Want to create a seamless experience for your quick service restaurant (QSR) and minimise waiting times?
Deliver the ‘quick’ in your QSR by introducing a digital drive thru to elevate the customer experience.
The QSR industry is one of the fastest growing industries in Southeast Asia. Philippines and Vietnam are projected to show the highest growth at 11.2% and 7.8% respectively, followed by Indonesia at 7%.
Global Brands Adopt Digital Drive Thru
Technology has always been a key element of competition for ambitious quick service restaurants. In late 2021, innovation focuses on takeout and delivery, when a growing number of global players have leveraged the digital drive-thru to build exceptional customer experiences.
In August 2020, Taco Bell launched the Go Mobile framework, which enhances the digital drive-thru experience for customers. It includes features like a dual drive-thru with a dedicated mobile pickup lane, smart kitchen technology, mobile pickup shelves, kiosk ordering and a faster “bellhop” experience.
Burger King is also modernizing the customer experience with the installation of 40,000 screens across 10,000 drive thrus.
Creating A Digital Drive Thru
Watch the video below to see how digital drive thrus help QSRs build superior customer experiences. self-checkout kiosks.
Drive thrus offer many advantages and deliver significant return on investment. With the right implementation, digital drive thrus help to boost revenue, increase customer satisfaction and reduce operating costs. They also offer greater flexibility for promotions and help unclutter visually busy menu boards.
Let’s discuss several key benefits of a digital drive thru.
Attract Customers
Strategically placed screens at the entrance of drive thrus that feature mouth-watering menu items attract customers and stimulate purchase desire.
Enhance Customer Experience
Personalized welcome and thank you messages can be implemented on digital menu boards to create a pleasant, welcoming vibe and elevate the customer experience. Digital menu boards can display the nutritional value of food to help customers make more informed decisions.
Smart Digital Promotion
Digital menu boards can utilise stunning animation to draw attention to high-margin items. At the same time, track customers’ orders and upsell/cross-sell combos to boost revenue.
Reduce Perceived Waiting Times
Interactive digital screens can display real-time order status and feature infotainment to keep customers entertained and reduce perceived waiting times.
Minimise Long Queues
Incorporating touchless payment options speed up the payment process and minimise queues.
Dynamic Content
Content on digital signage for QSR can be updated in real-time to reflect new menu items and the latest promotions.
Transform Your Drive Thru with Scala’s Solutions
About the Author
Esther Chew is the Sr. Manager – Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.
