Innovative digital solutions to transform the car showroom


Digital Signage Solutions for Automative Showrooms

Digital Signage Solutions for Automative Showrooms

Scala offers a stable, flexible and easy-to-use platform that helps automotive showrooms embrace digital transformation, convey high impact content and create an impressive experience to keep visitors informed and entertained.

Our digital signage solutions for automotive showrooms enhance the visitor experience, promote engagement, deliver maximum visual impact and generate showroom traffic.

Scala partners with many global automotive brands and powers thousands of screens at automotive showrooms worldwide.


Key Use Cases

Welcome Visitors

Enhance your corporate brand experience and create a friendly ambience with welcome messages and custom corporate content, delivered on large-scale videowalls and digital signage in car showroom reception areas.

Deliver an Interactive Showroom Experience

Create an interactive environment where customers can explore and compare car models, makes, and prices using digital kiosks and digital screens.

Showcase New Car Models

Spotlight the latest makes and models with high-impact visuals and full-motion videos.

Manage Queues and Entertain Visitors

Display real-time queue updates on digital screens and reduce perceived wait time by entertaining visitors during dwell times.

Promote Service Offerings

Utilise car showroom digital signage to promote car servicing and maintenance services, and educate customers on car maintenance tips.

Car Showroom Solutions

Scala offers a range of digital signage solutions for car showrooms that enhance the showroom experience and help automotive brands drive footfall, increase customer satisfaction and drive sales.

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Why Scala for Car Showrooms


Stable and Reliable

Create and deploy your digital experiences with confidence, knowing Scala Enterprise platform offers stable and reliable performance 24 hours a day, 7 days a week.



From content creation and playlist building to content scheduling, Scala makes the setup and deployment of your digital signage easy and intuitive. Manage and update content across locations easily.


Flexible and Scalable

Scala’s digital signage software is flexible and scalable, allowing you to customise every aspect of your digital experience regardless of the size or scope of your project.


Smart Content Management

Advanced features of Scala Player digital signage software include smart playlists, scheduling, permission-based user roles and triggers.


Infinitely Customisable

Create compelling digital signage content with Scala’s powerful web-based design tool. Easily maintain brand integrity by adding unique colours and images while customizing font and style.


Design Versatility

Design for landscape, portrait or video walls. Content can be auto-rotated and scaled to perfectly fit your displays.

Create Versatile Content for Car Showrooms

Scala Designer makes content creation a breeze with its intuitive interface, design versatility and live rendering. Easily combine text, images, graphics, video and animation for the ultimate engaging content.

Digital Signage Solutions for Automative Showrooms in India

“Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.”

– Steve Cannon

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