• Solutions
    ▼
    • Interactive Kiosk
    • Wayfinder
    • Video Walls
    • Digital Menu Board
    • FIDS
    • PIDS
    • Virtual Concierge – Transport Hubs
    • Virtual Conceirge – Mall/Hotel/Office
    • Interactive Retail
    • Smart Fitting Room
    • Queue Managment
    • Meeting Room Manager
    • Smart Product Finder
    • Digital Standee
    • Hotel Self Check-In/Out
    • Feedback System
  • Industries
    ▼
    • Retail
    • Quick Service Restaurants
    • Transportation
    • Banking & Finance
    • Education
    • DOOH & Outdoor
    • Corporate Communications
    • Grocery
    • Automotive
    • Hotel & Casino
    • Government
    • Entertainment
    • Healthcare
  • Case Studies
  • Products
    ▼
    • Software
      ▼
      • Content Manager
      • Designer
      • Player
    • Hardware
      ▼
      • Media Players
      • Shelf Edge
    • Managed SaaS
  • Professional Services
    ▼
    • Technical Consulting
    • Creative Services
  • Resources
    ▼
    • News and Events
    • Blogs
    • Digital Signage FAQ
    • Resource Library
      ▼
      • Brochures
      • Infographics
      • Whitepapers
    • Career
    • About Us
    • Partners
    • Support
Language
Scala Logo
  • Solutions
    • Interactive Kiosk
    • Wayfinder
    • Video Walls
    • Digital Menu Board
    • FIDS
    • PIDS
    • Virtual Concierge – Transport Hubs
    • Virtual Conceirge – Mall/Hotel/Office
    • Interactive Retail
    • Smart Fitting Room
    • Queue Managment
    • Meeting Room Manager
    • Smart Product Finder
    • Digital Standee
    • Hotel Self Check-In/Out
    • Feedback System
  • Industries
    • Retail
    • Quick Service Restaurants
    • Transportation
    • Banking & Finance
    • Education
    • DOOH & Outdoor
    • Corporate Communications
    • Grocery
    • Automotive
    • Hotel & Casino
    • Government
    • Entertainment
    • Healthcare
  • Case Studies
  • Products
    • Software
      • Content Manager
      • Designer
      • Player
    • Hardware
      • Media Players
      • Shelf Edge
    • Managed SaaS
  • Professional Services
    • Technical Consulting
    • Creative Services
  • Resources
    • News and Events
    • Blogs
    • Digital Signage FAQ
    • Resource Library
      • Brochures
      • Infographics
      • Whitepapers
    • Career
    • About Us
    • Partners
    • Support
India
Contact Us
Scala Logo





All That Glitters: Digital Signage for Jewellery Stores

by Tara Nichols

All That Glitters: Digital Signage for Jewellery Stores


by Tara Nichols

While jewellery and watches were one of the worst-affected FMCG markets in worldwide retail during 2020 due to the pandemic, 2021 has seen promising signs of recovery. The world diamond market, for example, has seen strong growth through the first part of 2021, with the De Beers Group posting revenues that are 12% higher than pre-pandemic levels. When considering the fine jewellery market as a whole, McKinsey research predicts that the market will grow at 3–4% CAGR through 2025, with Asia being widely regarded as the world’s ‘centre of gravity’ for fine jewellery and watches.

The new opportunities for growth in the fine jewellery and watch industries come with a mandate: invest in modern, digital in-store experiences to more closely align in-store shopping with online. This ‘phygital’ approach will be what takes the jewellery industry to new heights, and it is essential for jewellery brands to invest now to reap the benefits.

Scala CMS

4 Ways Jewellery Store Digital Signage Drives Brand Loyalty and Revenue

1. Create the right environment to influence shoppers

Shopping for jewels is often an intensely personal journey, and jewellery stores need to cater to consumer desire for experiences that are personalised, exclusive and luxurious. According to Euromonitor, affluent consumers in Asia-Pacific value connection with brands and exclusive experiences at a higher level than consumers in other parts of the world. To impress affluent buyers, jewellery stores must invest in creating the right experience.

Jewellery store digital signage can help create a sense of luxury and contribute to beautiful, modern store design. Storefront LED window displays and impressive HD video walls have the power to enchant customers and encourage purchases. Because digital signage solutions also help products to look their best, customers are provided with a sense of innate quality and luxury from the minute they walk into the store.

Jewellery stores can also use digital signage to attract customers to featured collections and brands, providing a lift in revenue around key merchandise.

 

2. Create an immersive, ‘phygital’ in-store experience

Jewellery store digital signage is key to creating immersive shopping experiences and bringing e-commerce-style elements into the physical store. Customers can enjoy the benefits of a personal interaction with sales staff, while also being able to take the shopping journey into their own hands by exploring products and collections through digital touchscreens, commercial tablets and cleverly placed interactive kiosks. Interactive technologies like Lift & Learn/Place & Learn allow shoppers to physically handle a jewellery item, while a digital screen reveals more information about the item, such as gemstone qualities, pricing information and related collections and items the customer may enjoy.

 

3. Attract customers and enhance branding

Bold and attractive digital signage in the form of quality LED window displays, digital standees and large-format video walls can be leveraged to catch the eye of passers-by and potential shoppers. Stunning motion graphics and videography create a sense of wonder and entice shoppers inside to explore more, as well as making a brand visual statement that leaves a lasting impression.

