STRATACACHE Asia-Pacific & Hakuhodo Product’s Jointly Launch “Shopper DX Experience Lab”
The new establishment will serve as a testbed for new consumer experience strategies and scalable transformative technology solutions
STRATACACHE Asia-Pacific & Hakuhodo Product’s Jointly Launch “Shopper DX Experience Lab”
Singapore—9 August 2021— Leading marketing technology solutions provider STRATACACHE Asia-Pacific and Hakuhodo Product’s – a subsidiary of international marketing and communications company Hakuhodo DY Holdings based in Japan, today jointly announced the launch of a new experiential retail technology sandbox, the “Shopper Digital Transformation Experience Lab” (“Shopper DX Experience Lab” in short). This establishment is located within Hakuhodo Product’s headquarters in Toyosu, Tokyo.
This new launch follows the strategic technology partnership between both companies announced last year, to jointly develop innovative customer engagement experiences to influence shopper behaviour and drive digital transformation.
Chris Riegel, CEO of STRATACACHE, said, “Japan is among the best globally in delivering high quality retail customer experiences. Across Asia-Pacific, Japanese retailers set the bar for what it means to deliver an exceptional customer experience, having a top global economy and reaching affluent shoppers in top-brand retail districts. We are deeply honoured to partner with Hakuhodo Product’s on new opportunities to use Scala and STRATACACHE technologies to create frictionless, innovative customer experiences.”
Multi-functional Facility
The Shopper DX Experience Lab will be jointly managed as an experience centre and a testbed that will:
- showcase a selection of retail technology solutions by STRATACACHE
- provide key insights and deliver a competitive edge in rethinking retail experiences
- serve as an incubator for new ideas and a place to socialize retail transformation
- extract insights from new and different revenue models to help determine best-of-breed solutions
The collaborative outfit offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo Product’s marketing technology capabilities.
Hiroshi Ozawa, Corporate Officer & General Manager, Retail Promotion Division of Hakuhodo Product’s said, “In the Japanese market, there is an urgent need for DX (Digital Transformation) in the retail industry. We believe that the clients whom we are supporting in terms of marketing strategy have extremely high expectations. Under such circumstances, we trust that the partnership agreement with STRATACACHE, a global leader in advanced retail technology, will be a powerful tool for us. We are confident that we will become a leading company in the retail technology field by combining the strengths of both companies.”
On display are best-of-breed solutions to elevate the customer experience and improve audience engagement, such as:
- Lift & Learn – An interactive solution that presents customers with an engaging, personalised shopping experience simply by lifting a product.
- Place & Learn – An interactive solution that encourages product discovery by product placement on a platform.
- Touch & Tell – A unique solution that displays detailed product information at the touch of the product.
- Wayfinder – A seamless directional tool to help people navigate large, complex places.
- LINQ tablet – A commercial grade all-in-one intelligent tablet.
Manish Kumar, Managing Director – APAC, said, “This collaborative experience centre fits perfectly into our strategic regional growth plan by offering a unique place for retailers considering an investment in digital technologies to have a first-hand experience of STRATACACHE’s solutions and gain a deeper understanding of their advantages. It also fosters an excellent environment to better serve existing customers and drive retail transformation in Japan.”
Learn more about STRATACACHE – www.stratacache.com.
Learn more about Hakuhodo DY Holdings – https://www.hakuhodody-holdings.co.jp/english/.
Learn more about Hakuhodo Product’s – https://www.h-products.co.jp/.
About STRATACACHE
STRATACACHE is a leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced profitability.
STRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands, particularly in the sectors of retail, quick service restaurants, retail banking, education and infrastructure deployments.
With its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers drive over 3.1 million software activations and 1.9 million fully managed digital signs for customers in more than 100 countries.
Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring digital transformation that delivers results.
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About Hakuhodo Product’s Inc.
Hakuhodo Product’s Inc. is a comprehensive production and sales company comprising of 12 business divisions, three branch offices, and nine group companies. The company’s core competence is in its ability to transform customer contact points to activation points (Kokyakuka-ryoku), by leveraging the expertise and implementation capabilities of each business unit, based on a unique ability to create bespoke solutions.
Hakuhodo Product’s Inc. endeavours to create new precedents in the retail industry and the world at large, by leveraging its capability to activate customers, its knowledge of consumer psychology and sales know-how, as well as by harnessing the power of digital technology and data analytics.
Company name: Hakuhodo Product’s Inc.
Established: October 1, 2005
Capital: 100 million yen [Stockholder: Hakuhodo Inc. (100%)]
Sales: 102 billion Japanese yen (year ended March 31, 2020)
Employees: 1,862 (as of April 2020)
Representative: Naohiko Kishi, President and Representative Director
Business domain: Comprehensive production business
*The company’s core competence is in its ability to transform customer contact points to activation points (Kokyakuka-ryoku).
Media Contacts
STRATACACHE Asia-Pacific Headquarters
Esther Chew
Sr. Manager, Corp Comm & Marketing
Address: 20 McCallum Street, #04-01, Tokio Marine Center, S(069046)
echew@stratacache.com
65 8123 8595
Scala KK (part of STRATACACHE group of companies)
Takuma Takahashi
Country Sales Manager
Address: 501 Sanno Grand Building 2-14-2 Nagatacho Chiyoda-ku, Tokyo 100-0014
takuma.takahashi@scala.com
080-7000-4838
