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Smart digital solutions to transform the car showroom


Digital Signage Solutions for Car Dealerships

Digital Signage Solutions for Car Dealerships

Our digital signage solutions for car dealerships generate showroom traffic and deliver maximum visual impact to enhance the visitor experience.

Scala’s stable, flexible and easy-to-use platform helps car dealerships embrace digital transformation and deliver impressive content and immersive experiences.

Scala partners with many global automotive brands, powering thousands of screens in automotive showrooms worldwide.

Key Use Cases

Welcome Visitors

Build your car dealership brand and create a friendly atmosphere with welcome messages and custom corporate content, delivered on large-scale videowalls and digital signage in car showroom reception areas.

Interactive Showroom

Build interactive experiences with digital kiosks and digital screens, allowing customers to explore and compare car makes, models and prices.

Showcase New Car Models

Draw attention to the latest makes and models with high-impact visuals and full-motion videos.

Manage Queues and Entertain Visitors

Use digital signage to display real-time queue updates and reduce perceived wait time by entertaining and informing visitors during dwell times.

Promote Service Offerings

Use car dealership digital signage to promote car servicing and maintenance and educate customers with car maintenance tips.

Automotive Showroom Solutions

Scala offers a range of digital signage solutions for car dealerships that enhance the showroom experience and help automotive brands drive footfall, improve customer satisfaction and increase sales.

Why Scala for Car Dealerships


Stable and Reliable

Create and deploy your digital experiences with confidence, knowing Scala Enterprise platform offers stable and reliable performance 24 hours a day, 7 days a week.



From content creation and playlist building to content scheduling, Scala makes setup and deployment of your digital signage easy and intuitive. Schedule and publish content to multiple screens across locations with ease.


Flexible and Scalable

Scala’s digital signage software is flexible and scalable, allowing you to customise every aspect of your digital experience regardless of the size or scope of your project.


Smart Content Management

Advanced features of Scala Player digital signage software include smart playlists, scheduling, permission-based user roles and triggers.


Infinitely Customisable

Create compelling digital signage content with Scala’s powerful web-based design tool. Easily maintain brand integrity by adding unique colours and images while customizing font and style.


Design Versatility

Design for landscape, portrait or video walls. Content can be auto-rotated and scaled to perfectly fit your displays.

Easily Create Versatile Content for Car Dealerships

Scala Designer makes content creation a breeze with its intuitive interface, design versatility and live rendering. Easily combine text, images, graphics, video and animation for the ultimate engaging content.

Digital Signage Solutions for Car Dealerships and Automotive Industry

“Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.”

– Steve Cannon

Get in Touch

    ISE 2023

    ISE 2023

    Jan 31 – Feb 3
    Barcelona, Spain