Scala Brings Solutions to Gain Insight and Build Business to The Retail Technology Show

London, April 5, 2022 – Leading marketing technology company Scala is bringing a suite of digital solutions to The Retail Technology Show taking place at Olympia London 26th-27th April. Each Scala solution exhibited at the show is designed to help brands create a convenient and compelling experience for shoppers while also giving retail and hospitality brands a deeper understanding of their customers. Scala can be found at booth 6G58. Those interested in learning more about Scala’s innovative technology can do so by booking a booth tour.

“Research shows that customer sentiment towards technology in retail is warm with shoppers appreciating the convenience and opportunities for more personalised, relevant shopping offered by digital solutions. Similarly, those brands that are front runners in customer experience three times the return of those brands that are lagging behind. Scala technology offers a seamless experience for both customers and businesses, eliminating customer pain points and creating brand experiences that stand out from the competition.” Said Harry Horn, General Manager EMEA, Scala.*

The Scala solutions that will be exhibited at the Retail Technology Show include:

Lift and Learn with ASK: Directly affect the decision making process at the point of purchase while addressing staffing challenges with Scala’s Lift and Learn with ASK. The solution allows for product discovery and experiential purchasing as well as easy-to-access sales assistance on the spot using peer-to-peer video conferencing. Combining a lift and learn digital solution that promotes different forms of guided selling, Lift and Learn with ASK is powered by touchscreen shelf-edge displays, a large format display and remote expert assistance.

Fashion Selector: Bring the best of online shopping into the store while giving your customers the benefits of the in-store experience. Strategically placed tablets throughout the store allow shoppers to receive assistance while they shop for the latest fashion. The touchscreen interface lets shoppers choose the category of outfit they are looking for then select or filter out choices and receive ideas on complementary items. The seamless shopping experience gives shoppers the flexibility to purchase their outfit directly from the fitting room or aisle – wherever the selector is positioned. The components of the solution can be configured and adapted to suit the needs of the brand.

Digital Menu Boards and Ordering System: Build beautiful, brand and legislation-compliant digital menus using Scala Content Manager that can integrate with POS data to show pricing or product description. The Scala CMS platform can also power the touchscreen ordering system to offer personalised menus, streamline the order and pick up journey as well as reduce customer wait times. Scala digital menu boards are available in a variety of sizes with flexible functionality. Designed to help brands build strong customer experiences indoor and outdoor with digital merchandising strategies that are attention-grabbing, reliable and scalable, Scala technology is durable and rugged, built for 24/7 operation in any environment.

Shelf-Edge Displays: Set to revolutionise UK retail, shelf edge displays create dynamic pricing, promotional and order opportunities. Able to reduce waste and display relevant messaging based on the times of day or external stimulus such as local weather, the news cycle or the demographics of those in store, Shelf-edge technology is set to be a scalable tool for retail brands of all types.

In addition to the selection of customer-centered concepts, Scala hardware such as media players and LINQ all-in-one intelligent tablets will also be on display at the Scala stand. Scala team members can also talk through key analytic tools available through Scala such as Walkbase TREQ.

Scala can be found at booth 6G58. Tours can meeting with the Scala team and a tour of the booth brand teams can be booked through the Scala website.

About Scala
With 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.

For more information, images or interviews please contact:
Kate Dickson
Communications Lead, EMEA and UK, Scala
T: +44 (0)7507 425 401
E: Kate.Dickson@Scala.com

• https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative

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