10 Creative Digital Signage Content Ideas to Boost Black Friday Sales in Australia

1. Create Countdown Timers

The surge of sales during the Black Friday weekend is due to the creation of a sense of urgency during this period. One digital signage content idea for Black Friday sales in Australia is creating a countdown timer flashed on retail digital signage that can easily create this sense of urgency for customers. Using phrases to emphasise this will also help such as “Flash Sale”, “Limited Time Only’, ‘Last Call’, “Ends Soon’ will drive customers to decide quickly and will leverage on the fear of missing out (FOMO) to help drive and increase sales.

2. Dynamic Content Rotation

Giving the customers several choices is key when trying to push your products during Black Friday Sales. An example of creative content for digital displays is to showcase different offers across categories. This will entice the customers to check out the items instead of getting bored with just a single offer or product on screen. Black Friday promotions with signage displaying the rotation of offers and products throughout the day can capture the customer’s attention and their diverse interests.

3. Urgency & Scarcity Messaging

Shoppers are extremely excited to spend and get the best deals during Black Friday Sale and one way to keep the excitement going for the customers is by creating flash sales shown at selected times. A specific example to create:

• Urgency & Scarcity Messaging: use flashing effects with the keywords: “Last Chance”, “Limited Time Only”, ” Only X time Left at This Price & “While Supplies Last. A light pulsing effect around the sale price can draw attention without overwhelming the viewer.
• Animated Price Slash / Original Price with Strike-through or “Was” and “Now” labels. When creating the design, display the original price in a smaller, lighter, or grayed-out font with a bold red or black line to strike through it. This makes the discount stand out, as the eye is drawn immediately to the new, lower price.
• Color-Coded Pricing Discount Price in Bold Color: Make the new price bold and in a bright color (red, yellow, or green) to visually separate it from the original price.
• Background Color Blocks: Use a background block or banner behind the new price to make it pop, creating a clear focal point for the viewer.

This Black Friday marketing strategy will be successful in inviting impulse purchases as it encourages the customer to rush and act quickly in taking advantage of these time-sensitive offers. Being able to display real-time offers and promotions on Black Friday digital signage is an advantage from other retail stores and keeps the customers quickly informed about the on-going best deals.

4. Comparison Displays for Informed Decisions

In large retail stores that carry several brands, it can be quite confusing to communicate the offers per brand during Black Friday Sales; a Black Friday digital signage solution for this is to showcase the different brands on the digital display within the same product range to help the customers see the value in their purchases. This type of creative content for digital displays can help enhance customer satisfaction and further increase conversion rates.

5. Eye-Catching Visuals and Messaging

How can a retail store stand out from the rest of the crowded markets if all are rooting to drive more sales this Black Friday? A retail digital signage strategy to stand out from the noise is to feature captivating visuals that have headlines and the right messaging that is relevant to their target audience. Brands must find a way to utlise bright/bold colors, eye-catching images, and stunning moving graphics that will catch the eye of customers and make them interested in exploring the deals further. Here are some examples:

Bold & Contrasting Colors: Use a striking color palette that includes traditional Black Friday / sale colors (black, white, red, yellow) to grab attention while aligning with the company’s brand colors. The high contrast emphasizes urgency and attracts the viewer’s attention.

Crossed-Out Prices with Emoji or Icons: Place emoji or fun icons, like a “fire” emoji or price-cut scissors, next to the slashed price for a fun and engaging effect that viewers can easily identify.

6. Interactive Scratch-Off or Tap-to-Reveal

Brands that offer touch-screen digital displays with interactive elements are proven to significantly enhance customer engagement. Imagine a retail store with an interactive digital display by its entrance with the messaging of “Touch to Reveal Your Special Deal or Pop the Balloons to Get Your Prize”? Another example would be “Tap or Swipe for Reveal” which can be shown on mobile apps or websites, creating an interactive element where users can swipe or tap to reveal the discounted price.

Incorporating these types of digital signage content ideas with special deals and offers will allow customers who pass by to stop and consider touching the display to get their deals. This Black Friday marketing strategy will not only ignite excitement and curiosity but will also inform customers about the brand’s offers.

