The Power of Interactive Signage in Driving Engagement – Infographic
by Scala Team
The Power of Interactive Signage in Driving Engagement – Infographic
by Scala Team
An interactive digital signage is now used as a strategic engagement tool rather than just a digital poster, whether it’s a touchscreen product finder, a gamified display, or a queue screen that responds to real-time conditions, these interactive digital signage can turn passive viewers into engaged shoppers by increasing their dwell time and guiding them toward quicker purchase decisions.
The infographic below highlights how interactive digital signage boosts engagement at every touchpoint in the shopper journey, from attracting footfall at the entrance to supporting product discovery, promotions, and wayfinding in‑store.
Beyond displaying offers and information, interactive digital signage can automatically display content based on time of day, weather conditions, inventory levels, or even audience behaviour. These features from Scala allow brands to deliver highly personalised messages at the exact moment when it matters most. Aside from automated content updates, digital kiosks can collect insights into which creative performs best, helping marketers update and optimise their digital signage engagement across their networks.
Transform Customer Journeys with Interactive Signage Solutions
Scala’s interactive digital signage solutions empower retailers to deliver engaging, responsive experiences that capture attention and convert interest into sales. From interactive wayfinding, endless‑aisle kiosks, to personalised promo screens, Scala helps brands bring campaigns to life and keep customers coming back.
Discover how Scala can get your digital signage engagement started, learn more at scala.com/in
About the Author:
Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.
