Digital Signage Trends 2025: How India’s Smart Retail & Transit Sectors Are Evolving

The Booming Digital Signage Market in India

Fueled by the increase in spend on infrastructure projects and the continuous demand of digitized promotional materials, products, and services, the Indian digital signage market is experiencing a substantial growth. According to studies, the market size is projected to increase at a CAGR of 15.4% from 2022-2028. This growth and expansion is most evident in the transit and retail sectors where enhancing customer experiences and operational efficiency is crucial with the help of transit digital signage and  interactive displays in retail.

Key Digital Signage Trends in 2025

1. AI and Machine Learning Integration

At the forefront of digital signage trends in 2025 are Artificial Intelligence (AI) and machine learning. Digital signage solutions are expected to integrate AI in order to deliver personalised content which is relevant to specific audience segments. In the retail sector, customers can be targeted based on their age, gender, facial expressions, dwell time and viewer demographics with the help of AI driven displays. Imagine how targeted the content can be once this is implemented?
For the transit sector, an AI integrated transit digital signage can foresee and optimize real-time information displays which are based on the expected passenger flows and travel patterns.

2. Interactive Displays

Businesses are constantly looking for ways to offer engaging and immersive experiences, this is possible with the help of interactive displays in retail. Touchscreen kiosks and screens drive guests to engage with the brand and explore more of their products with features such as product browsing, wayfinding, and access to real-time information. These digital solutions help enhance customer engagement and can provide valuable data insights that businesses can benefit from.

3. Multilingual Support

To cater to a diverse marketplace that uses multiple mainstream languages, digital signage solutions are now offering multilingual capabilities. These help businesses cater to a wider audience by allowing viewers to choose their preferred language or display content in an interactive display in retail or transit digital signage with multiple languages.

4. Touchless Technology Adoption

The demand for touchless technology for smart retail in India and transit digital signage is growing alongside the ongoing concerns about health and safety. There will be features such as gesture recognition, mobile integration, and voice commands which are now becoming new standards. This helps align with the consumer preferences for touchless interactions especially in high-traffic areas such as transportation hubs and retail spaces.

5. Sustainable and Energy-Efficient Solutions

Consumers today are choosing businesses that have sustainable practices versus those without. A key attribute for consumers is to have energy-efficient digital signage solutions such as automated power-saving features, solar-powered displays, or LED technology which can help reduce environmental impact but still maintain effective communication.

Digital Signage for Smart Retail in India

The way consumers search for products and services have changed significantly and this has urged smart retail in India to transform the way they engage with customers and drive sales. Retailers are already leveraging on digital displays to help them do the following initiatives:

• Dynamic Advertising: Retailers can easily show targeted promotions and product information according to real-time stock levels and even customer demographics.
• Interactive Shopping Experiences: Interactive displays in retail help engage customers by allowing them to browse for products, access customers and even continue to purchase at their own convenience and without human intervention. This is preferred by some customers as they want to take their time in browsing products without sales staff having to engage with them.
• Enhanced Customer Service: To improve customer service, offering digital wayfinding solutions in large retail spaces and real-time assistance via virtual assistants can help address customer concerns and provide solutions quickly.

Transit Digital Signage: Enhancing the Commuter Experience

India has thousands of commuters daily in its bustling cities and to help ease the load of information that commuters rely on, transit digital signage now plays a critical role in improving the commuter experience. Transit digital displays is crucial to help share the following information:

• Real-Time Data: Transport hubs can provide up-to-date information on train, bus, ferry schedules, delays, or any platform changes. This manages expectations of the passengers and guides them for a seamless travel experience.
• Wayfinding Solutions: With large complex transit hubs, passengers shouldn’t worry about getting lost with the help of interactive maps and directions.
• Emergency Alerts: To ensure the safety of passengers and staff, delivering timely alerts and safety information during emergencies or disruptions is crucial.

Scala: Empowering Businesses with Innovative Digital Signage Solutions

After going through these digital signage trends in 2025, how can your business stay ahead? Partnering with a reliable and trusted provider of digital signage solutions such as Scala can help you stay ahead of these emerging trends. Scala offers a range of digital signage solutions that are designed for the unique requirements of transit digital signage sectors and smart retail in India. Being able to implement Scala’s solutions such as the Passenger Information Display System, Interactive Kiosks, Virtual Concierge, Wayfinder, Self-Check In/Out can help businesses:

• Create Engaging Content: Scala offers creative services to help maximise the impact of your transit digital signage or interactive displays in retail. Their content design expertise which can help you develop visually appealing and informative content that captures attention and drives action.
• Leverage AI-Powered Personalisation: Deliver relevant and targeted messaging based on real-time data and audience insights.
• Implement Interactive Experiences: To further engage customers, Scala’s interactive touchscreen kiosks, virtual receptionists, and other interactive features can be implemented.
• Ensure Seamless Integration: To help streamline operations, Scala can quickly integrate digital signage solutions with existing systems and platforms.

The digital signage trends 2025 mentioned are set to revolutionise the smart retail India and transit digital signage sectors rapidly. Being able to embrace advancements such as AI, interactivity, and sustainability, will help your business enhance customer engagement, improve operational efficiency, and drive sales growth.

While the Indian market will continue to evolve, partnering with a trusted provider such as Scala will be crucial for staying competitive and maximising the true potential of digital signage.

Visit scala.com/in and learn more on how Scala can help your business thrive in the age of digital transformation.

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.

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