Digital Signage for Bharat: How Smart Displays Are Powering India’s New-Age Infrastructure Projects

The Digital Signage Revolution in India’s Infrastructure

Digital technology is playing a pivotal role in India’s infrastructure upgrade. Gone are the days of using traditional static signage; digital signage for smart cities, which can provide real-time information and an enhanced user experience are becoming the new norm.

This digital signage for infrastructure in India is evident in public areas where real-time information can help improve convenience, improve safety, and citizen satisfaction. These smart digital displays are key tools for transparency, efficiency, and citizen-centric services.

Transforming Public Communication with Digital Signage

Real-Time Content
Citizens deserve to get the latest information in real-time. One of the most powerful and helpful tools of Scala’s digital signage is being able to show real-time messages, emergency alerts, or announcements. Ensuring that the public has access to accurate information and timely messages can instantly upgrade the convenience of everyday life. If a city implements a smart digital displays in transport hubs, this can be the tool used to display schedule changes, important information, or weather updates. This allows commuters to make smarter decisions on their route, and improve their overall commute experience.

Interactive Public Services
Digital signage for government in India is becoming a common tool in government buildings and transportation hubs. Tools such as Scala’s Queue Management System help citizens instantly see the wait times, manage queues, and streamline operations. Another helpful tool would be Scala’s Virtual Concierge, implemented in offices can improve the visitor experience in government offices or transportation hubs, once a citizen enters a building, they can go to the kiosk and get seamless visitor access, real-time assistance, and smarter navigation. The Virtual Concierge is designed to improve efficiency and security, and ensures a smooth and professional experience for guests while streamlining operations for government offices.

Enhanced Accessibility
Implementing digital signage kiosk that is accessible for a diverse population is a critical feature. If the digital signage is confusing and hard to understand, then it defeats its main purpose. When implementing a digital signage kiosk, features such as user-friendly dashboards, multilingual support, text-to-speech features, adjustable font sizes, and even live video assistance will ensure it’s accessible to all.

Digital Signage in India’s Smart Cities: A Core Component

The Government of India’s Smart Cities Mission will create 100 smart cities that leverage technology to improve the quality of life. Digital signage for smart cities is a vital tool to this mission. To further push this mission of improving daily convenience to citizens, deploying infrastructure display systems in India can provide instant information from traffic updates, cultural event promotions, safety alerts, and important announcements to help cities become connected and more responsive.

Smart Digital Displays in Transport Hubs: Improving Commuter Experience

With millions of commuters travelling daily, the government can help ease their experience by implementing smart digital displays that show real-time information.

Smart digital displays that are strategically placed in high-traffic areas can reduce commuter congestion, confusion, and improve operational efficiency.

Scala has tools that are designed for transportation hubs, such as:

PIDS (Passenger Information Display System) can display real-time passenger information at metro stations, bus terminals, and other transportation hubs. Scala PIDS is an ideal solution for public transport display systems for a modern and connected transit network.

FIDS (Flight Information Display System) can display multilingual and real-time flight data. Passengers can stay updated with flight schedules or boarding statuses for 24/7 reliability.

These smart digital displays can help transform India’s metro and urban transportation systems to help make travelling smoother and more predictable for commuters.

Overcoming Infrastructure Challenges in Digital Signage Deployment

As with any project, the rapid growth in deploying digital signage for India’s infrastructure projects comes with a set of challenges. Some may face locations that have low or inconsistent power supply, network connectivity, or irregular hardware maintenance. Scala’s cloud-based content management, and IoT-enabled displays for digital signage in smart cities can help overcome these hurdles.

Digital signage be optimised further with the adoption of AI-powered content optimisation, and data-driven insights which can help authorities personalise messages based on audience behaviour and any environmental conditions.

A Game-Changer for Government Communication

Gone are the days of traditional bulletin boards where information takes time to share as each message needs to be printed then posted manually across different locations. This is both time consuming and costly. Instead of doing things the manual way, displaying important information using digital signage for smart cities is the key for instant updates, interactive engagement, and building transparency and trust. Scala’s digital signage tools can facilitate queue management or even the promotion of local events and services to make governance more citizen-friendly and relevant.

The Road Ahead: Future Trends in Digital Signage for Bharat

As the use of digital signage for Bharat continues to evolve, there are exciting new features that everyone should watch out for. The use of AI tools, voice recognition, and augmented reality with infrastructure display systems in India will further enhance it’s public infrastructure.
These integration will allow hyper-personalised content delivery and seamless interaction to make digital signage an indispensable part of India’s infrastructure eco system.

Aside from this, sustainability efforts will also be a key focus with energy-efficient displays and green technologies becoming the standard in deployments.

The journey of India towards a digitally empowered new-age infrastructure is quickly on its way to a smarter city. Digital signage for infrastructure plays a vital role in this transition, from improving communications, accessibility and operational efficiency. These technologies continue to evolve and Scala is at the forefront of this developments to help build a more connected, informed and inclusive Bharat.

For policymakers, urban planners, and technology providers, embracing digital signage is not an option, it’s a necessity to power India’s new-age infrastructure projects.

If you are ready get started on smart digital displays, Scala India is here to help. Let’s connect and discuss how Scala can help you jumpstart your digital transformation.

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.

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