Retail
Digital Signage for Shopping Malls and Retail Stores
Digital Signage for Shopping Malls and Retail Stores
Scala’s digital signage solutions for retail optimise the in-store experience, increase customer satisfaction and engagement, boost loyalty, enable dynamic wayfinding and drive sales. With a stable, flexible and easy-to-use platform, retailers can create a unique phygital environment that extends the online experience to physical stores. Scala powers thousands of retail digital displays worldwide and leads the wave of digital transformation in retail stores.
Key Use Cases
Attract Customers
Draw customers into stores with strategically placed digital screens featuring sales, events and brand updates at shop windows and store fronts.
Promote Sales
Highlight store sales and promotions with pre-scheduled content. Easily update content and capture attention with vivid imagery and stunning displays.
Influence Purchase Decisions
Capture shoppers in-store as they browse and help them make purchase decisions. Highlight new or popular products and brands and enable product discovery.
Personalise the In-store Experience
Target specific audience personas and deliver targeted, personalised screen content based on shopper data and insights.
Create Interactive Experiences
Make shopping more interactive and engaging with retail tablets, digital kiosks and interactive digital signs.
Upsell and Cross-sell
Use digital signage near product displays to recommend related items and suggested upgrades, driving incidental purchases and extra revenue.
Retail Solutions
Scala offers a range of leading-edge retail signage solutions that create personalised and immersive shopping experience.
Why Scala for Retail
01.
Stable and Reliable
Stable and reliable performance 24 hours a day, 7 days a week ensures optimal uptime.
02.
Flexible and Scalable
Create single screen or enterprise level digital signage solutions with ease, depending on your unique business needs.
03.
Infinitely Customisable
Customise every aspect of your store’s digital experience regardless of the size or scope of your project.
04.
User Friendly
From content creation and playlist building to content scheduling, Scala makes the process of deployment easy and intuitive.
05.
Smart Content Management
Advanced features of Scala Player digital signage software include smart playlists, scheduling, permission-based user roles and triggers.
06.
Design Versatility
Scala offers endless design possibilities to suit digital displays of all sizes and types. Design for landscape, portrait or video walls. Content can be auto-rotated and scaled to perfectly fit your displays.
Create Compelling Content Easily
Create attractive digital signage content with Scala Designer. Scala Designer makes content creation a breeze with its intuitive interface, design versatility and live rendering. Easily combine text, images, graphics, video and animation for the ultimate engaging content.
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
– Steve Jobs
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