Why Should Banks Invest in Digital Signage?

1. Evolve the in-branch experience

In today’s digitized era, tech-savvy customers walking into a local branch expect their bank to be at least as sophisticated as they are themselves. Bank digital signage — from street-facing displays to touch screen kiosks, counter displays and mobile — offers dynamic content and has been proven to capture customers’ attention and increase their recall of information, branding and services promoted.

2. Increase customer engagement

While waiting in a queue at a branch, customers tend to get impatient and usually perceive their waiting time to be greater than their actual waiting time. Digital screens can portray information regarding banking products, real-time queuing, entertainment, real-time news and weather feeds to help entertain customers and reduce perceived waiting times.

3. Drive branding and promotion

With its ability to display dynamic interactive content, bank digital signage can be capitalised to promote banking products and services to a captive audience. Sensor and artificial intelligence technologies help banks to tailor specific messages according to audience personas.

4. Enrich Corporate Communication

A centrally controlled content management system allows content on multiple screens across branches to be updated with ease. Instead of starting email threads, or updating information on rarely visited portals, corporate messages can be shared with all the branches simultaneously using digital signage to train employees, impart product knowledge, and provide important updates.

5. Self-Service Terminal Integration

Interactive touch screen self-service kiosks increase efficiency and reduce staff costs by enabling customers to perform basic routine transactions easily. These kiosks can feature information in different languages to better cater to the local communities.

6. Understand Customer Behaviour

In-branch data such as footfall, dwell times and pathing can be harnessed to understand customer behavior — bridging mobile, place-based media and a 360 degree customer view. With this deep customer insight, banks can map each aspect of the customer experience, streamlining digital signage and content optimization strategy and triggering smart messaging and relevant content on visual display and mobile.

Transform Your Bank With Digital Signage

Bank branches are the forecourt of modern banking. Digital signage brings many benefits to help banks transform the in-branch experience and deliver exceptional customer service.

For over 30 years, Scala has been delivering state-of-the-art marketing technologies and digital signage to help businesses propel digital transformation and drive sales.

Click here to learn more about Scala’s digital signage solutions for banking.

About the Author:

Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE/SCALA, leads the spectrum of marketing initiatives across the Asia-Pacific region, which include, product marketing, brand, events, business planning, communications and market research. With extensive cross-disciplinary expertise in marketing, branding and management, he has been a key driver in raising the brand visibility and elevating the market leadership of STRATACACHE & SCALA in APAC. His passion for retail marketing and customer experience drives him to develop innovative and customer-focused approaches to business opportunities.

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