Overcoming Barriers: Key Challenges in Digital Signage Implementation in India
by Scala Team
Overcoming Barriers: Key Challenges in Digital Signage Implementation in India
by scala team
This blog will explore the various digital signage challenges, practical solutions to overcome them, and how to implement digital signage in India.
Understanding the Potential of Digital Signage in India
The growing market in India is diverse and has a varied landscape for digital signage applications which businesses can benefit from and use it as an opportunity to further grow their audience and market.
From the education sector, retail, hospitality, finance, technology, to transportation, these businesses are increasingly realising the value of having digital displays to help them improve operational efficiency, capture the attention of customers, engage with them, and ultimately drive revenue growth. Being able to realise the potential of digital signage also requires a thorough understanding of the different challenges involved with the implementation phase.
Key Challenges in Digital Signage Implementation
When starting something new in any aspect, there are several challenges that come with setting a new device and the learning process, here are some of the key challenges with digital signage implementations:
1. Infrastructure Limitations
In certain regions in India, one of the most significant challenges is the limited infrastructure. There are areas that still have inconsistent power supply and unstable internet connectivity which can cause disruption in the operations of digital signage networks.
Solution:
- Implement backup power systems: To ensure the display stays on, make sure to have an uninterruptible power supply (UPS) or generators for continuous operation during power outages.
- Opt for offline content delivery: Scala’s line of media players can store and display content even if offline in case of any internet disruptions.
- Choose robust hardware: When choosing a digital signage hardware, it’s best to get one that’s designed to withstand different environmental conditions, that includes temperature fluctuations and humidity.
2. High Initial Investment
A lot of businesses get the impression that they need a high initial investment to get started with digital signage hardware, software, and installation, particularly for small and medium-sized enterprises (SMEs).
Solution:
Get expert advice on the best options: Scala offers a range of products that can fit any business or requirement. The best way to get started is to seek advice from professional experts on the best options and recommendations that will help your business.
3. Content Creation and Management
One of digital signage implementation barriers is how to create relevant and engaging content as this is time-consuming and a critical step in ensuring digital signage is effective. Most businesses lack the in-house expertise to develop high-quality content that remains relevant with their target audience.
Solution:
- Invest in user-friendly content management systems (CMS): Choose a CMS that Scala offers as it features intuitive content creation tools, templates, and scheduling features.
- Outsource content creation: Partner with Scala’s Creative Services to help lift the potential of your digital signage displays with digital signage content creation and management services. Their comprehensive range of digital signage content design services empowers every digital signage display. From digital signage content creation to content management and scheduling, Scala Creative Services eliminates the challenges of creating and managing your digital signage content. Their team of experienced designers and content experts will elevate the digital experience to the next level, ensuring a quick and seamless setup of your digital signage.
- Utilise dynamic content sources: To implement real-time feeds, integrate sources from weather services, news, or social media to help retain relevant content automatically.
4. Technical Expertise
Another digital signage implementation barrier is how to set up and maintain a digital signage network which requires someone who has technical expertise, and this comes as a challenge in many organisations. There are issues such as hardware malfunctions, digital signage software glitches and network connectivity that can disrupt operations.
Solution:
- Partner with experienced digital signage solution providers: The best way to resolve this digital signage implementation barrier is to choose a provider that has a proven track record when it comes to deployments and after sales support. Scala has a trusted and reliable team that ensures that their services have designated customer sales support teams located in India and across APAC.
- Remote monitoring and management: Choosing a CMS that can help implement remote monitoring and schedule management tools can help the team proactively identify and resolve technical issues.
5. Security Concerns
As with any type of technology, digital signage networks may be vulnerable to some threats such as malware infections or unauthorized access to content management systems.
Solution:
- Choose a trusted CMS: Scala’s Content Management System is proven to be secure and can keep your operating systems, media player software.
- Implement robust security measures: Use unique passwords, firewalls, and intrusion detection systems to protect the digital signage network.
- Regularly update software: Keep the operating systems, media player software, and CMS up to date regularly with scheduled dates to get the latest security patches.
- Restrict access: Choose trusted personnel who are able to handle access to the CMS and other systems related to the digital signage.
Overcoming Barriers with Scala
How can a business implement digital signage in India with these digital signage implementation barriers? To get the right start to setting up a digital signage network, the crucial step is choosing the best digital signage solutions provider and Scala stands out as a leader in providing comprehensive digital signage solutions. They tailor fit their solutions for the evolving needs of businesses in India. Businesses will be able to effectively address the key challenges associated with digital signage implementation by leveraging on Scala’s advanced technology. Here are some of the digital signage solutions that can help address digital signage implementation barriers:
- Seamless Integration: Scala has a wide range of solutions that can integrate seamlessly with existing systems to ensure smooth deployment and management.
- Customisable Displays: Businesses can easily customise any digital signage with their brand identity using Scala’s user-friendly interface. This will ensure that the content will meet their operational needs while still maintaining their brand consistency.
- Interactive Features: Scala has interactive kiosks that can help enhance engagement through allowing the staff to access information directly from the display and submit feedback on the processes shown.
- Scalability: As businesses grow, so should their digital signage and Scala is dedicated to offering hardware options that can scale as any business grows.
How to Implement Digital Signage in India
To start implementing digital signage in India, it will require meticulous planning and execution. Businesses can start by selecting the Scala’s hardware and software solutions that are both robust, reliable, and can handle India’s environment conditions. The next step is choosing an experienced digital signage solution provider to address digital signage implementation barriers such as Scala. Another crucial step is to invest in backup systems to help address any power outages. Aside from this, a digital signage strategy should align with the business objectives and goals to properly see the correct and effective return on investment. Being able to address these digital signage challenges in India with Scala can effectively implement digital signage and enhance customer engagement, operational efficiency, and higher revenues.
There are several ways that digital signage solutions can be optmised to engage customers and enhance communication through dynamic content. Being able to understand these digital signage implementation barriers and the appropriate solutions will help businesses unlock the full potential of digital signage and be able to drive meaningful results. As the Indian market will constantly evolve, partnering with a trusted digital signage solution provider such as Scala is a crucial step for staying competitive and maximising the impact of every digital signage investment. To help your business get started and thrive in the age of digital information, visit scala.com/in
About the Author:
Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.