7. Promote Loyalty Programs

Customer loyalty plays an important role in overall business success. According to studies, approximately 65% of a company’s revenue comes from repeat business with existing loyal customers. Loyal customers also purchase 90% more compared to new customers which shows the huge financial benefits of keeping existing customers happy. During Black Friday, it is best to show customers how they can earn more rewards or discounts simply by signing up into the brand’s loyalty program. This Black Friday digital signage strategy is a future proof solution in driving loyal customers and encouraging repeat purchases throughout the holiday season.

8. In-Store Promotions at Checkout

When the customers are ready to purchase their items, brands can still increase their basket size by offering in-store promos while they are at the cashier or by the lines. This can be done by utilising the retail digital signage at the check-out counters. Promotions such as “Get an additional 5% discount if order reaches $500” will encourage customers to get more items or offers such as “Get this item for only $10 this weekend only” will also promote last-minute impulse buys which will effectively increase Black Friday sales in Australia as the customers are waiting in line.

9. Real-Time Inventory Updates

To continue the excitement with customers and the urge to purchase immediately, Black Friday digital signages can help brands keep their customers informed by displaying real-time stock levels or inventory updates. One of the effective digital signages content ideas is for brands to highlight products showing low in stock or almost sold-out products, this Black Friday marketing idea will encourage customers to immediately purchase the item.

10. Utilise Social Media Feeds

Social media is the main touchpoint of brands to their customers, every day. To highlight and share the excitement of Black Friday promotions with signage, it’s best to showcase customer engagement by integrating live social media feeds into the retail digital signage. This can encourage customers to share their best buys then highlight the user generated content with a feature of the brand products. This makes the customer feel valued since his/her content is shared on the brand page and also encourages others to join in on the exciting shopping experience which creates a sense of community.

To help brands make the most out of their Black Friday sales in Australia, Scala can help transform retail environments with innovative digital signage solutions which are tailored to special events such as Black Friday. As the industry leader in the digital signage space, Scala has the proper tools to help empower retailers in creating the right content that is relevant to their target audience. Here are some of Scala’s digital signage solutions that will be beneficial for Black Friday Sales:

• Content Management: Scala’s Content Manager helps retailers easily schedule and publish content across multiple screens and in different store locations which ensures the brand of a cohesive message that captures the customer’s attention in every touchpoint.
• Dynamic Displays: Scala has advanced capabilities that retailers can maximise for Black Friday Sales in Australia. Brands can implement real-time updates, dynamic content displays and more to ensure Black Friday promotions with signage are pushed out during high-traffic events. It also means that brands can change promotions when inventory levels fluctuate, and they are able to adapt their message instantly.
• Creative Design Tools: During busy events like Black Friday sales in Australia, the marketing teams of brands are busy in preparing their retail stores, to maximise their time in creating digital signage content, Scala Designer can help them simplify this with ready-made customizable templates that cater to different screen formats. Retailers can utlise videos, animations, and even high-quality images to help draw shoppers in with visually stunning displays.
• Interactive Solutions: To drive customer interaction and engagement, Scala also offers interactive kiosks that allow customers to browse products and access the latest promotions on demand. This not only elevates the shopping experience, but also drives sales by making the decision process faster and easier.

Scala Creative Services can help retailers maximise the use of their digital displays by creating customised Black Friday promotions that will resonate with shoppers. From engaging countdowns to product highlights, Scala’s expertise in retail digital signage will ensure that the brand’s displays are strategically aligned with the brand’s goals alongside being visually compelling.

Implementing these creative digital signage content ideas with the help of Scala Creative Services can drive an increase in overall Black Friday sales in Australia. These strategies such as countdown timers, engaging visuals and dynamic content rotation alongside Scala’s tools will help attract more customers while establishing a strong brand presence that will be remembered by customers even after Black Friday. To learn more about Scala’s digital signage solutions, visit scala.com/au

About the Author:

Scala Asia-Pacific’s Creative Solutions team are experts in taking digital signage to the next level with creative and engaging content and design solutions. They are the masters of bridging creative imagination with technology and intuitive digital signage and UI/UX design. They share tips and creative insights to optimise your digital signage and maximise results.

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