5 Ways In-store Tablets Can Transform the Retail Experience
by Esther Chew
5 Ways In-store Tablets Can Transform the Retail Experience
by Esther Chew
Elevate the customer experience with Retail POS Tablets
In particular, let us now examine how retail POS tablets can help transform the customer experience.
1. Promote personalization and interactivity
Retail POS tablets offer a modern touch and promote personalisation and interactivity by providing guided shopping; newsletter and membership sign-ups, rich video and audio content, while allowing shoppers to develop their own experiences, such as choosing how long the engagement will last and selecting only what they need.
In addition, retail POS tablets also enable brands to create an “endless aisle” to shoppers, giving them an ability to buy products online that are not available in store and thereby avoiding potential customer walkouts.
2. Tailor messaging for different target audience
Tablets for retail make great digital signs. Their compact size and portability provide retailers a more nimble approach compared to traditional digital signs. Tablets allow brands to tailor their messaging easily to address different target customers throughout the day. Most tablets nowadays also come with a multi-touch panel that responds instantly and accurately without any dead corners, enhancing interactivity.
3. Leverage customer data to drive personalisation
Tablets for retail can be utilised to help capture relevant customer data to drive personalised customer service. By leveraging customer profile data such as preferences, purchase history and location, the store associate (equipped with a tablet) can immediately recommend products and/or services without having to leave the shopper’s side. For example, a store associate could use the tablet to create an entire outfit for a shopper based on his/her preferences; visually display that “look;” accept payment; and have the products delivered the way the shopper would like.
4. Quick and Easy Checkout
Retailers who are using retail POS tablets for checkout appreciate their multi-functionality. They can accommodate inventory checking, ordering, product information and even sales associate training.
With a tablet, a purchase can be performed anywhere in the store. This is especially useful if the products are large and bulky, such as furniture or appliances. If there is a queue, tablets can be deployed to help get customers through quickly and efficiently.
5. Increase customer engagement and dwell time
Tablets can be used to increase customer engagement and dwell time. This might take the form of eliciting a social media follow or post, capturing an email or newsletter sign-up, or inviting a product review.
When utilised as an “Interactive Fitting Room Assistant”, tablets can improve the process of trying on clothes by letting shoppers try a look digitally via a virtual mannequin software.
Conclusion
Mobile technology has revolutionized the in-store shopping experience, and fewer devices have done it better than the tablet. There are many ways retailers can use tablets to transform the in-store experience.
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Sources:
https://www.ruggedtabletpc.com/blog/4-benefits-of-tablets-in-retail
About the Author:
Esther Chew is the
