Top 5 Features to Consider Before Investing in a Digital Signage Software Solution
by Scala Team
Top 5 Features to Consider Before Investing in a Digital Signage Software Solution
by Scala Team
Savvy business owners and managers understand the value of digital signage. Undoubtedly, it is a powerful visual communication tool that engages audiences, improves efficiency and reduces operating costs.
The adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years.The best digital signage software is reliable, flexible and simple – it helps your workflow and makes your life a whole lot easier.
Here’s a look at the top five features we think should be considered when investing in a digital signage software solution.
Dynamic Content Playback
To break through to audiences amid endless distraction, it is critical to deliver dynamic content (any content that updates automatically) that is eye-catching and attention-grabbing. Compared to static displays, digital screens are more vibrant, can display moving images, and can change their content in response to ambient conditions. Whatever the data source used to trigger changes in the content, the goal is always to draw on that data to provide a more appealing and relevant content experience.
Reliability
Digital Signage is an important investment. The digital signage you choose should be dependable and have minimum downtimes.
In the retail and restaurant context, digital signage is an effective tool for telling your brand story, helping your customers find the right product for them through interactive displays, and highlight promotions and events in your store or restaurant. But when it is not working, digital signage can reflect poorly on your brand’s image.
Digital signage downtime not only affects your bottom line due to lost sales (and additional cost for repair) but it also affects the morale of your employees. After all, digital signage (in many instances) is used to connect employees and foster communication between departments. When it is not working, employees lack the tools they need to get their job done, causing them to feel unsupported and disengaged.
Scalability
Some common digital signage software will work fine for smaller networks (less than 20 screens), but the workflows become time-consuming and management gets overwhelming when the number of screens is increased.
Moving from one platform to another every time you outgrow a solution requires a great deal of additional work. Avoid that by selecting digital signage software that can scale up with you. The right solutions will let you manage 50, 100, or 1,000 displays with just about the same ease.
User-friendly Software
Digital displays should be easy to set up and use. A user-friendly interface ensures that multiple users in your organization can effortlessly learn how to manage the set-up and update the displays, increasing efficiency.
Top-notch security
Your digital signage software should be secure enough to protect the integrity of your displays.
When you have digital displays out in public spaces, there are sometimes mischief-makers who will try to hack into them. Besides implementing measures to physically limit access to your systems, it is critical to ensure that your software solution can also lock out any unauthorized individuals who manage to get into your system.
Conclusion
Digital signage is an increasingly popular and highly useful tool that industries across the board are investing in. It’s relevant, timely messaging abilities enable businesses to level up their marketing and customer experience offerings, setting the innovative apart from those stuck in the past.
The Scala platform is trusted worldwide and is stable, scalable and indefinitely customizable, making it an excellent choice for all business owners and marketers.
About the Author:
Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.
