Enhance Your Museum Experience with Digital Signage
by Tara Nichols
Enhance Your Museum Experience with Digital Signage
by Tara Nichols
The Power of Visuals in a Museum Setting
The power of visuals in a museum setting is undeniable. Upon entry to a museum exhibit, visitors expect to be greeted by stunning displays and engaging content that makes them want to learn more. Powerful visuals and engaging multimedia content have the ability to transport visitors to different eras and cultures, creating a sense of awe and wonder. Whether it’s a large-scale painting, a beautifully crafted sculpture, or an exhibition of carefully curated objects, visuals play a crucial role in conveying the museum’s message and engaging visitors on a deeper level. With digital signage, museums can further enhance the power of visuals by introducing dynamic and interactive elements that bring exhibits to life in new and exciting ways.
The Benefits of Digital Signage for Museums
Digital signage offers numerous benefits for museums, bringing bring objects and exhibits to life in awe-inspiring ways as well as creating a convenient visitor experience. Here we explore some of the key benefits.
Dynamic information sharing
Digital signage in museums enables dynamic, real-time information sharing, ensuring visitors are always informed and up-to-date. Through digital displays, museums can provide timely and relevant updates on exhibitions, events, and any changes in the museum’s public programs schedule.
Engaging visitors through interactive displays
With digital signage, museums can create interactive exhibits that allow visitors to actively participate and learn. Whether it’s through touchscreens, interactive kiosks or virtual/augmented reality, interactive displays bring exhibits to life and encourage exploration. Visitors can delve deeper into the content, interact with artefacts, and gain a deeper understanding of the museum’s collections.
Enhancing accessibility for diverse audiences
Digital signage plays a crucial role in creating an inclusive and accessible museum experience. It allows museums to cater to the diverse needs of their audiences, including those with visual or hearing impairments. By incorporating features such as captioning, audio descriptions, and multi-lingual options, digital signage ensures that everyone can fully engage with the exhibits and content. Additionally, adjustable font sizes and contrast settings make it easier for individuals with visual impairments to read the information.
Inspiring deeper connections with exhibits
When visiting a museum, it’s not just about observing the exhibits from a distance. Digital signage can help inspire deeper connections with the exhibits by providing additional context and information. Through interactive displays, visitors can learn more about the history, significance, and stories behind each artefact. This makes for a much more enriched and satisfying learning experience.
Encouraging donations and growing membership
Digital signage is the perfect tool to raise awareness about museum fundraising campaigns and membership programs. Simple solutions like QR codes on digital displays allow visitors to donate or sign up to programs quickly and easily.
Scala’s top recommended digital signage solutions for museums
1. Digital wayfinding
Easy, convenient wayfinding is key to a positive museum visitor experience. Digital wayfinding kiosks can provide interactive museum maps and guide visitors to specific exhibits, as well as to museum facilities like restrooms, breakout areas and food and beverage options.
2. Digital information signs
Prominent digital displays in museum foyer areas, walkways and other high-traffic areas are the perfect way for museums to advertise exhibitions and upcoming events, encourage donations and promote membership programs and promote onsite facilities such as cafes and restaurants and family-friendly spaces.
3. Interactive touchscreens and kiosks
Touchscreen displays and interactive kiosks are an essential too for museums to enable interactive storytelling and encourage visitors to explore museum objects and artefacts through interactive digital content, images, text, video and audio.
4. Gesture and motion sensor displays
Taking interactive displays to the next level, gesture-based and motion-triggered displays trigger information and digital content about artefacts to show on digital displays to enrich museum storytelling and create an immersive visitor experience.
Take your museum to the next level with Scala digital signage for museums
Scala has the technology and expertise to take your museum visitor experience to the next level. With interactive kiosks and touchscreen technology, centralised content management and intuitive design tools, you can enhance museum storytelling and engage more visitors.
Take a deep-dive into our solutions here: https://apac.scala.com/au/solutions/
About the Author:
Tara Nichols,
