Light Up This Diwali with Digital Signage

by Jasdeep Kohli

Light Up This Diwali with Digital Signage

by Jasdeep Kohli

Diwali is once again just around the corner, and retailers and consumers alike are gearing up for the festivities. The Indian economy has been on a steady road to recovery in recent years, and this has positively impacted consumer confidence, which reached a four-year high in September 2023 . According to The Trade Desk Festive Pulse Survey 2023, 70% of Indian consumers are willing to spend more this Diwali festive season, with 84% planning to purchase luxury goods and apparel. The time is ripe for retailers to leverage opportunities to boost sales and profitability with the help of digital signage for Diwali. According to Tejinder Gill, General Manager, India, The Trade Desk: ‘To make the most of this opportunity, marketers should focus on building trust to engage customers with relevant advertising campaigns that reach them at the right place at the right time.’

Why digital signage for Diwali?

Research shows that 82.5% of retail sales still take place in-store, and 66% of customers prefer to shop in physical stores. Still, consumers are looking for an enhanced shopping experience with digital elements when they venture into stores. Digital signage has become an essential part of the mix when it comes to Diwali marketing ideas for retailers, as it offers a comprehensive omnichannel retail experience that aligns with consumers’ evolving needs. Digital signage allows retailers to offer personalised and immersive shopping experiences, and better target their messages according to audience personas.

What types of retail digital signage are best for Diwali?

Traditional retail digital displays such as video walls, digital standees and LED window displays create impact and capture festive shoppers, attracting them into stores, while interactive digital signage solutions like self-service kiosks, digital fitting room assistants, digital shelf talkers, and self-checkouts can increase engagement and sales and make the shopping experience more convenient and immersive. Further, according to research, outdoor digital signage is more attractive and noticeable than static signage, making it an excellent tool to promote Diwali marketing campaigns and drive sales and engagement.

Boost Festive Sales with Diwali Digital Signage

This festive season, retailers are seeking new ways to captivate attention and engage with their target audience at every touch point to boost sales. Here are some of the key benefits of using retail digital signage during the festive season.

1. Increase store footfall

Digital signage that is visible from outside the store is proven to attract more attention than static signage. This makes it the perfect solution to take advantage of increased footfall during busy festive shopping periods and attract more customers into your store.

2. Capture attention

High definition festive visuals with targeted messages create a powerful visual impact. Digital screens featuring eye-catching visuals and videos are much more effective in captivating attention and informing customers about new arrivals, limited time deals and more.

3. Increase revenue through cross-sell, upsell and impulse purchases

Retailers can leverage digital signage to run targeted advertising campaigns and cross-sell/upsell their products to customers during Diwali. Digital displays at point-of-sale can advertise related products, multi offers and add-ons to drive additional purchases and increase average spend.

Scala’s to digital signage solutions for retail

Scala offers retailers a wide range of digital signage solutions designed to attract and engage customers and boost sales during the busy festive period.

Store entrance video wall

Indian retailers are increasingly going for big impact when it comes to their digital displays. Store entrance video walls are an especially eye-catching solution to showcase festive offers, sales and collections and draw Diwali shoppers in.

Endless aisle

Endless aisle presents the perfect interactive solution to allow customers access to your entire inventory, beyond what is available on the physical shelves. This is especially important during busy festive times when popular items and varieties may sell out quickly. Endless aisle allows customers to order their desired products online and enjoy the convenience of home delivery or click and collect.

Interactive kiosk

The possibilities for interactive kiosks for festive retail are endless, from digital lookbooks and catalogues, styling apps and endless aisle applications to self-service and self-checkout.

Storefront and window LED displays

Capture attention and spark the curiosity of potential customers outside your store by showcasing Diwali collections, offers and more using storefront and window LED displays.

Sparkle with Scala this Diwali with retail digital signage solutions

Scala provides effective and reliable Diwali digital signage solutions for retail stores. Boost engagement and sales and make this Diwali special for your customers by deploying Scala’s digital signage solutions in your stores. Find out more today.

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.

Light Up This Diwali with Digital Signage