EuroShop 2020

Today’s retail world is changing faster than ever before. At EuroShop – the industry’s top international event – Scala is driving the future of retail through marketing technology. Using our full scope of in-house hardware, software and services, we’re creating smarter stores, helping retailers overtake online competition, improve operational efficiency and deliver personalization throughout the entire shopping journey. Our digital solutions use mature, proven technology, including smart sensors, artificial intelligence, computer visualization and data science to make the most out of customers’ time spent in the store, including BOPIS, in-aisle and checkout solutions and pick up/dwell time smart signage. The STRATACACHE family delivers in-store retail transformation and exceptional customer experiences through marketing technology solutions. Our in-store analytics and marketing platform for retail uses sensor technology to automate and trigger messages and digital display content — based on shoppers’ and employees’ behaviors, patterns and preferences — to drive consumer actions in the store.

• Deliver an e-commerce experience in store

  Transform traditional retail gondola shelves into an interactive shopping experience. Gather sensor-based insights about shoppers, delivering the convenience and personalization of online shopping into the store. Touchscreen display shelves facilitate product discovery and mobile coupon checks while mobile app integration can tie to loyalty programs.

• Activate interactive product discovery

  Incrementally modernize your store footprint, while creating a personalized experience for customers. Balance self-service offerings with human interactions through assisted selling tools. Increase your return on digital investment by monetizing screen content, prioritizing brand placement on digital shelves and featuring dynamic advertising content.

• Increase sales and reduce surplus

  Integrate with store inventory and pricing systems via a mobile interface, allowing for in-store employees to monitor inventory and control pricing directly from the sales floor. Drive operational efficiency and mitigate waste by understanding floor operations and customer behavior. Employees can update targeted messaging on digital displays throughout the store in real time, ensuring the right product is promoted at the right time.

• Understand operations and customer behavior

  In today’s retail environment, it’s more important than ever to have real-time access to business-critical information wherever and whenever needed. Sensor-based insights, from our in-house retail analytics platform, Walkbase, help retailers to learn deeply about their business and enable targeted promotional or task-related messaging on any digital display.

• Automate pick-up

  Give shoppers the flexibility to choose how they want to receive their purchases — right now, delivery, or pick-up.

• Personalize end-to-end shopping experiences

  Show current and forecasted in-store offerings using our touchscreen displays and commercial-grade tablets.

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