LEGO® Trafford Centre
LEGO® tapped Scala and Pixel Inspiration to create attention-grabbing promotional opportunities in their Trafford Centre store.
Project summary
LEGO® Trafford Centre
LEGO® required a captivating promotional solution for its Trafford Centre store. The premium toy brand … employed Pixel Inspiration and Scala to create and install a digital display solution that conveyed the playful and imagination-rich brand of LEGO® and its products, specifically the LEGO® City range.
Project Summary
LEGO® required a captivating promotional solution for its Trafford Centre store. The premium toy brand employed Pixel Inspiration and Scala to create and install a digital display solution that conveyed the playful and imagination-rich brand of LEGO® and its products, specifically the LEGO® City range.
Goal & Challenge
Goal: LEGO® wanted a captivating retail display solution that entertained customers while also informing … them of in-store promotions, product pricing and offers. The solution would need to create a big impact across a small display space and work across the store in a seamless and synchronised manner.
Challenge: To make the biggest impact in the available digital display space in the LEGO® Trafford Centre … Store, which is relatively small, LEGO® wanted the digital solution to make the most of the limited space available. The chosen technology, shelf edge displays, created an arresting store-wide experience, with installed screens able to work in a flexible and synchronised manner without any degradation of picture quality across the store. The solution was created for a busy retail location. Any installation and testing needed to be well planned, executed and implemented quickly, taking place when the store was closed with no impact on the running of the store.
Goal & Challenge
Goal: LEGO® wanted a captivating retail display solution that entertained customers while also informing them of in-store promotions, product pricing and offers. The solution would need to create a big impact across a small display space and work across the store in a seamless and synchronised manner.
Challenge: To make the biggest impact in the available digital display space in the LEGO® Trafford Centre Store, which is relatively small, LEGO® wanted the digital solution to make the most of the limited space available. The chosen technology, shelf edge displays, created an arresting store-wide experience, with installed screens able to work in a flexible and synchronised manner without any degradation of picture quality across the store. The solution was created for a busy retail location. Any installation and testing needed to be well planned, executed and implemented quickly, taking place when the store was closed with no impact on the running of the store.
Solution
Working together, Pixel Inspiration and Scala devised a hardware and content solution that used four … slimline, stretch shelf-edge displays, one larger format screen and custom-created promotional content. The displays were fitted onto the existing shelves within the store to minimise disruption to store operations and display space.
Recognizing that space was at a premium, the ultra-stretched screen format allowed for effective messaging to be shown without impacting on the shelf capacity. Pixel Inspiration devised marketing content and creative assets designed to work across the aspect ratio and requirements of the installed digital screens. A custom CMS was created by Pixel using Scala’s powerful APIs. This gave LEGO® the ability to easily upload and schedule content. The browser based system meant that any updates to the content or operations of the screens can be made easily and the operations of the installed screens monitored remotely.
Solution
Recognizing that space was at a premium, the ultra-stretched screen format allowed for effective messaging to be shown without impacting on the shelf capacity. Pixel Inspiration devised marketing content and creative assets designed to work across the aspect ratio and requirements of the installed digital screens. A custom CMS was created by Pixel using Scala’s powerful APIs. This gave LEGO® the ability to easily upload and schedule content. The browser based system meant that any updates to the content or operations of the screens can be made easily and the operations of the installed screens monitored remotely.
Results
The installed solution of shelf-edge screens, larger display and specially-created content creatively conveyed the fun and imaginative attributes of the LEGO® City … product line. The ability for the screens to switch between product-specific information and run synchronized creative animations ensured that the displays grabbed the attention of the shoppers while the scale of the screens had no detrimental impact to the quantity of product on the store shelves. The browser-based CMS system meant that the operations of the installed screens could be monitored as needed with the creative assets running on those screens easily updated when required.
Results
The installed solution of shelf-edge screens, larger display and specially-created content creatively conveyed the fun and imaginative attributes of the LEGO® City product line. The ability for the screens to switch between product-specific information and run synchronized creative animations ensured that the displays grabbed the attention of the shoppers while the scale of the screens had no detrimental impact to the quantity of product on the store shelves. The browser-based CMS system meant that the operations of the installed screens could be monitored as needed with the creative assets running on those screens easily updated when required.
About LEGO®
The LEGO® Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two … Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO® Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
About LEGO®
The LEGO® Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO® Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
Related Case Studies
Related Case Studies
Liseberg Catches Visitors’ Attention with Digital Signage
Liseberg Catches Visitors’ Attention with Digital Signage Liseberg amusement park, which celebrated its 90th anniversary in 2013, is located in Gothenberg, Sweden. The park has rolled out an extensive digital signage network, driven by Scala technology, to support a...
Digital Signage Supports Mobilcom-Debitel Transformation
Digital Signage Supports Mobilcom-Debitel Transformation Scala technology, including templates and a content management system, is used to drive nearly 500 displays and players. All stores run asingle display at the cashier area and in 180 of the stores, an additional...
Driving Digital Interaction in KIA Dealerships
Driving Digital Interaction in KIA Dealerships A major brand reinvention by KIA Motors Russia (KMR) over the last decade has seen 100% of its dealerships roll out Scala’s digital communication platform as a key support to its new ‘Red Cube’ brand identity, supporting...
