How Digital Signage is Transforming Hotel Guest Engagement in India
by Scala Team
How Digital Signage is Transforming Hotel Guest Engagement in India
by Scala Team
This blog will explore how hotels and resorts can revolutionise their guest experience with the help of hotel digital signage and the innovative digital solutions by Scala.
The Rise of Digital Signage in Hotels
In a modern hotel management set up, digital signage for hotels in India has emerged as a critical tool because this allows the hotel to provide real-time information to guests, promote their services without the need of human intervention, schedule promos with visually stunning and dynamic content, and enhance the hotel’s overall ambiance. In India, tourism is one of their key economic drivers and the implementation of hotel digital signage is becoming a requirement for attracting, delighting, and retaining hotel guests.
Here are some of the benefits of Digital Display Solutions for Hotels:
Guest Experience Enhancement: Hotels can deliver personalised content that are relevant to guests at the right time with the help of digital display solutions. As soon as the guest arrives, they can enjoy a personalised welcome message and offers that are displayed in a more engaging or interactive environment. In the past, the hotel front office associate will have to verbally communicate the offers to each guest, or the guests will not even know the offer without these hotel digital signages.
Real-Time Information: In a hotel or resort environment, it’s important to be able to communicate up-to-date information about hotel attractions, local events, and promotions using digital displays. This immediately enhances the overall experience and guest satisfaction as they feel that they will not miss any attraction or event during their stay.
Operational Efficiency: Sustainable tourism has been a key factor for choosing hotels and one way hotel digital signage can contribute to this demand is through reducing the need for printed flyers, forms, materials that saves costs and resources. This also cuts the time in disseminating quick updates which ensures the information displayed is always accurate and relevant.
Interactive Features: How can you increase guest engagement during their stay? One way is to offer an interactive hotel signage wherein guests can leisurely interact directly on the displays to get information about hotel services, navigate the premises, check event schedules and more using fun and engaging touchscreens.
Scala’s Solutions for Hotel Digital Signage
For hotels to make every guest have a memorable experience, Scala offers several digital display solutions to support the growing needs of the hospitality sector. Hotels or Resorts who implement these digital signage solutions can significantly enhance their guest engagement and improve their operational efficiency.
Content Management
In a hotel or resort environment with big spaces, it is crucial to be able to update hotel digital signage screens across different locations seamlessly. Scala has a robust content management system (CMS) that allows assigned hotel staff to create and update content simultaneously across multiple screens through a centralized platform. This kind of flexibility allows hotels to tailor fit their content based on guest preferences and demographics. This way, guests already feel more valued when the content shown to them is personalized based on their preferences.
Interactive Kiosks
As everyone wants things done as quickly as a click, having self-service options gives guests the opportunity to do check-in or check-out quickly without having to go through long lines. Interactive hotel signage can enhance guest experience and reduce the workload of the front desk associates. Guests can leisurely explore hotel amenities, events, offers, or even find nearby local attractions to make their trip even more memorable.
Dynamic Wayfinding Solutions
Hotels& Resorts have large spaces and first-time guests tend to get lost on their way to a restaurant or meeting space or even the pool. A solution to this is to implement Scala’s wayfinding solutions to help guide visitors through the hotel using an interactive hotel signage with maps and directions. This makes it a comfortable experience for guests to find their way easily without having to ask several hotel staff for directions.
Promotional Displays
On a monthly basis, hotels or resorts usually have 3 or more ongoing promotions at a time but how can all of these be communicated properly without overloading the guest with information? Leveraging on hotel digital signage to showcase special offers, dining options, or events in real-time can help drive more revenue and improve guest experience with signage.
Successful Implementations of Digital Signage for Hotels in India
Several hotels in India have already implemented Scala’s digital signage solutions to further enhance guest engagement and experience, here are some examples:
Luxury Hotels and Resorts: High-end hotels and resorts have been utilising interactive displays in lobbies and high-traffic areas to promote local attraction, activities, dining offers which continues to lead increased guest participation in hotel-led tours and activities.
Business Hotels: For hotels who cater to business-oriented guests, hotel digital signage has been effective in displaying correct conference schedule, meeting room information, and interactive wayfinding kiosks to help guests quickly find their way to their meeting. This helps improve communication for corporate guests and reduces the need for attendees to get lost along the way.
The Future of Digital Signage in Indian Hotels
As technology evolves daily, so does the future of digital signage in hotels in India. There are several exciting features for hotel digital signage that brands should watch out for, such as the integration of artificial intelligence (AI) and machine learning (ML) that will enable more personalized experiences for guests. Here are other future trends that all should watch out for:
- AI-Powered Personalization: The future digital signage solutions will rely on AI to analyse guest data and provide customized recommendations based on individual preferences.
- Augmented Reality (AR): AR technologies will soon be integrated into hotel digital displays. This will allow guests to visualize information in an immersive and interactive way.
- Sustainability Initiatives: As sustainability becomes a priority for most travellers, hotels should use digital signage to highlight eco-friendly practices and initiatives.
Hotel digital signage is already transforming how hotels in India are engaging with their guests and with the adoption of innovative solutions from Scala, hotels can improve guest experience and operational efficiency. With guests looking for more personalized experiences and engagement, the use of digital display solutions for hotels will not only improve guest satisfaction but will also drive revenue growth in today’s competitive market.
Being open to these technologies will position hotels in India as the forefront of hotel innovation. To get started on transforming hotel guest engagement, visit scala.com/in
About the Author:
Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.
