What Smart Retail Brands Do Differently with Digital Signage
by Scala Team
What Smart Retail Brands Do Differently with Digital Signage
by Scala Team
In this blog, let’s explore what sets these smart retailers apart and the inside scoop on how smart retailers are implementing smart retail technology to transform the shopping experience.
- The Science of Interactive Retail Signage
- Lift & Learn: Elevate Product Discovery
- Place & Learn: The Power of Setting Down and Unlocking Stories
- Touch & Tell: Exploring Products Like Never Before
- Smart Retail Brands Win with Data-Driven Engagement
- Why Interactive Retail Solutions Lead the Pack
- The Bottom Line: Interactive Signage Transforms Retail
The Science of Interactive Retail Signage
Instead of printed posters and tarpaulins on the storefront, retailers who invest in Interactive signage can transform the shopping experience instantly and engage their customers. It makes the shopping experience fun, engaging, and interactive.
For retailers in Singapore who want to enhance the shopping experience, explore Scala’s interactive retail solutions that have can:
- Improve engagement: Those walking by retail stores can interact instantly with products when they lift, place, or touch. Imagine picking up a lipstick shade and seeing a nearby screen light up with product information and promotions?
- Analyse Insights: Retailers can see real-time shopper interactions with RFID, infrared, and touch sensors.
- Analytics: Engagement data can help the marketing teams make data driven decisions in terms of promotions or even product placements.
- Offer Added Revenue: Digital displays can turn into an added revenue stream when ads or promos are shown when the screens turn idle.
- Centralised management: Remotely control and update content across multiple stores.
- Seamless integration: Sync with sales and inventory systems for a seamless shopping journey.
Lift & Learn: Elevate Product Discovery
The Lift & Learn solution was designed to entice customers to pick up a product, for example, a premium skincare bottle or a gadget, then instantly see detailed specs, ingredient information, or even feature comparisons on a nearby digital screen.
- It taps into natural curiosity.
- It helps customers make confident purchases.
- It enhances the shopping experience by giving the right information on products.
For retailers in Singapore’s electronics malls or beauty boutiques, the Lift & Learn solution zeroes in on engagement and reduces buyer hesitation.
Place & Learn: The Power of Setting Down and Unlocking Stories
Another exciting interactive retail solution is the Place & Learn, which works when shoppers place an item on a platform, which triggers a nearby display with usage tips, stories, or discount offers. Imagine placing a lipstick on the platform and watching the screen light up with offers, product information, and more. This will excite the guest and prompt a quicker decision to purchase the item.
Retailers in Singapore love this interactive retail solution because it helps:
- Drive shopper engagement and interaction.
- Add a “wow” factor with LED highlights.
Touch & Tell: Exploring Products Like Never Before
Scala’s Touch & Tell lets shoppers press on products or on embedded sensors to trigger comprehensive product stories. Whether it’s products revealing descriptions, usage tips or care tips or automotive parts displaying technical information in showrooms, this solution creates a fun and engaging shopping journey.
Touch & Tell works well in fashion, sportswear, and automobile retail, where tactile exploration adds value and enjoyment.
Smart Retail Brands Win with Data-Driven Engagement
Aside from a better way to engage customers, Interactive signage is a data goldmine! Scala’s solutions can capture interaction trends that can help retailers understand what shoppers enjoy and value the most, so that the team can adjust and shift their merchandising strategies accordingly.
This customer engagement technology enables retailers to:
- Optimise their visual merchandising by knowing the right areas for product placement.
- Schedule and plan promotions for content to be displayed at the right time and place./li>
- Personalise marketing campaigns to resonate with the right audiences.
Why Interactive Retail Solutions Lead the Pack
Scala combines expertise in digital signage solutions, MarTech, and customer engagement with technology that’s flexible, scalable, and designed for retail realities. Scala supports retailers with:
- Customisable solutions tailored to different store formats.
- Multi-store centralised content management with Scala’s Content Management System
- Integration capabilities with POS and inventory systems.
- Impact in increasing sales and enhancing customer satisfaction.
The Bottom Line: Interactive Signage Transforms Retail
Smart retailers in Singapore can harness interactive retail signage not as a novelty but as a core strategy for staying above the noise and standing out from other brands. Retailers that implement Scala’s Lift & Learn, Place & Learn, and Touch & Tell can create interactive and inspiring experiences that turn browsers into real buyers.
If you’re ready to bring the future of retail engagement to your stores, Visit scala.com/sg
About the Author:
Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.
