How Small Businesses in Australia Can Benefit from Digital Signage
by Jasdeep Kohli
Improving Commuter Experience in Australia with Real-Time Digital Signage Updates
by Scala Team
Small business owners in Australia are always looking for ways to engage their customers in today’s competitive marketplace, to do this effectively, digital signage for small businesses is a must. There is a common misconception that digital signages are only used by large corporations because it is expensive, hard to manage and install but this is all a myth. Scala offers several options for affordable signage solutions that any business can afford and manage. In-store digital displays can be used for a retail store, local cafe, service provider, to help elevate the way a business communicates and promotes their products to help drive conversions.
The Evolution of Digital Signage
Through the years, digital signage has transformed significantly alongside technological advancements which has helped make it more affordable for businesses to implement. Digital Marketing for SMEs is not just for traditional advertising, it now covers dynamic visual displays that can adjust to the unique preferences and needs of customers. While consumers get distracted everyday, a way to capture their attention is by using in-store digital displays that have engaging and easy to understand visuals.
Why Digital Signage is Essential for Small Businesses
There are numerous reasons for small business owners to invest in digital signages such as:
1.Capture Customer Attention and Increase Engagement
Static designs can be overlooked and can cause delay in updating content due to printing and production. One of the benefits of digital signage for small businesses is it can showcase vibrant and dynamic content that can capture attention and entice customers to purchase. For example, a local restaurant can show daily specials or offers on a digital menu board. Digital signage displays for small businesses can show eye-catching, dynamic content that captures customer attention and boosts sales. Unlike static displays, which can be easily overlooked and are difficult to update, digital signage can be quickly and easily changed to feature daily specials, promotions, and other relevant information.
2. Real-Time Information
When using traditional signages such as flyers or posters, updating content can be costly and time-consuming with printing. To resolve added costs and time-delays, having an affordable signage solution can help small business owners display real-time updates quickly and without the added costs. Small business owners can easily announce a flash sale, updated operating hours, or push out new products through the digital signage. These can all be done wherever the user is with Scala’s Content Management System where content can be scheduled, updated, published all from a central system without the hassle of physical replacements.
3. Cost-Effective Marketing
When getting started with any new device for a small business, there is an initial investment. By purchasing affordable signage solutions, the initial investment outlives the long-term savings. Digital signage can totally remove constant printing and installation costs that come with using traditional signage. According to studies, those who use digital signage can get an increase of 30% in sales that makes it a smart investment which business owners can reap from over time.
4. Enhanced Brand Visibility
For small businesses to stand out in a competitive market, in-store digital displays can help them showcase products through eye-catching videos and graphics. This will help their brand awareness increase and be able to entice new customers or retail old ones.
5. Versatile Applications
In-store digital displays can be used for a variety of purposes aside from advertising. It can also be used to share internal communications, employee announcements, training videos, and more. For brands that just started, they can also use affordable digital signage to showcase videos of customer testimonials. CSR activities, and any ongoing environment friendly programs which will help customers learn more about their brand and build brand credibility.
Choosing the Right Digital Signage Solution
Once you are ready to start with digital signage for small businesses, the next step is choosing the right digital signage solution provider which will fit your requirements. Here are some steps to help you get the best affordable signage solution:
User-Friendly Software: Updating content for in-store digital displays should be easy for the user. That’s why it is recommended to look for softwares that offer easy-to-use interfaces for content management such as Scala’s content management system.
Scalability: When a business evolves, so do the needs for digital signages. It’s best to choose signage solutions that can scale up easily with the addition of screens or new features.
Affordable Options: When looking for affordable digital signage, Scala provides digital marketing for SMEs so you can get the best value for your small business needs without breaking the bank.
Small Businesses Thriving with Digital Signage in Australia
There are several businesses that were successful in implementing digital signage as part of their digital marketing for SMEs. Here are some examples to help convince you:
A local bakery moved away from the traditional printing of posters and menus which tend to be costly and time-consuming. The use of an in-store digital display in the bakery helped generate a 25% increase in sales in just a month of use.
For a clothing store who updates their stocks and highlights new arrivals and styles, being able to implement an affordable digital signage helps them enhance their customer engagement, increase foot traffic on peak hours and push slow moving products. The ability to manage their content with the Scala Content Management system helped them schedule and publish offers to stay relevant and continuously attract new customers.
The examples mentioned above prove that leveraging and investing on digital signage for small businesses can lead to better customer engagement and sales. This shows that digital signage gives business owners that return of investment, increased visibility, and more.
For small businesses based in Australia that are looking for a tool to enhance customer engagement and drive sales, digital signage is the best investment. It will help small businesses provide real-time updates, offer cost-effective marketing solutions, generate brand awareness, increase visibility and more.
Get Started with Digital Signage for Small Businesses
Digital signage has become an essential tool for small businesses looking to enhance customer engagement, improve customer interactions, and drive sales as it can provide real-time updates, increase brand visibility, and offer cost-effective marketing solutions. Investing in digital signage for small businesses is a strategic move that can yield significant returns.
To keep up with the aggressive consumer market, investing in tools such as digital marketing for SMEs is crucial. Discover Scala’s range of affordable signage solutions designed for small businesses, start transforming your customer interactions and drive more sales. Visit scala.com/au and learn about our offers tailored for small enterprises.
About the Author:
Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.
