage: The Heartbeat of Modern Transport Hubs
Beyond simple schedule boards and static signage, digital signage has become the heartbeat of transport hubs. As it helps create interactive experiences that ease wayfinding and reduce anxiety. Manish shares: “Imagine scanning your ticket at a kiosk and instantly receiving a personalised route to your gate on your phone? You can even get tailored suggestions for dining or shopping nearby? This kind of convenience and instant information is what all travellers would want.”
FIDS and PIDS: Unsung Heroes Behind the Scenes
Flight Information Display Systems (FIDS) and Passenger Information Display Systems (PIDS) are the unsung heroes of travel, as per Manish. These tools can provide multi-lingual real-time flight updates, gate changes, baggage information and more. PIDS fulfil similar roles in bus or ferry terminals, ensuring that passengers stay informed and that crowd management is managed. Together, they make every second count in a traveller’s journey.
Virtual Concierge: Your Personal Travel Assistant
Beyond the digital screens, Virtual Concierge technology can deliver face-to-face support with live video calls from interactive kiosks. Manish notes, “It’s technology with a human touch, making travel effortless.”
Real-World Impact: Leading Deployments in India
To better understand these technologies, Manish shared that Scala has recently deployed Virtual Information Display Kiosks that offer live flight information, video assistance, and interactive wayfinding. The result? Passengers are properly guided and feel at ease when travelling. Aside from this, GMR Hyderabad International Airport Limited (GHIAL) has implemented Scala-powered kiosks featuring Wi-Fi coupons, improving connectivity and passenger convenience throughout the airport.
The Power Behind the Platform: Scala’s Ecosystem
Many wonder what distinguishes Scala’s solutions from the various digital solutions offered, and Manish clarifies, “At the core is our Scala Content Management System (CMS), the brain that centrally creates, schedules, and manages content.” The CMS commands Scala’s purpose-built media players, which deliver multimedia content seamlessly to screens and kiosks.
AI: The Next Frontier in Travel Technology
Artificial Intelligence is bringing in a paradigm shift. “AI is not just about automation, it’s also about how it can anticipate and personalise each experience,” Manish shares. Digital tools integrated with AI can analyse traveller behaviour, predict delays, and provide 24/7 support to help passengers have a smooth journey.
New Age of Travel Trends
The new age of travellers want more than just visiting new destinations, they want experiential destinations that allow them to explore wellness, sustainability, and be away from the normal sceneries. To address this, transport operators who are open to adopting AI, digital signage, and virtual concierge technologies will not only meet these expectations but also lead innovation in the sector.
Looking Ahead: Advice for Transport Hubs
To organisations who want to stay ahead and elevate the customer experience, the advice of Manish is clear: “Don’t wait. The future of travel is digital, connected, and human-centric.” Investing in digital signage solutions that can enable real-time, personalised information can improve passenger satisfaction and improve operational efficiency.
Learn how digital signage solutions can transform your organisation today, visit scala.com/sg
About the Author:
Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.
