Scala Announces Innovative In-Store Retail Marketing Solutions on Display at EuroShop 2023

Sittard, February 23, 2023 – Scala today announced the in-store retail technology solutions that will be on display at EuroShop 2023, which focus on automation, efficiency, store modernization and personalizing the customer experience. Scala’s retail experts can be found in booth A01, hall 6 at EuroShop 2023, being held in Düsseldorf, Germany, 26 February – 2 March.

Scala will demonstrate a full range of in-store shopper engagement technology that modernizes the store, introduces a more interactive and seamless experience for customers and increases efficiency for sales associates. The solutions, created by Scala’s professional services and design teams, feature digital signage hardware including smart digital displays, sensor-based data and insights dashboards, Scala media players, digital shelf edge displays and LINQ tablets.

Some of the retail technology that will be highlighted in Scala’s booth include:

Pick & Play: Empower customers with dynamic digital signage controlled by shoppers’ personal devices. Scala’s Pick and Play solution uses large format screens as well as QR code functionality to give customers the ability to easily access the information that they require while creating a moment of experiential retail.

Modernized Gondola Shelving: Transform traditional shelves found in busy retail environments into an interactive shopping experience. With digital displays and digital shelf edge displays integrated into standard retail gondola shelves, retailers can incrementally modernize their store while creating a personalized shopping experience.

Digital Menu Boards and Ordering Systems: Giving customers the ability to build and customize their order easily while brands can promote items to create sales, build loyalty and reduce food waste, Scala digital menu boards are available in a variety of sizes with flexible functionality.

Lift & Learn with Assisted Selling Kiosk (ASK™): This interactive fixture attracts shoppers and automates product discovery, giving deep product knowledge at the point of decision. Lift & Learn functionality helps with product comparison while a peer-to-peer video feature connects customers with a live expert who will answer their questions.

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Scala Announces Innovative In-Store Retail Marketing Solutions on Display at EuroShop 2023