4. Enable interactive product discovery

With assisted selling concepts like interactive kiosks and screens, retail tablets and virtual try-on technology, the possibilities for product discovery in jewellery stores are endless. Imagine a digital mirror that allows the customer to 1) select a piece and try it on virtually, 2) choose from a variety of design options, and 3) customise or compare their selection with other pieces on price, design and features. The experience not only becomes interactive, but fun and personal, giving customers another reason to shop in-store.

Interactive tablet stations create an endless aisle, showing the store’s full inventory beyond the physical shopfront, educating customers and allowing them to explore collections and compare items. This self-service technology also helps prevent potential lost sales: a salesperson may not be able to attend to a customer right away, but the customer can begin their own journey of discovery while they wait.

Transform your jewellery store today with Scala

Scala’s innovative digital signage and marketing technology solutions empower retail brands all around the world to transform their marketing and deliver exceptional customer experiences. Jewellery stores are a perfect fit for innovative retail digital signage solutions, allowing stores to create a sense of luxury and modern shopping. Find out more about Scala’s solutions for retail here.

About the Author:

Tara Nichols, Marketing Consultant at SCALA Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports SCALA APAC’s social media and marketing activities, providing content ideation, writing and creative support services.

Recent Blogs

How to Improve Passenger Flow in Airport Terminals

How to Improve Passenger Flow in Airport Terminals

by Scala Team | Apr 3, 2020

Page 49 of 49« First«...102030...4546474849

Related Blogs

Smarter Service, Happier Customers: How Queue Management Systems are Revolutionising Banks and Clinics in India

Reimagining Passenger Experience: The Impact of Smart Video Walls in Indian Airports

Digital Signage for Bharat: How Smart Displays Are Powering India’s New-Age Infrastructure Projects

How Intelligent Digital Signage is Driving Business Efficiency Across India’s Workplaces

Enhancing Public Communication in India’s Smart Cities and Government Offices with Digital Signage

Kiosk Innovation: The Future of Automated Retail in India

The Future of Smart Transit: Leveraging Scala’s Digital Signage for Enhanced Commuter Experiences

Streamlining Visitor Management: How Scala’s Smart Visitor Concierge Can Enhance Business Operations

Overcoming Barriers: Key Challenges in Digital Signage Implementation in India

How Digital Signage and ERP Integration Can Simplify Manufacturing Processes in India

Get In Touch

    Scala + Stratacache Logo White

    APAC Headquarters
    Keck Seng Tower
    133 Cecil Street,

    #04-02
    Singapore 069535

    
    sales.apac@scala.com
    

    +65 6509 4235

    India office
    #58, HM Towers, 4th Floor,
    A Wing, Brigade Road,
    Bangalore-560001
    
    sales.apac@scala.com
    
    +91 9035254299

    Industries

    Retail

    QSR

    Banking

    more

    Case Studies

    Wendy’s

    KIA

    Carrefour

    more

    Solutions

    Interactive Kiosk

    Wayfinder

    Video Walls

    more

    Resources

    Blogs

    Digital Signage FAQ

    Downloads

    Partners

    About Us

    Scala + Stratacache Logo small
    CMS Lets talk
    
    India
    Copyright © 2025 Scala. All rights reserved. Privacy Policy | Cookies | Sitemap
    CMS Lets talk
    Scala + Stratacache Logo White

    APAC Headquarters

    Keck Seng Tower 133 Cecil Street #04-02 Singapore 069535

    
    sales.apac@scala.com
    
    +6565094235

    India office

    #58, HM Towers, 4th Floor, A Wing, Brigade Road, Bangalore-560001

    
    sales.apac@scala.com
    
    +919035254299

    Industries

    Retail

    QSR

    Banking

    more

    Case Studies

    Wendy’s

    KIA

    Carrefour

    more

    Solutions

    Interactive Kiosk

    Wayfinder

    Video Walls

    more

    Resources

    Blogs

    Digital Signage FAQ

    Downloads

    Partners

    About Us

    
    India
    Copyright © 2025 Scala. All rights reserved. Privacy Policy | Cookies | Sitemap

    We are using cookies to give you the best experience on our website.

    You can find out more about which cookies we are using or switch them off in .

    Privacy Overview
    Scala - India

    This site uses some unobtrusive cookies to store information on your computer. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work efficiently, and to make the browsing experience better. Some cookies on the Scala website are essential, and the site won't work as expected without them. We also use some non-essential cookies to anonymously track visitors and help to enhance users' experience of the site. If you're not happy with this, we won't set these cookies but some nice features of the site may be unavailable. When you visit the Scala website a pop up will appear from your browser. To control what cookies are placed on your computer, you will need to adjust your browser settings. You can adjust all of your cookie settings by navigating the tabs on the left hand side.

    Strictly Necessary Cookies

    Necessary cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

    If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

    Marketing & Third party

    Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. These cookies can be placed by Scala or third parties.

    Please enable Strictly Necessary Cookies first so that we can save your preferences!

    Statistics

    Statistical cookies are used to see how users use the website. This information is collected anonymously.

    Please enable Strictly Necessary Cookies first so that we can save your preferences!