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DOOH & Outdoor

Deliver Dynamic Digital-Out-Of-Home and Outdoor
Digital Signage Advertising Campaigns

Digital Signage Solutions for DOOH Advertising

Our digital out-of-home (DOOH) and outdoor digital signage solutions reach your audience wherever they are, and are the perfect vehicle for high-impact outdoor advertising campaigns.

Scala’s stable, flexible and easy-to-use platform helps businesses supercharge outdoor advertising campaigns and increase audience engagement. Scala partners with many global brands and powers thousands of outdoor digital displays worldwide.

Key Use Cases

Display targeted ads

Use data to deliver highly targeted personalised content and display relevant ads at times when your target audience is most likely to see it.

Deliver live content

Deliver sports and entertainment in real-time to a large audience with digital screens in prominent public locations like transport hubs and public thoroughfares.

Create high-impact campaigns

Capture attention with creative digital campaigns on large digital billboards and outdoor screens. Launch new products, deliver large-scale public campaigns and more.

Promote Event Schedules

Engage attendees at large-scale events by displaying event programmes, speaker bios, floor maps and session times on large digital screens. Capture attention by featuring the highlights of the day.

Communicate Important Alerts

Display emergency information, traffic updates, news tickers, transit schedules, weather forecasts and other useful updates.

Drive Footfall and Awareness

Attract customers into stores and other businesses with large billboards, and deliver eye-catching messages to increase brand awareness.

DOOH Solutions

Scala offers a range of leading DOOH signage solutions that help businesses deliver effective outdoor advertising campaigns with maximum visual impact.

Why Scala for DOOH Advertising

01.

Stable and Reliable

Create and deploy your digital experiences with confidence, knowing Scala Enterprise platform offers stable and reliable performance 24 hours a day, 7 days a week.

02.

Strengthen Brand Awareness

Scala Digital-Out-Of-Home takes your brand to the next level with high-impact digital content. Large creative displays in prominent public locations allow you to reach a large and diverse audience.

03.

Flexible and Scalable

The Scala digital signage management software is flexible and scalable, allowing you to customise every aspect of your digital experience regardless of the size or scope of your project.

04.

Smart Content Management

Advanced features of Scala Player digital signage software include smart playlists, scheduling, permission-based user roles and triggers.

05.

Infinitely Customisable

Create compelling digital signage content with Scala’s powerful web-based design tool. Easily maintain brand integrity by adding unique colours and images while customising font and style.

06.

Design Versatility

Design for landscape, portrait or video walls. Content can be auto-rotated and scaled to perfectly fit your displays.

Create Attractive Content Easily for DOOH Advertising

Scala Designer makes content creation a breeze with its intuitive interface, design versatility and live rendering. Easily combine text, images, graphics, video and animation for the ultimate engaging content.

“The best advertising you can have is a loyal customer spreading the word about how incredible your business is.”

– Shep Hyken

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