Hunkemoller New Dimension to Shopping Experience
The experience in the latest flagship stores is unique. Hunkemöller tickles all your senses thanks to a surprising combination of picture, sound, light and even scent!
Project summary
Hunkemoller New Dimension to Shopping Experience
Hunkemöller is a household name in multiple countries. With 180 stores in the Netherlands and 100 in … Belgium and Luxembourg, Hunkemöller is the market leader in the Benelux. The experience in the latest flagship store is unique with a surprising combination of picture, sound, light and even scent!
Project Summary
Hunkemöller is a household name in multiple countries. With 180 stores in the Netherlands and 100 in Belgium and Luxembourg, Hunkemöller is the market leader in the Benelux. The experience in the latest flagship store is unique with a surprising combination of picture, sound, light and even scent!
At a Glance
01.
150+ Players.
02.
800 Locations
03.
Social media live feed
04.
Interactive Fitting Room
05.
Touchscreen with exciting content
06.
Integration of picture, sound, light and scent.
Hunkemöller Sets Trends
Hunkemöller is a household name in multiple countries. With 180 stores in the Netherlands and 100 in … Belgium and Luxembourg, Hunkemöller is market leader in the Benelux. So the internationally renowned lingerie chain was keen to go the extra mile.
Hunkemöller has opened high-profile flagship stores around Europe, recently in Maastricht and Amsterdam, the Netherlands. What made these stores a success? A well thought-out concept that’s perfectly supported by some great technical features.
Hunkemöller Sets Trends
Hunkemöller is a household name in multiple countries. With 180 stores in the Netherlands and 100 in Belgium and Luxembourg, Hunkemöller is market leader in the Benelux. So the internationally renowned lingerie chain was keen to go the extra mile.
Hunkemöller has opened high-profile flagship stores around Europe, recently in Maastricht and Amsterdam, the Netherlands. What made these stores a success? A well thought-out concept that’s perfectly supported by some great technical features.
Unique Experience
More than ever before, customers are looking for an experience, for feelings and emotions. The online aspect … is practical and certainly important, but will never match up to what the physical store can offer: a stimulation of all the senses!
The experience fitting room is the perfect example of this. Using a touch screen, customers can adjust the entire ambience in the fitting room.
Unique Experience
More than ever before, customers are looking for an experience, for feelings and emotions. The online aspect is practical and certainly important, but will never match up to what the physical store can offer: a stimulation of all the senses!
The experience fitting room is the perfect example of this. Using a touch screen, customers can adjust the entire ambience in the fitting room.
Experience Fitting Room
The unique customer experience has been a great success, partly by the use of Scala technology and cooperation … with DOBIT.
Naturally there’s a lot of technology behind it, but there’s much more than that. Everything fits together perfectly: pink swinging doors, a fitting room bell and a soft carpet. The lighting and sound complete the effect.
Experience Fitting Room
The unique customer experience has been a great success, partly by the use of Scala technology and cooperation with DOBIT.
Naturally there’s a lot of technology behind it, but there’s much more than that. Everything fits together perfectly: pink swinging doors, a fitting room bell and a soft carpet. The lighting and sound complete the effect.
About Hunkemöller
Hunkemöller was founded in 1886, in Amsterdam, by Wilhelm Hunkemöller and his wife Josephina Lexis. … Hunkemöller is an originally Dutch company and the largest high-street lingerie brand of the Benelux. With some 4,000 employees and more than 800 stores in 23 countries, Hunkemöller is rapidly expanding throughout Europe. You can currently find our stores in the Netherlands, Belgium, Luxembourg, France, Germany, Denmark, Saudi Arabia, Egypt, Spain, Aruba, Curaçao, Russia, Sweden, Austria, Morocco and Bahrein. Hunkemöller has developed a OmniChannel strategy for expanding its operations through new stores, shop-in-shops, e-commerce and international franchising.
About Hunkemöller
Hunkemöller was founded in 1886, in Amsterdam, by Wilhelm Hunkemöller and his wife Josephina Lexis. Hunkemöller is an originally Dutch company and the largest high-street lingerie brand of the Benelux. With some 4,000 employees and more than 800 stores in 23 countries, Hunkemöller is rapidly expanding throughout Europe. You can currently find our stores in the Netherlands, Belgium, Luxembourg, France, Germany, Denmark, Saudi Arabia, Egypt, Spain, Aruba, Curaçao, Russia, Sweden, Austria, Morocco and Bahrein. Hunkemöller has developed a OmniChannel strategy for expanding its operations through new stores, shop-in-shops, e-commerce and international franchising.
Related Case Studies
Related Case Studies
Liseberg Catches Visitors’ Attention with Digital Signage
Liseberg Catches Visitors’ Attention with Digital Signage Liseberg amusement park, which celebrated its 90th anniversary in 2013, is located in Gothenberg, Sweden. The park has rolled out an extensive digital signage network, driven by Scala technology, to support a...
Digital Signage Supports Mobilcom-Debitel Transformation
Digital Signage Supports Mobilcom-Debitel Transformation Scala technology, including templates and acontent management system, is used to drive nearly 500 displays and players. All stores run asingle display at the cashier area and in 180 of the stores, an additional...
LEGO® Trafford Centre
LEGO® Trafford Centre LEGO® tapped Scala and Pixel Inspiration to create attention-grabbing promotional opportunities in their Trafford Centre store.Project summaryLEGO® Trafford CentreLEGO® required a captivating promotional solution for its Trafford Centre store....
