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How Shelf Edge Digital Displays
Create Memorable In-store
Experiences


by Jasdeep Kohli

Changes in consumer behaviour and technology are influencing brands to reinvent retail spaces. In both retail and grocery stores, new technologies such as POS systems, digital signage, and virtual reality are becoming more prevalent. Retailers today are increasingly utilising shelf edge digital displays – the most dynamic way of displaying product information at the point of sale – to capture attention and give them a new edge over their competition.

Digital shelf edge displays serve many purposes, such as featuring pricing, information, video ads, coupons, branding and promotions for various product lines. With an ultra-slim bezel and the ability to display dynamic video content, this technology can be synced with in-store digital signage and helps to enhance the customer experience, increase efficiency, streamline operations and drive sales.

In this blog, we discuss the key benefits of shelf edge digital displays and outline the main reasons why retailers and grocers should consider this digital transition.

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Benefits of Shelf Edge Digital Displays

Did you know that 76% of purchase decisions are impulsively made at the shelf edge? Shelf edge digital displays can act as a store’s silent salesperson and boost sales conversions.

● Display product reviews

About 88% of online buyers read at least three reviews before buying a product. Product reviews are a great way to win consumers’ trust. Digital shelf edge displays can be used to display customer product reviews and deliver an omnichannel in-aisle experience.

● Product Recommendations

Retailers and grocers can use animated content to recommend complementary products. You can even show helpful tips and hints for the chosen products. It helps create a truly valuable and engaging customer experience.

● Dynamic Pricing and Real-time Announcements

By using a central control system, retailers can easily adjust pricing without spending a lot of time and resources changing paper labels every week. Digital shelf edge display technology enables retailers to promptly announce special promotions, implement pricing updates across multiple stores, deliver offers at the shelf and send messages to shoppers right at the point of purchase.

Other Ways in which Digital Shelf Edge Technology Can Transform Businesses

Reduce inaccuracies:

Frequent price changes that are not updated promptly? Fret not! Digital shelf edge technology allows retailers to quickly amend prices across multiple stores instantly.

Future-proof your store:

Shelf edge digital displays are greener and more eco-friendly than printed paper labels, a great technology to reduce the carbon footprint of your store.

Drive sales:

Now more than ever many customers make purchase decisions based on online reviews. Shelf edge displays that integrate with in-store digital signage help close the gap between online and in-store shopping.

Applications in a Smart Retail Store

Shelf edge digital displays come in multiple configurations, sizes, and functionality to suit various applications.

End Cap Display

Best for high-traffic retails, grocery and convenience stores, shelf edge digital displays protect your investment with electro-galvanized commercial-grade cold-rolled steel. It helps prevent vandalism and tampering.

Pickup Locker

Integrate smart shelf edge displays into pickup fixtures to deliver a frictionless customer experience. Display customers’ order names, numbers, and wait time while displaying relevant promotions during dwell time.

Smart Shelf Pickup

Shelf edge displays can be equipped with a camera, barcode scanner or mobile sensor to offer a personalised shopping experience.

Assisted Selling Kiosk (ASK)

Digital shelf edge displays can act as a salesperson by providing comprehensive product comparisons that help influence purchase decisions.

Ready to take your retail business to the next level?

Scala partners with global retail brands to help them enhance customer experiences and drive sales. Scala brings you sleek, mountable, and customisable digital shelf edge displays in multiple configurations to suit unique business needs.

Deliver powerful, in-aisle shopping experiences and brand messaging with eye-catching clarity. Learn more about Scala’s shelf edge digital displays and join the shelf edge revolution today

 

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.

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