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Unlocking Best-In-Class Customer Experiences for Yale

Yale, a global leading home security brand, enlisted the technology and expertise of Scala to deliver an immersive experience in their new smart stores.

Project summary

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Unlocking Best-In-Class Customer Experiences for Yale

Yale is part of the ASSA ABLOY Group, the global leader in access solutions. Yale was seeking a trustworthy digital signage solutions provider as well as a robust and scalable digital signage system to help them deliver best-in class customer experiences in their new smart stores across Southeast Asia. A superior digital signage system that enabled central management was needed to facilitate the effective delivery of branded content in diverse locations.

Yale is part of the ASSA ABLOY Group, the global leader in access solutions. Yale was seeking a trustworthy digital signage solutions provider as well as a robust and scalable digital signage system to help them deliver best-in class customer experiences in their new smart stores across Southeast Asia. A superior digital signage system that enabled central management was needed to facilitate the effective delivery of branded content in diverse locations.

Project Summary

Yale is part of the ASSA ABLOY Group, the global leader in access solutions. Yale was seeking a trustworthy digital signage solutions provider as well as a robust and scalable digital signage system to help them deliver best-in class customer experiences in their new smart stores across Southeast Asia. A superior digital signage system that enabled central management was needed to facilitate the effective delivery of branded content in diverse locations.

At a Glance

01.

Yale engaged Scala’s expertise to deliver immersive customer experiences in their new smart stores across Southeast Asia.

02.

Till date, Scala has deployed over 30 screens in 15 new Yale smart stores across Southeast Asia.

03.

Powered by Scala S and/or DX media players, these screens display product information, feature local content or run synchronized corporate content.

Goal & Challenge

Goal: To support the rapid growth of Yale in Southeast Asia, a highly sophisticated CRM system was needed to distribute and display cohesive brand messages across all screens in the region while rolling out localised content relevant to specific markets. At the same time, it was paramount that the solution offered flexibility and scalability, to enable Yale to add screens to the network easily when required.

Challenge: As Yale was already using an existing CRM system, it was a tedious task to switch to a new CRM provider and onboard both existing and new stores to the new platform. Hence, it was imperative to find a technology partner who could handle the complexity of the project, deliver the creative vision of Yale, and confidently deploy and support the system.

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Goal & Challenge

Goal: To support the rapid growth of Yale in Southeast Asia, a highly sophisticated CRM system was needed to distribute and display cohesive brand messages across all screens in the region while rolling out localised content relevant to specific markets. At the same time, it was paramount that the solution offered flexibility and scalability, to enable Yale to add screens to the network easily when required.

Challenge:As Yale was already using an existing CRM system, it was a tedious task to switch to a new CRM provider and onboard both existing and new stores to the new platform. Hence, it was imperative to find a technology partner who could handle the complexity of the project, deliver the creative vision of Yale, and confidently deploy and support the system.

Solution

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Initially, Yale reached out to Scala to find out more about its content management system. They were impressed with the range of Scala retail solutions, as well as the professionalism and helpfulness of the Scala team. Yale appointed Scala as their technology partner to help make their creative vision a reality.
Several solutions were proposed for Yale to create a digitally immersive environment that was visually attractive, informative and encouraged customer engagement. These solutions not only helped to meet the immediate needs of Yale; they also offered flexibility and scalability to support future expansion needs.
Scala designed, procured and installed more than 30 screens in 15 new Yale smart stores. The screens display product videos of Yale solutions, providing customers with a detailed understanding of the product features and benefits.

Solution

Initially, Yale reached out to Scala to find out more about its content management system. They were impressed with the range of Scala retail solutions, as well as the professionalism and helpfulness of the Scala team. Yale appointed Scala as their technology partner to help make their creative vision a reality.

Several solutions were proposed for Yale to create a digitally immersive environment that was visually attractive, informative and encouraged customer engagement. These solutions not only helped to meet the immediate needs of Yale; they also offered flexibility and scalability to support future expansion needs.

Scala designed, procured and installed more than 30 screens in 15 new Yale smart stores. The screens display product videos of Yale solutions, providing customers with a detailed understanding of the product features and benefits.

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Results

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The engaging digital displays featured in the Yale stores created an immersive environment and enhanced the in-store customer experience. Yale is now able to deploy branded content centrally and communicate corporate messages in an
efficient and effective manner.
Scala’s flexible digital signage enables content to be updated according to seasons or campaigns, and empowers Yale to reinforce branding with consistent and compelling brand messages.
In addition, the Scala digital signage system helped Yale to achieve cost savings while improving the overall customer experience

Results

The engaging digital displays featured in the Yale stores created an immersive environment and enhanced the in-store customer experience. Yale is now able to deploy branded content centrally and communicate corporate messages in an efficient and effective manner.

Scala’s flexible digital signage enables content to be updated according to seasons or campaigns, and empowers Yale to reinforce branding with consistent and compelling brand messages.

In addition, the Scala digital signage system helped Yale to achieve cost savings while improving the overall customer experience

About Yale

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At 182 years strong, Yale is a leading security brand that protects the people, places and things we love most.

It secures millions of homes and businesses worldwide with its innovative mechanical locks, safes and smart locks for front doors, interior doors, cabinets, package deliveries and more. Yale is part of the ASSA ABLOY Group, the global leader in access solutions. Every day, we help billions of people experience a more open world. For more information, visit yalehome.com/my

About ASSA ABLOY

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The ASSA ABLOY Group is the global leader in access solutions.

The Group operates worldwide with 51,000 employees and sales of 9.4 billion euros. The Group has leading positions in areas such as efficient door openings, trusted identities and entrance automation. ASSA ABLOY’s innovations enable safe, secure and convenient access to physical and digital places. Every day, we help billions of people experience a more open world.

About Yale

At 182 years strong, Yale is a leading security brand that protects the people, places and things we love most.

It secures millions of homes and businesses worldwide with its innovative mechanical locks, safes and smart locks for front doors, interior doors, cabinets, package deliveries and more. Yale is part of the ASSA ABLOY Group, the global leader in access solutions. Every day, we help billions of people experience a more open world. For more information, visit yalehome.com/my

Scala CMS

About ASSA ABLOY

The ASSA ABLOY Group is the global leader in access solutions.

The Group operates worldwide with 51,000 employees and sales of 9.4 billion euros. The Group has leading positions in areas such as efficient door openings, trusted identities and entrance automation. ASSA ABLOY’s innovations enable safe, secure and convenient access to physical and digital places. Every day, we help billions of people experience a more open world.

Scala CMS

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