Reimagining Passenger Experience: The Impact of Smart Video Walls in Indian Airports
by Scala Team
Reimagining Passenger Experience: The Impact of Smart Video Walls in Indian Airports
by Scala Team
A central tool to this shift is airport video walls in India. These digital signage solutions for airports that can integrate seamlessly into terminals are potent tools that can help connect, inform, and entertain passengers. Scala envisions these smart video walls as a core enabler of a more immersive and connected journey for airports in India.
In this blog, let’s explore the impact of LED video walls in Indian airports.
Why Smart Video Walls in Indian Airports?
The traditional airport environment would rely on static signage, such as printed boards, to display information. This often falls short in terms of delivering timely, relevant and correct information, which can confuse passengers and airport staff. As today’s passenger behaviour and expectations evolve, so has the demand for smart, real-time, and dynamic communication tools.
Implementing smart video walls goes beyond stunning displays; these passenger experience digital signage features:
- Real-time data: To ensure everyone has access to only relevant information, airport video walls can be integrated with existing airport systems. Smart digital displays for airports can sync with flight data, wayfinding software, security systems, and retail management platforms.
- Personalisation: Airport video walls in India can be personalised based on demographics, weather conditions, or even terminal locations.
- Visual Entertainment: LED video walls in Indian terminals can be optimised to showcase local cultures, events, and can even be optimised to advertise the airport amenities in detail.
To enhance the passenger experience with digital signage, LED video walls powered by the Scala DX-AP media player will transform high-traffic areas into digital canvases, converting important information into engaging experiences that guide passengers smoothly.
Key Passenger Touchpoints Enhanced by Video Walls
To optimise the use of smart digital displays for airports, it should be placed in areas where passengers can easily see them. Here are some of the suggested areas that can be enhanced by LED video walls in Indian terminals:
A centralised Flight Information Display System (FIDS) that’s integrated with airport video walls in India can help passengers view real-time flight information and baggage claim instructions.
Check-in & Security Queues
Smart digital displays for airports can reduce crowding in security and check-in queues through the display of wait times and queue statuses. The transparency of information displayed on airport video walls leads to a better overall passenger experience.
Wayfinding & Transfers
Navigating around airport terminals can be confusing, even for frequent passengers. To improve navigation, wayfinding solutions, such as a Virtual Concierge, can provide multi-lingual, context-sensitive directions that adapt as passengers move around the airport.
Retail and Dining Areas
Placing smart digital displays for airports with ad placements can bring real-time offers, seasonal promotions, and targeted campaigns to life. Airports can even increase retail discovery while boosting non-aeronautical revenue streams.
The Bigger Impact: Beyond Aesthetics
LED video walls in Indian terminals do not only serve as entertaining tools with visuals but also as a functional aspect of the airport, which can help:
- Minimise passenger confusion with clear, real-time information.
- Empower airport authorities with data-driven analytics to optimise passenger flows.
- Support government smart infrastructure goals, aligning with initiatives to modernise India’s transportation hubs.
What’s Next: The Road to Hyper-Personalisation
The future of the passenger experience with digital signage looks bright, and here are some more functional features that all should watch out for:
- AI-powered content that can react to passenger profiles, flight data, and environmental conditions.
- Seamless integration with mobile apps for a seamless travel experience.
- Predictive analytics that will enable airports to address passenger needs and enhance operational efficiency proactively.
These innovations on smart digital displays for airports promise an airport experience that is not just smart, but genuinely anticipatory and personalised.
Elevating Every Journey, One Screen at a Time
As Indian airports transform into world-class hubs, having airport video walls in India is a vital tool that is driving this evolution. Scala stays committed to partnering with airports, system integrators, and brands to deliver digital signage solutions for Indian airports that set new global benchmarks for passenger experience. As an example, Scala has deployed their Virtual Information Display Kiosks (VID), a customised digital wayfinding and virtual concierge solution at Terminal 1 & 3 of Delhi’s Indira Gandhi International Airport (DIAL). This exciting system was designed to meet the evolving needs of passengers, enhance the overall passenger experience, and serve as the guide for first-time passengers who face challenges in locating the right gates.
While airport video walls in India take centre stage in this transformation, behind the scenes, Scala offers high-quality media players designed to support various video wall sizes and specifications, ensuring robust and smooth content delivery, regardless of the scale.
For more information on how Scala can help you transform airport journeys with bright video walls and digital signage, visit scala.com/in
About the Author:
Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.
