End-of-Financial-Year Innovation: How Australian Retailers Are Using Digital Signage to Drive Conversions and In-Store Engagement
by Scala Team
End-of-Financial-Year Innovation: How Australian Retailers Are Using Digital Signage to Drive Conversions and In-Store Engagement
by Scala Team
The Role of Digital Signage for Retailers in Australia
According to 6Wresearch, the Australian digital signage market is set to rapidly expand with forecasts that predict an annual growth rate (CAGR) of 4.1% between 2024 and 2030. This unstoppable growth is driven by digital transformation efforts of retail brands and the need to enhance customer engagement and operational efficiency. For retailers, digital signage is a retail tech trend to smartly deliver omnichannel visual merchandising by displaying personalised content and weather or time-based offers to enhance customer engagement and drive sales.
The perfect season for retailers to maximise digital signage to its best potential is during EOFY sales. Retailers can maximise this season by implementing vibrant digital displays to allow instant updates for promotions, limited-time offers, time-based offers, and even weather-based offers to create that sense of urgency to motivate customers to decide quickly before the sales end.
How Digital Signage Enhances EOFY Retail Promotions
1. Personalised and Adaptive Content Delivery
To engage shoppers effectively, personalisation plays a key role, and retailers in Australia are focusing on this heavily with the help of digital signage for EOFY sales. An end-of-financial-year retail strategy would be to create seasonal-based promotions. As an example, retail shops can target graduates during graduation season by creating a special offer when they show their graduation photo or certificate. To boost customer satisfaction and EOFY sales, retail digital signage displays should only show relevant deals.
2. Creating Urgency with High-Impact Messaging
Retail stores in Australia should maximise EOFY campaigns and thrive on urgency. Retail Digital Signage can amplify promotions by displaying catchy phrases such as “Last 5 Hours to Save” or countdown timers with calls to action in vibrant colours such as red or yellow to entice urgency and excitement. Placing these omnichannel visual merchandising will attract foot traffic and guide shoppers throughout the sales journey. A smarter way to increase the likelihood of impulse purchases is by layering various signage types from large outdoor retail digital signages to in-store digital displays, which ensures that EOFY messages is reinforced at every customer touchpoint.
3. Seamless Integration
Omnichannel strategies should be at the forefront of the marketing strategies for retailers. The behaviour of customers has changed significantly, with consumers starting their shopping journey in the online space, whether it be on social media, reviews, or the brand website. That’s why retailers in Australia need to have consistent messaging for their promotions and offers, whether it be on their website, in-store digital displays or mobile app. This ensures that brands give their customers a cohesive experience wherever they go.
Looking Ahead: Retail Tech Trends for EOFY 2025 and Beyond
The shopping experience and the future of retail digital signage in Australia look exciting and bright. For retailers to stay ahead of the aggressive market, these are some of the key trends that you should watch out for:
Interactive Digital Signage: For brands that want to increase in-store engagement and attract new customers, a touch screen kiosk will be the best way to entice a new shopper to explore their products without the need for staff intervention.
Real-Time Data: Retail digital signage will be integrated with AI-powered technologies to automatically display and update content based on product inventory levels, weather, or shopper behaviour.
Security and Privacy: To ensure consumer privacy is protected, digital signage will focus on robust security features.
AI and Voice Search: AI-enabled technologies can implement multi-lingual, voice-activated in-store displays for improved customer interactions.
For Australian retailers, the end-of-financial-year period is the best sales opportunity that demands unique and innovative marketing strategies. Digital signage is one of the most powerful tools to help drive EOFY sales while delivering personalised, relevant, and visually compelling content that will resonate with today’s tech-savvy shoppers. Scala’s line of retail digital signage solutions can help retailers maximise end-of-financial-year retail promotions and support omnichannel visual merchandising to help maximise conversions and create one-of-a-kind in-store experiences.
To learn more about retail digital signage in Australia, visit scala.com/au
About the Author:
Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.
