Why Corporate Digital Signage Could Be the Secret to Boosting Productivity

What is corporate digital signage?

Corporate digital signage refers to the use of digital displays, such as LCD/LED screens, video walls and interactive screens and kiosks to communicate information within a corporate environment. Digital displays are strategically placed in various locations throughout the workplace, such as lobbies and reception areas, break rooms, hallways and shared workspaces to communicate important messages to employees.

This modern form of communication allows organisations to display important content in a dynamic and visually appealing way, including company news, announcements, updates, event details, team performance metrics and employee recognition.

The benefits of digital signage for workplaces

It enhances internal communication

Digital signage helps companies ensure that important updates are delivered to employees in a fast and efficient manner. Content can be published in real-time and scheduled ahead of time to ensure employees are always kept up to date, while the visually engaging format is more likely to attract their attention and ensure they see the message.

It creates a sense of community and belonging in the workplace

Digital signage is widely used to foster a sense of community and belonging among employees by displaying employee and company recognition and achievements and encouraging a positive work culture.

It is more efficient and less costly

Digital signage eliminates the need for manual updates and printing costs associated with traditional communication methods. It allows for real-time updates and changes, ensuring that employees receive the most up-to-date information at all times.

How to use corporate digital signage to boost employee productivity

Improve communication

With digital displays strategically placed throughout the workplace, employees can easily access important information and updates, saving them valuable time and reducing confusion. By delivering relevant and targeted messages in a visually engaging manner, corporate digital signage ensures that employees stay informed and focused on their tasks.

Motivate and inspire employees

Digital signage boosts productivity by fostering a sense of engagement, recognition and motivation. Some statistics show that employees who feel appreciated are 60% more inspired to work harder. By showcasing employee achievements and sharing company wins, corporate digital signage creates a positive work culture and encourages individuals to perform at their best.

Visualise progress

When digital signage is used to display productivity metrics and goals, it serves as a constant reminder for employees to stay focused and motivated. By visualising progress and highlighting areas of improvement, it encourages employees to set goals and strive for greater productivity.

Top 4 digital signage solutions for workplace productivity

1. Meeting and conference room digital signage

Digital displays in meeting and conference rooms can be a great way to conduct meetings and encourage workplace collaboration. Interactive displays can be used for collaboration and brainstorming sessions, enabling teams to easily share and visualise ideas in an immersive format. This fosters creativity and productivity by promoting better communication and idea generation.

2. Video walls

Video walls are an excellent digital signage solution for enhancing employee productivity. They can be used to display real-time data and key performance metrics, such as sales numbers or production targets, which serve as constant reminders for employees to stay focused and motivated. Moreover, video walls can display informative and educational content, such as training videos or industry updates, which helps employees stay informed and up-to-date.

3. Break room digital signage

Break rooms are crucial spaces where employees can relax and recharge during their workday. Implementing digital signage in break rooms can provide employees with relevant and engaging content during their downtime. Break room digital signage can be used to display company news, promote company events, share health and wellness tips, or even engage employees with fun trivia and games. By providing employees with stimulating and informative content, break room digital signage promotes a positive work culture.

4. Meeting Room Manager

A meeting room manager digital signage solution can greatly enhance employee productivity by streamlining the scheduling and management of meetings and office space. With this solution, employees can easily view the availability of meeting rooms, book rooms on the spot, and make changes or cancel reservations as needed. This eliminates the time wasted in searching for available rooms and reduces the chance of double bookings or scheduling conflicts.

A guide to implementing digital signage in your workplace

Implementing corporate digital signage in your workplace is a straightforward and effective process, but there are some important steps to consider to make it as successful as possible.

1. Consider communication needs and best placement

The first step is to assess your communication needs and identify the areas where digital displays would be most beneficial. Consider high-traffic areas such as lobbies, break rooms, or hallways where employees are likely to see the signage regularly.

2. Choose your hardware and software

Next, choose the right hardware and software solutions that align with your goals and budget. Select high-quality displays, and invest in robust commercial-grade media players to ensure the reliability of your digital signage, and user-friendly software that allows for easy content management and updates.

3. Develop your content strategy

Determine what information you want to display, such as company news, updates, employee recognition, or productivity metrics. Create visually appealing and engaging content that grabs employees’ attention and effectively conveys your messages.

4. Evaluate

Finally, regularly evaluate and adjust your digital signage strategy based on employee feedback and performance metrics. Monitor how employees are engaging with the content and make improvements as needed to ensure its effectiveness in boosting productivity.

Boost your workplace productivity with Scala digital signage

Scala digital signage solutions for corporate communications enable easy dissemination of important information, boost employee engagement, and deliver impressive corporate brand experiences.

Learn more about our solutions for corporate communications: https://apac.scala.com/au/industries/corporate-communications/

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.

Recent Blogs

Related Blogs